Newswire: Optimal Blue acquires Usherpa to provide originators with tools to win more business by connecting eligibility, pricing and borrower engagement

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Details: Written by Send2Press NewsWire; Category: Send2Press NewsWire Distribution Service; Published: 12 October 2026; Created: 12 October 2026; Last Updated: 12 October 2026

PLANO, Texas, Oct. 12, 2026 (SEND2PRESS NEWSWIRE) -- Optimal Blue today announced it has acquired Usherpa, a marketing automation and borrower relationship engagement platform purpose-built for mortgage professionals. The acquisition expands Optimal Blue's ability to help lenders win more business by bringing borrower engagement capabilities closer to the product, pricing and eligibility solutions that over 200,000 originators use to identify and convert loan opportunities.
Newswire: Optimal Blue acquires Usherpa to provide originators with tools to win more business by connecting eligibility, pricing and borrower engagement

Newswire: Optimal Blue acquires Usherpa to provide originators with tools to win more business by connecting eligibility, pricing and borrower engagement

Posted: 2026-10-12 03:33:42

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