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Business of Sports Sponsorship - Part 1



(www.abndigital.com) From broadcasting rights to the ins and outs of corporate sponsorship, Jeremy and his expert guests take a closer look at the Business of Sport. Joining Jeremy at the desk is: David Sidenberg, Head of Strategy & Rights Commercialisation at BMI; John McIntosh, Executive Partner & Head of Advisory for KPMG; Julian Bryant, GM at Megapro; Michael Goldman, Senior Lecturer at GIBS.

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