Why Amazon isn't always the cheapest option this week

• Compare before you buy. Prime Day gets the attention, but Walmart and Target often match or beat Amazon on popular items.

• Use each store's advantage. Amazon offers price-history tools, Target has valuable gift card promotions, and Walmart's same-day pickup can be a major perk.

• Don't overlook essentials. Detergent, paper towels, pet food, and other household staples often see some of the biggest discounts of the week.

If you're only shopping Amazon Prime Day this year, you're probably missing some of the best deals.

For the first time, America's three biggest retailers are essentially going to war for your wallet.

• Amazon Prime Day: June 23-26

• Walmart Deals Event: June 22-28

• Target Circle Week: June 23-26

Most shoppers will jump online, see a "50% off" badge, and hit the Buy Now button as fast as they can. That's exactly what retailers are counting on.

The smartest shoppers don't pick sides. They make Amazon, Walmart, and Target compete for their business by comparing prices, leveraging loyalty programs, and taking advantage of each retailer's strengths. Heres a smart strategy to follow this year to maximize your savings.

Check Walmart before buying anything on Prime Day

One of the biggest mistakes shoppers make is assuming Amazon automatically has the lowest price. That's often not the case these days.

Because Walmart launched its Deals Event a day earlier, many of its discounts are already live and competing directly against Prime Day.

Before checking out on Amazon, compare the unit price at Walmart, especially on larger pack sizes. Walmart frequently uses its sale events to aggressively price-match Amazon on consumables while also offering store pickup, allowing shoppers to avoid shipping delays and minimum order requirements.

Always use Walmart's app while browsing Prime Day deals, as it makes it easy to compare prices. Many shoppers never comparison shop, which is exactly what retailers are hoping for.

Pro tip: When shopping the Walmart Deals event, build a cart of household essentials first. Saving $5 here and $10 there on products you buy every month can often produce bigger overall savings than scoring a discount on a gadget you didn't plan to purchase.

Don't assume today's Amazon price is the best you'll see

Make sure youre using the price tracking tools that Amazon gives you.

Specifically, their AI powered Ask Alexa tool is on every product page just waiting to be used.

Be sure to tap the Show price history button to get access to a one-month, three-month, and one-year price history of the product. If you dont immediately see it, tap Ask something else, which will bring up the price history option that you can select.

This is the easiest way to tell if a Prime Day price is actually a good deal or not. Oftentimes Amazon will raise the price before a sales event, only to lower it once the sale starts, all in an attempt to make it appear like a screaming deal. Their own AI price tracker will tell you the real truth.

If the Prime Day price is the same as its been in the past, you know you can wait and not rush the purchase. Or better yet, pull up the Walmart and Target website to see if they have a lower price on the item.

Pro tip: Add products to your Amazon wish list and check prices morning and evening. It's not unusual for pricing to change multiple times during Prime Day.

Use Target gift card promotions as instant discounts

Target's biggest advantage this week during their Deal Days isn't necessarily the sale prices. It's the gift card promotions that they will be offering.

Many shoppers ignore these promos because they focus only on the sticker price and that's a mistake. For example, imagine you're shopping for a small appliance like an air fryer.

Amazons price on the air fryer: $89.99

Targets price on the same air fryer: $99.99 (but includes a $20 Target gift card)

Most shoppers will immediately choose Amazon.

But if you regularly buy groceries, cleaning supplies, toiletries, or household products at Target, that gift card has real value. Your effective cost on the air fryer is just $79.99.

Target often runs promotions such as:

• Spend $50, get a $10 gift card

• Spend $100, get a $20 gift card

• Buy select household essentials, get a gift card

These gift cards promos will be front and center this week. So, if you already shop at Target regularly, you should factor these promos into every purchasing decision.

Buy household essentials before electronics

The flashy deals this week will always get the headlines. Stuff like TVs, laptops, and gaming systems.

But some of the best savings this week are hiding in much less exciting categories.

Think about the products you're guaranteed to buy over the next few months:

• Laundry detergent

• Paper towels

• Shampoo

• Coffee pods

• Pet food

• Trash bags

• Vitamins

• Cleaning supplies

Retailers like Amazon, Target, and Walmart frequently offer some of their lowest prices of the year on these products during major sale events.

A family that saves 30% to 40% on household necessities can often save more money overall than someone who buys a discounted gadget they didn't really need.

So, before you go shopping for electronics, make a list of household essentials and stock up when prices hit their lowest levels, which they inevitably will.

Never compare product names compare model numbers

This is one of the most important shopping rules of the week.

Retailers often sell products that look nearly identical but aren't exactly the same.

For example, a television listed as a Samsung 65-inch QLED at Walmart may appear identical to one sold at Amazon. But the model numbers can be totally different and that matters a lot. That tiny difference can mean different picture quality, fewer refresh rates, fewer HDMI ports, older processors, and reduced gaming performance.

The same issue appears with laptops, vacuums, printers, soundbars, and kitchen appliances. Before declaring one retailer the winner, always take a closer look and compare the actual model number.

