
Gen Z consumers are five times more likely than baby boomers to be scammed while holiday shopping online, according to Norton's latest survey.
Social media shopping habits, tempting deals, and pressure to act quickly can make younger shoppers more vulnerable to scams.
Norton's scam research expert shares warning signs to watch for and practical tips to help consumers shop safely this holiday season.
You might assume that people who grew up using the internet would be better at spotting online scams. But new research suggests that isn't necessarily the case, especially when it comes to holiday shopping.
According to Norton's latest Holiday Survey, 25% of Gen Z consumers in the U.S. have been scammed while shopping online during the holidays five times the rate of baby boomers (5%). Younger shoppers are also more likely to take risks, with 45% saying they're more willing to take chances during the holiday shopping season and 49% admitting they've purchased from a seller they suspected could be a scam.
Author: Kristen Dalli
Source: Consumer Affairs
Posted: 2026-11-09 15:43:35













