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Media & Money - How to capatilise on sports sponsorship - Part 1



(www.abndigital.com) Sport plays an intrinsic part in SA's culture. So in this sports-mad country big brands take opportunities to leverage off mega sporting events, building relationships with consumers along the way. Coming up on Media & Money - we talk to ABSA, MTN and SA Breweries about how they capatilise on sports sponsorship. Here to tell us how they go about achieving this is; Chief Marketing & Communications Officer at ABSA, Happy Ntshingila, Head of strategic Consulting, Broadcast and Rights structuring at BMI Sport info, David Sidenberg and CEO of EXP Agency, Sandile Ndzekeli. But before we start our discussion, let's take a look at ABSA's latest announcement.

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