Wasserman bolsters women’s soccer presence with Volante Sports acquisition

Sports and entertainment agency Wasserman has announced the acquisition of Volante Sports, one of the UK’s leading women’s soccer agencies. Read More

Women’s sports—5 takeaways on growth potential and ad opportunities

The Deep Blue Business of Women’s Sports Summit featured star athletes including Megan Rapinoe, marketing leaders and media executives who strategized on how to drive more investment in women’s sports ... Read More

Where to buy 'Everyone Watches Women's Sports' apparel seen on Dawn Staley, Jason Sudeikis

"We’ve all been here, witnessing the incredible feats and victories on the women's sports stage, and thanks to increased investment in the promotion, marketing, and visibility of women’s ... Read More

A Women’s Sports Audio Network Comes To iHeartMedia

The nation's No. 1 licensee of broadcast radio stations has forged a new partnership that allows it to create "the first-ever audio platform dedicated exclusively to women's sports." ... Read More

Women’s Sports Fans Celebrate March Madness in ‘Freaking Awesome’ Sports Bar Made for Them

“There’s something really powerful about creating space to just celebrate women’s sports,” says owner ... she launched a Kickstarter, hoping to raise $49,000. She raised more than $105,000 ... Read More

Inside the rise of agencies dedicated to women’s sports marketing

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 19 hours ago By Gillian Follett - 1 day 19 hours ago 1 day 21 hours ago 1 day 22 hours ago By Ad Age and Creativity ... Read More

CBS Sports launches new podcast ‘We Need To Talk Now’ focusing on women in sports

Launching this Sunday, April 7th, CBS Sports is introducing a new podcast, WE NEED TO TALK NOW. The show, hosted by Ashley Nicole Moss and Alicia Jay, will spotlight women’s achievements in sports. Read More

Who Should Compete in Women’s Sports?

really – is how silent most feminists have been about transgender competition in women’s sports. Although a few have spoken out, nearly all have remained silent, probably because they do not ... Read More

College athletics body NAIA bans trans athletes from women’s sports

The National Association of Intercollegiate Athletics announced Monday that it has barred transgender athletes from competing in women’s sports. “Only NAIA student-athletes whose biological ... Read More

No more free throws, ladies: Women’s sports have truly arrived — now the ‘yas queen’ days need to stop

Women’s college hoops have fully arrived on the big stage and some are surprised it’s not a soft focus, Dove soap ad. Cries of sexism and then a chronic need to racialize the sport have ... Read More

Women’s Sports’ TV Rights Boom May Have Finally Arrived

Beyond the college women's basketball ... deals that could increase exposure at a time when popularity is surging. By Alex Weprin Media & Business Writer For years, women’s sports was an ... Read More