Consumer News: What are Americans really keeping in storage units?

Rising energy costs are forcing many households to cut back on food, risk safety, or fall behind on bills

• Nearly one in five lower-income Americans are skipping meals or cutting back on groceries just to afford heating and electricity during colder months.

• Many households are making risky trade-offs, with some turning to unsafe heating methods or falling behind on rent and other essential bills.

• Most dont know help is available, with 74% unaware of where to find emergency energy assistance programs like LIHEAP.

When temperatures drop, most people expect higher heating bills but for millions of Americans, the impact goes far beyond a seasonal expense. Its a daily balancing act between staying warm and covering basic needs.

New data from Payless Power highlights just how tough those choices have become, especially for lower-income households.

From skipping meals to using potentially unsafe heating methods, many families are making difficult and sometimes dangerous trade-offs just to get through the winter. ConsumerAffairs spoke with CEO Brandon Young who shed light on whats driving this growing heat or eat crisis and what it means for consumers trying to keep up.

Making sacrifices

Young explained that the "heat or eat" dilemma has existed as long as energy costs have been a burden on tight budgets. However, rising electricity prices and unpredictable cold-weather events have made it more acute.

Our survey found that 19% of lower-income Americans have skipped meals or cut back on groceries to afford their heating or electricity bills during cold months, he said. That's nearly one in five people making a direct choice between food and heat.

When you zoom out, 60% of lower-income Americans made some kind of financial sacrifice to cover winter energy costs.

Strategies for saving

Young says there are a few ways to make a real difference without spending much money.

• Lowering your thermostat. Even a few degrees while you sleep or when you're out, which is the most common thing people already do, but its for good reason. Our survey found 34% of lower-income Americans use this as their main way to manage winter bills.

• Sealing drafts around doors and windows. It sounds basic, but 19% of lower-income Americans told us their homes are poorly insulated and lose heat fast, even small fixes like weatherstripping or a door sweep make a noticeable difference.

• Unplug things you're not using, use rugs on bare floors, and keep curtains closed at night to hold heat in.

Resources for assistance

If youre struggling to keep up with your energy bills, youre certainly not alone. But do you know the resources that exist to help make the month-to-month expenses a bit easier?

The survey revealed that 74% of lower-income Americans don't know where to access emergency energy assistance, including the primary federal program designed specifically to help them. Additionally, 52% have never heard of LIHEAP at all, and 22% have heard of it but don't know how it works or where to apply.

Young shared the key resources:

• LIHEAP (Low Income Home Energy Assistance Program): The main federal heating and cooling assistance program. Eligibility is based on income and household size. Find your local agency and apply at liheap.org/directory, or call 1-866-674-6327.

• 211: Dial 2-1-1 or visit 211.org to be connected to local energy assistance, food banks, and other emergency support programs in your area.

• Your utility provider directly: Many utilities have their own hardship or low-income assistance programs separate from LIHEAP. Call the number on your bill and ask specifically about payment assistance, payment plans, or cold-weather disconnection protections.

• Community Action Agencies: These local nonprofits administer LIHEAP in most states and often hold additional emergency funds. Search at communityactionpartnership.com.

• The Salvation Army and Catholic Charities both operate utility assistance programs funded independently from federal sources in many communities.

Issues persist with AC

As the warmer weather heats up, many consumers are starting to put on the air conditioning. Young explained that the survey focused specifically on cold snaps and winter heating costs; however, the underlying financial pressure is absolutely a year-round reality for lower-income households.

The same dynamics that drive winter trade-offs, tight budgets, rising energy costs, poorly insulated homes, apply equally in summer, he said. Our data showed that 19% of lower-income Americans live in homes that are poorly insulated and lose heat quickly in winter and those same homes tend to trap heat in summer, forcing air conditioning systems to work harder and driving bills higher.

LIHEAP does include a cooling assistance component for summer months, and the awareness gap we documented for winter assistance almost certainly extends to summer as well. Energy insecurity doesn't take a season off; it's a year-round challenge for households already managing tight budgets.

How to spot a fake invitation before its too late

• Scammers hijack accounts and send fake invites that look real, tricking you into logging in and handing over your email and password.

• Once you click, they can take over your account, access your contacts, and spread the scam to your friends often before you realize it.

• Protect yourself by not clicking right away, verifying invites directly with the sender, and never entering login info through email links.

A recent column from The Washington Post highlights a fast-growing scam that feels harmless at first, but can quickly spiral into identity theft.

It often starts with a simple party initiation sent to your email or Facebook account.

Maybe it says, Youre invited! or Shhh its a surprise! and it usually comes from someone you know or a name you recognize. But behind the scenes, its part of a larger scheme where scammers hijack accounts, impersonate people, and take advantage of peoples trust.

By the time victims realize whats happening, their email or social media accounts may already be compromised, and their friends could be next.

How the scam actually works

A hacker first gains access to someones email or social account.

Then they send out invitations or messages that look legitimate. Theyre often done through platforms that mimic real services like Paperless Post or Punchbowl. The invite design will typically look identical to real invite platforms, making the scam tricky to identify.

Once you click the invitation:

• Youre taken to a fake login page.
• Youre asked to enter your email and password.
• Your credentials are captured instantly.

From there, scammers can:

• Take over your account.
• Access your contacts.
• Send more fake invites from your account.
• Attempt identity theft or financial fraud.

