
Nearly one in four Gen Z adults surveyed said they don't drink at all, but many others still enjoy alcohol occasionally or in moderation.
Health concerns, financial priorities, and changing social expectations are encouraging young adults to rethink their drinking habits.
Cutting back is influencing more than just alcohol consumption, with Gen Z embracing mocktails, daytime outings, and social activities that don't revolve around drinking.
For years, Gen Z has been labeled the sober generation, with younger adults seemingly moving away from the drinking habits of previous generations. But is that really the whole story?
While some young adults are choosing not to drink at all, others are simply being more selective about when they drink and how much they consume.
Author: Kristen Dalli
Source: Consumer Affairs
Posted: 2026-11-05 16:33:57













