How to watch the Opening Ceremony of the Tokyo Olympic Games

NBC Olympics will provide ... live in the morning. With Tokyo 13 hours ahead of the east coast of the United States, the Opening Ceremony begins at 8 p.m. in Japan, which is 7 a.m. ET/4 a.m. PT. The ... Read More

How to Watch the 2022 Winter Olympics on NBC and Peacock

In a Winter Olympics first, but similar to its coverage of the Tokyo Olympics, NBCU will provide unprecedented full-day coverage of the Opening Ceremony on Friday. Feb. 4, on NBC and Peacock. The day ... Read More

Paris Olympics On Pace For Record Ad Revenue, NBCUniversal Says

About $350 million of the current haul is from new Olympic advertisers, he noted. Related Stories News Game ... The Tokyo Olympics wound up being held the following year, and NBCU came in for ... Read More

NBCU On Track for Record-Setting Olympics Ad Revenue

Last month, for the first time in Summer Olympics history, NBCU announced that all of its Olympics coverage will also be available on its Peacock streaming platform. NBCU said its digital ad ... Read More

Peacock's Paris Push: NBCUniversal Streaming Service Plans 2024 Olympics Focus

In that context, the 2024 Paris Olympics mark a critical juncture for Peacock, with more live streaming coverage ... hours watching a soccer match," says Josh Feldman, the global CMO for NBCU's ... Read More

How breakdancing became the latest Olympic sport

In an effort to bring the Olympics to a wider and younger audience, breaking is the latest “sport” to make its debut at Paris 2024. But how will it work as a scored sport? Read More

With Olympics on Hold, NBCUniversal Works Up a New Launch Plan for Peacock

But a major keystone of its launch plan ... executives. NBCUniversal says that, for the time being, it hasn't adjusted any of those targets based on the absence of the Olympics or potentially ... Read More

Tokyo Olympics

Fewer and fewer cities want to host the Olympics. That should tell the IOC something. Katie Ledecky entered the Tokyo Olympics with outsized expectations and demonstrated how much faster she is ... Read More

OLYMPICS/ Tokyo needs to convince sponsors Games will really happen

The subtext is assuring sponsors that the Olympics will happen ... showed Tokyo to be the most expensive Summer Olympics dating from 1960. And the meter is still running. A Japanese news agency ... Read More

Paris Olympics On Pace For Record Ad Revenue, NBCUniversal Says

While the Games will be several hours ahead ... that half of NBCU’s primetime coverage in Paris will feature women. “We've seen advertisers specifically come to the Olympics to reach women ... Read More