Advertising Tech Firms Adjust Brand Strategies for Travel’s Labor Shortage

We take the pulse of the "adtech" sector, look exclusively at its newest player, and find out how hoteliers and other travel suppliers are approaching online advertising at a time of acute labor ... Read More

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

The company then looked at the visuals selected by many brands in the past year for TV commercials, online display advertising ... most consumers are approaching their travel plans.” ... Read More

Latest Travel News

The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number, making it easy to track travel industry ... Read More

Skift Travel News Blog

Hilton sees partnerships with non-travel brands as a key path ... mash-up’ that transcends individual brand standards,” Schuyler told Skift last month. “It matters at a Hampton, and it ... Read More

The Big Travel Trends to Follow in 2022

What’s the state of the European travel industry right now? Skift Research has some answers ... on the opportunities present for travel brands in Europe and beyond, followed by the opportunities ... Read More

Travel Metasearch’s Big Issues

Good morning from Skift. It’s Tuesday ... had been thriving since the early days of online travel. But the sector is experiencing a rough patch now, reports Executive Editor Dennis Schaal. Read More

Launching the Skift AI Travel Newsletter

Artificial intelligence is one of the dominant topics about the future in travel, and we’re all over it at Skift. In November, OpenAI publicly released breakthrough generative AI technology ... Read More

Business Travel Is Essential But Constrained: New Skift Research

By subscribing to Skift Research, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Read More

India’s Weddings Are Big Business for Travel Brands

Good morning from Skift. It’s Tuesday, March 19. Here’s what you need to know about the business of travel today. Indian weddings are a billion dollar business — and not just in India. Read More

Why The World’s Top Travel Brands Are Betting Big On Indian Tourists

Last week, hundreds of global travel professionals gathered in Delhi for the inaugural Skift India Summit and the opportunity to glean valuable insights from the CEOs of major travel brands ... Read More

How a group tour changed my whole approach to travel

I'm glad I took a chance on a group tour because it changed the way I travel. Here's how. BEST OF THE BEST: 15 Best Group Travel Companies for Guided Tours Start the day smarter. Get all the news ... Read More

Skift Travel News Blog

The purchase was made by TripActions’ premium-travel brand, Reed & Mackay ... each other for business coming out of the pandemic. Now TripActions claims it has secured one of its biggest ... Read More