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Business News: Apple's $1000 iPhones are turning it into a luxury brand — and it could lose a whole generation of customers

Apple, it seems, has now fully bought into the notion that it's a upscale brand. Its move this week to revamp its device lineup by doubling down on thousand-dollar phones, and simultaneously dropping its least expensive model, made clear that it's no longer overly concerned with appealing to customers of more limited means. Instead, the…


Source:www.businessinsider.com


Posted: 2018-09-16 12:01:24

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