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Business News: IHOP has revealed why it changed its name to IHOb, and it represents a massive new strategy for the chain

IHOP has finally revealed the reason behind its seemingly baffling name change. Last week, IHOP — officially the International House of Pancakes — announced it was changing its name to "IHOb," flipping the "P" to a "B." The decision immediately set off waves of speculation about what the "B" could stand for.


Source:www.businessinsider.com


Posted: 2018-06-11 12:35:12

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IHOP has finally revealed the reason behind its seemingly baffling name change. Last week, IHOP — officially the International House of Pancakes — announced it was changing its name to "IHOb," flippin...

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IHOP has revealed why it changed its name to IHOb, and it represents a massive new strategy for the chain

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IHOP's decision to rebrand as IHOb baffled many pancake lovers.. But according to the chain's president, there was a very specific strategy behind the change. And the burger-centric revamp began more than a year before the IHOb brand went viral over the past week.

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