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Wearable Breast Pumps Market Growth Supplemented By Decreasing Infant Mortality Rate & Increasing Disposable Income

The global wearable breast pumps market is anticipated to reach USD 975.5 million by 2030, registering a CAGR of 8.21%, according to a new report by Grand View Research, Inc. Favorable reimbursement policies, and increasing patient disposable income are further anticipated to propel the demand for wearable breast pumps. The decreasing infant mortality rate is supplementing the growth of the market. For instance, according to Knoema, the infant mortality rate in Japan fell from 13.4 deaths per 1,000 births in 1970, to 1.80 deaths in 2019. Similarly, as per Statistics Canada, the infant death rate has fallen from 4.8 per 1,000 in 2018 to 4.5 in 2020 in Canada. Such instances are expected to increase the demand for wearable breast pumps, thereby, propelling the market growth over the forecast period.

Wearable Breast Pumps Market Report Highlights

·         Based on components, the wearable pumps segment dominated the market with a share of 57.83% in 2021 and is also expected to witness the fastest growth rate owing to its increasing demand over the forecast period. As lactating mothers are becoming more aware of the importance and benefits of breastfeeding.

·         On the basis of technology, the battery powered wearable breast pump segment dominated the market with a share of 48.64% in 2021. This can be credited to their lightweight and compact designs. Moreover, women can also easily stash them into their bags and are barely noticeable.

·         North America dominated the market with the highest revenue share of 52.62% in 2021 owing to a rise in women’s employment rate in the U.S. and supportive reimbursement policies for wearable breast pumps.

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Wearable breast pumps have transformed how, when and where pumping parents can express milk for their babies and are a great option for many people. Not only do wearable breast pumps fit comfortably in any regular or nursing bra, but also help moms feel more at ease when breast pumping in public. Once full charged, they can be used for 60 to 80 minutes. Most wearable pumps are designed with a closed system that prevents backflow. The milk flow isn't hampered because the pump is directly connected to your breast. Some products comes with USB charger, they can pump while walking or even during driving. They work well for both small chested women, and also for large-chested women, and all breast sizes in between. Electric breast pumps plug into a wall outlet and are typically the most powerful breast pumps you can get.

Increase in women’s employment rate is expected to be a high impact rendering driver of the market. For instance, as per International Labor Organization, the female working population in Australia has touched 60%. Similarly, as per the similar source, the female employment rate in high income countries is estimated to be 53%, whereas, the same in low income and upper middle-income countries is calculated to be 56% and 55% respectively. Working women have a relatively high disposable income, as a result can help the market impel.

The presence of various e-commerce sites offering wearable breast pumps will further aid in the sales of the products through these sales channels in the forecast period. Willow, Elvie, Medela, and Amazon, are few prominent e-commerce sites that offers substantial discounts, and prompt customer service on various wearable breast pumps, owing to which individuals prefer to shop from online sites.

The decline in the COVID-19 population is anticipated to boost market growth. Recently, many companies have called back their employees to work from office. For instance, companies such as Sun Pharmaceuticals, Biocon, and JP Morgan are planning to start work from office. This will surge the need for wearable breast pumps for working women, thereby propelling the market growth in post-COVID-19 time. Similarly, to cope with the rising demand many companies are launching new products and expanding their geographic presence. For instance, in February 2021, Medela LLC launched a new category expansion and breast care products with an aim of meeting customer requirements. This was expected to expand the customer base of the company.

Wearable Breast Pumps Market Insights By Region

North America dominated the wearable breast pump market with a large market share. This dominance can be attributed to increasing in various government initiatives. For instance, various awareness campaigns by CDC, WHO, and ABM to feed babies with expressed breastmilk using breast pumps is expected to have a positive impact on the market. Asia Pacific is anticipated to witness the fastest growth. This can be attributed to the well-established healthcare facilities, government support, and a decrease in infant mortality rate. Moreover, Australian Breastfeeding accessories Association promotes the use of breast pump and increase awareness among women, thereby propelling the market to grow.

Competitive Analysis By Major Brands

The wearable breast pump & breastfeeding accessories market is fragmented in nature with the presence of several small and large manufacturers, and provider. Competitive rivalry and the degree of competition in the market are expected to intensify over the forecast period due to the presence of many local and global players in the market. The market players are focused on research and development activities to develop technologically advanced products to gain a competitive edge. In addition, strategies such as marketing and promotions are widely used by companies operating in this market to increase awareness about the benefits of breastfeeding, educate, encourage and support nursing mothers, and also to increase the availability and outreach of their component offerings. Some prominent players in the global wearable breast pumps market include:

·        Medela AG

·        Ameda, Inc.

·        Willow Innovations, Inc.

·        Philips

·        Elvie (Chiaro Component Ltd)

·        Freemie

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Grand View Research has segmented the global wearable breast pumps market based on component, technology, and region.

on February 7 at 9:56

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