
Record-breaking prices: The average price paid for a new vehicle reached $51,109 in October 2026, an all-time high and an increase of $649 from September.
SUVs and pickups are driving prices higher: Strong demand for larger, more expensive vehicles is pushing up the industry average, even as many consumers continue buying less expensive models.
Some relief for buyers: New vehicle prices rose just 2.1% over the past year, below historical averages, while manufacturer incentives increased slightly.
The price of a new car has reached another milestone, and it's not one consumers are likely to celebrate.
The average transaction price for a new vehicle in the United States climbed to a record $51,109 in October, according to a new report from Kelley Blue Book, a division of Cox Automotive.
Author: Mark Huffman
Source: Consumer Affairs
Posted: 2026-11-11 13:58:44













