Apple's first foldable iPhone starts at $1,999, while the new iPhone 18 Pro and Pro Max also come with higher prices
Apple unveiled its latest gadget lineup on Wednesday, September 9, headlined by its first foldable iPhone, the $1,999 iPhone Duo.
The iPhone 18 Pro and Pro Max aren't getting any cheaper, starting at $1,199 and $1,299, respectively.
Before buying Apple's latest gadgets, consider older models, competing trade-in offers, carrier promotions, and refurbished devices to potentially save hundreds.
Apple just gave consumers plenty of shiny new reasons to open their wallets.
The company unveiled
a $150 Apple Gift Card with a MacBook Pro, $100 with a MacBook Air, and $100 with an eligible iPad Air or iPad Pro.And the program isn't only for students. Parents purchasing for eligible college students also qualify, along with faculty and staff at qualifying educational institutions.
If someone in your family qualifies, be sure to check the Education Store before paying the regular Apple Store price.
7. Don't pay hundreds for storage you won't use
This is where an already expensive Apple product can get really expensive. It's easy to configure a new iPhone and think, "I better get more storage just in case I need it."
Instead of guessing, grab your current iPhone and go to Settings General iPhone Storage. At the top of the screen, you'll see exactly how much storage you're using and what's taking up the most space.
If you've owned a 256GB phone for three years and you're only using 100GB, there's probably little reason to spend significantly more for 512GB on your next phone.
The same strategy applies when configuring a Mac or iPad. Buy the storage you realistically need, not the storage you imagine you might need someday.
Don't let Apple Event excitement make the decision
Apple events are designed to make new technology look irresistible.
The cameras get better. The chips get faster. The screens get bigger, and now they have an iPhone that folds. Exciting stuff for Apple fans, even if Samsung beat it to the punch with the Galaxy Fold way back in 2019.
And suddenly the perfectly good iPhone in your pocket starts to feel like it belongs in a museum.
Before you rush out and pre-order something, give yourself a day to compare Apple's trade-in value, carrier promotions, refurbished products, and prices on older models.
Because with Apple's newest iPhone pushing the $2,000 mark, taking a little time to shop around has never made more sense.
Posted: 2026-09-09 20:27:26








