Picking Cinderellas: Great for March Madness, But Not for Investing

March Madness is upon us. For tens of millions of ... Let's say you wanted to invest in the future of electric vehicles. You could buy one of the several EV manufacturers on the market and hope ... Read More

Betting on March Madness? Don't forget to report your winnings to the IRS

If you make bets on the March Madness college basketball tournament, don't spend all of your winnings right away. That's because the Internal Revenue Service considers all money made from gambling ... Read More

March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.

March Madness TV ads are mostly sold out, but influencer marketers are just getting started. This year, brands have done more forward planning as student-athlete marketing matures. But being ... Read More

I don't like March Madness. Sorry if that makes me weird.

There’s a problem I’ve lived with my entire life, and I’m heroically opening up about it today: I don’t like March Madness. My goal in disclosing this deeply personal information is not to ... Read More

March Madness as We Know It Faces Extinction

The Players Era tournament, as it’s known, isn’t competing against March Madness (not yet, at least). But as college athletics undergoes seismic, money-driven changes, it’s one model for the ... Read More

The Rule Change That Supercharged March Madness

Forget the mind-blowing upsets and improbable finishes. Nothing about March Madness has driven fans crazier than the sight of a defender flopping and flailing under the basket in the hope of ... Read More

Vasectomies and March Madness: How marketing led the 'vas madness' myth to become reality

Amid the impending start of March Madness, college basketball fans across the country may happily forgo a few days of work or house chores to instead park themselves in front of the nearest screen ... Read More

What is March Madness and how does it work?

Millions of people across the U.S. are filling out March Madness brackets this week, taking part in one of the most anticipated annual rituals in American sports. The odds of filling out a perfect ... Read More

How to watch NCAA March Madness 2024 Sweet 16 round today

Promotions are subject to availability and retailer terms. March Madness games are airing on different channels this year, so figuring out how and when to watch your favorite college team can be a ... Read More

Breaking down the best March Madness 2024 games today: Friday’s top matchups

So, how many people — even college hoops fans — remember San Diego State reached the national championship game in 2023? The Aztecs came up short against UConn, but for the second straight ... Read More

March Madness: Where is Creighton located?

When the Big East added the Creighton Bluejays to its ranks, it wasn’t just adding a private school basketball powerhouse without an FBS football program to a cadre of like-minded schools. Read More

NCAA March Madness: How to Watch and Where to Stream

Promotions are subject to availability and retailer terms. One game remains in the 2024 men's March Madness tournament as Purdue takes on UConn for the national title. Caitlin Clark's last college ... Read More