The worrisome part is that the damage can spread quickly. Once one account is compromised, it can easily trigger dozens more.

Red flags you shouldnt ignore

Even convincing leave clues if you know what to look for:

• The invite comes from a personal email address, not the actual platform.
• Youre asked to log-in just to view an invitation.
• The message is vague (no date, time, or importantdetails).
• Afriend sends something that feels out of character for them.

A good rule-of thumb to rememberis if anything feels slightly off, assume it is until proven otherwise.

How to protect yourself (and your contacts)

This is one of those where a few simple habits can make a big difference.

1. Dont click immediately:Even if it looks real, pause for a moment. Most rely on quick reactions.
2. Verify outside the message:Text or call the person who sent the invite. A quick check can stop the scam cold.
3. Never log in through a link:If you need to check an invite, go directly to the official website instead of clicking on the email link.
4. Turn on two-factor authentication:This adds a second layer of protection even if your password is stolen.
5. Watch for duplicate accounts:If you get a new friend request from someone you already know, it could be a cloned profile.
6. Act fast if something feels off:If you clicked, or entered information, you should do the following:
   • Change your password immediately.
   • Enable 2-factor authentication if available.
   • Alert your contacts.

A new survey finds a lot of skepticism

By Mark Huffman of ConsumerAffairs

• Only 2% of consumers say they would buy from an AI-recommended brand without researching it first.

• Nearly all shoppers (98%) take extra steps like reading reviews or searching online before making a purchase.

• The findings highlight a major trust gap as AI becomes more embedded in shopping.

As artificial intelligence becomes a bigger part of how people discover products and brands, a new survey suggests it is far from replacing traditional research habits.

Just 2% of U.S. consumers say they would purchase from an unfamiliar brand based solely on an AI recommendation, according to a new study from Idea Grove. By contrast, 98% of respondents said they verify the brand through other sources before making a decision.

The findings point to a clear divide between how consumers use AI and how much they trust it.

AI helps shoppers find options, but doesnt close the deal

AI tools like chatbots and recommendation engines are increasingly shaping the early stages of the buying journey, helping consumers discover new brands and narrow choices.

But the survey shows that most shoppers still rely on traditional signals such as online reviews, search results, media coverage, and a companys website to confirm whether a brand is credible.

AI is accelerating discovery, but its not replacing decision-making, the report suggests.

That pattern is consistent with broader research showing consumers use AI as a research assistant rather than a final authority. Many shoppers turn to AI for comparisons or suggestions, then verify information elsewhere before completing a purchase.

Trust remains the biggest hurdle

The reluctance to rely solely on AI recommendations underscores ongoing concerns about trust, accuracy, and transparency.

Consumers appear to treat AI suggestions as a starting point, not a guarantee of quality. Instead, they seek out familiar trust markers that predate AI, such as customer reviews and independent validation.

This skepticism is not new, but it is becoming more significant as brands invest heavily in trying to appear in AI-generated recommendations.

Implications for brands and consumers

For businesses, the message is clear: being recommended by AI tools may boost visibility, but it wont automatically translate into sales.

Companies still need to build credibility through strong online reputations, clear information, and positive customer feedback.

For consumers, the trend reinforces the importance of verification in an AI-driven marketplace. Even as technology streamlines shopping, the responsibility for making informed decisions largely remains with the buyer.

But sales were clustered in the Northeast and South

By Mark Huffman of ConsumerAffairs

• Pending home sales rose 1.5% in March, signaling modest momentum entering the spring housing season.

• Contract activity remained below last years levels, falling 1.1% year over year.

• Gains were uneven, with the South and Northeast improving while the Midwest and West declined.

Pending home sales posted a modest increase in March, offering a mixed but slightly encouraging signal for the spring homebuying season.

The National Association of Realtors (NAR) Pending Home Sales Index, a forward-looking measure of contract signings, rose 1.5% from February to a reading of 73.7. However, activity was still down 1.1% compared with March 2025, underscoring ongoing challenges in the housing market.

NAR Chief Economist Lawrence Yun said the monthly gain reflects underlying demand despite affordability pressures. Contract signings rose in March despite higher mortgage rates, pointing to pent-up housing demand, Yun said, adding that increased inventory will be key to converting that demand into completed sales.

Regional performance mixed

The March data showed a divided housing market across regions. Pending sales increased in the Northeast and South up 4.4% and 3.9%, respectively while declining in the Midwest and West by 1.3% and 2.6%.

On an annual basis, only the South posted growth, with a 2.3% increase, while the other three regions recorded year-over-year declines.

Economists attribute the Souths relative strength to a combination of job growth, moderating home prices, and more favorable homebuilding conditions, particularly in Sun Belt markets.

Mortgage rates and affordability remain key hurdles

Despite the monthly uptick, the housing market continues to face headwinds from elevated mortgage rates and affordability constraints, especially for first-time buyers. Yun noted that younger buyers are particularly sensitive to rate changes, highlighting the need for smaller and more affordable homes.

Even so, improving inventory levels are beginning to support activity. Increased housing supply could help ease price pressures and encourage more transactions in the months ahead, analysts said.

The March increase suggests the housing market may be stabilizing after a slower start to the year, though conditions remain uneven. But contracts signed dont always turn into actual sales.

Real estate brokerage Redfin reported this week that more than 50,000 sales contracts fell through in March, as many buyers had second thoughts or encountered financing issues.