Pro tip: Your smartest move is to copy the actual model number into Google and compare prices across all three retailers before buying. That way you know youre comparing apples to apples.

Don't stop shopping after Prime Day ends

Most consumers treat June 26 as the finish line, and that's a mistake.

While Amazon Prime Day and Target Circle Week end on June 26, Walmart's Deals Event continues through June 28.

Historically, Walmart often uses the final days of its sale to clear seasonal inventory and capture shoppers who missed Prime Day. Specifically, keep an eye on deals on patio furniture, grills, pool accessories, summer toys, outdoor dcor, as well as lawn and garden products.

In years past, some of Walmart's most aggressive markdowns appear after Amazon's sale has already ended.

A Travelers Insurance survey reveals many drivers still feel pressure to stay connected for work even while navigating busy holiday traffic

• Work-related distractions are common behind the wheel: A Travelers survey found many drivers are still checking emails, answering calls, and using phones for work while driving, even during busy holiday travel periods.

• Pressure to stay always on is a major risk factor: Nearly 6 in 10 employed drivers feel compelled to respond to work calls immediately, and many say workplace culture and constant notifications contribute to unsafe driving behaviors.

• Experts say prevention starts with both employers and drivers: Travelers Michael Fackler emphasizes clearer company expectations, do not disturb while driving tools, and simple habits like putting phones out of reach and planning ahead before hitting the road.

As Americans hit the road for summer holidays like the Fourth of July, traffic isnt the only thing competing for drivers attention. New data from Travelers highlights a growing and often overlooked issue: work-related distractions behind the wheel.

According to the survey, nearly half of employed drivers admit to checking emails or texts while driving, and more than half say they actively use their phones on the road. Even more striking, almost six in 10 say they feel pressured to answer work calls while driving blurring the line between off the clock and on the road.

With AAA projecting tens of millions of people traveling by car during peak holiday weekends, experts warn that this kind of multitasking can have serious consequences. ConsumerAffairs spoke with Travelers transportation risk control expert Michael Fackler who explained that the data points to a persistent challenge for both drivers and employers: reducing the expectation to stay connected when attention should be fully on the road.

The rise of work-related distracted driving

Fackler explained that there are several factors that contribute to work-related distracted driving, including an always-on workplace culture, technology that blurs the line between the office and the road, and a misunderstanding of the personal risk associated with driving while distracted.

He shared some key insights from a March 2026 Travelers survey of 1,000 working, driving Americans:

• 67% of respondents reporting they can access work communications while behind the wheel, including work emails, calls and messaging platforms.

• About four in 10 said that they frequently or sometimes answer a work call while driving. Nearly six in 10 said that they feel compelled to respond to a work call the moment it comes in.

• Almost half indicated feeling a sense of urgency to respond to a work text or chat message.

• 28% of those who said that they engage with work while driving believe they can do it safely.

• Fear of missing something important was cited by 27% of our respondents

• 26% said that hard-to-ignore notifications appearing on their vehicles screen are a contributing factor.

• 25% said that they engage without really thinking about it.

• 23% said the culprit is the workplace culture itself an environment that implicitly or explicitly demands an immediate response to work-related communications.

That dynamic makes holiday weekends like the Fourth of July a timely reminder, Fackler said. The potential for more drivers on the road means less margin for error, and the same work culture pressures our survey identified dont disappear because its a holiday.

Changing company culture

The survey findings point to a need for a change in company culture.

When leaders call or message employees who they know are on the road, it signals that immediate and constant availability is expected, regardless of what any policy may say, Fackler said. The most important thing that employers can do is make it clear that no call, text or email is worth a life.

The commitment to safety must start at the top, with managers modeling the behavior they want to see in their employees by waiting until appropriate times to communicate in general, and especially on holiday weekends. If there is an urgent reason to communicate, leaders must manage those communications carefully and make sure that an employee is safely parked before reaching out.

Preventing distracted driving

There are several technological tools available to help consumers prevent distracted driving. Here are Facklers top recommendations:

• Telematics systems. For fleet environments, telematics systems are among the most practical tools available to employers today. These platforms can monitor driving behavior in real time, tracking metrics like phone use, harsh braking, speed and time behind the wheel. When that data feeds into a coaching program, it can meaningfully change driver behavior over time.

• Advanced driver assistance systems (ADAS). This includes lane departure warnings, automatic emergency braking and blind-spot monitoring. These tools provide an active safety layer that can help reduce the consequence of a momentary lapse in attention, though they are not substitutes for attentive driving.

• Advanced phone features. For individual employees using personal vehicles for work travel, employers can encourage or require the use of built-in do not disturb while driving features, which are now standard on both iOS and Android mobile devices.

Staying safe on the road

Ahead of the holiday weekend, Fackler shared his best tips to minimize distracted driving and ensure drivers are safe on the roads.

The reality of holiday weekend travel is that you will share the road with drivers who are distracted some by work, some by personal communications, some by fatigue after long drives, Fackler said. The most important thing any driver can do is build in an extra margin: more following distance, lower speeds in heavy traffic, and heightened awareness at intersections and on-ramps, where conflicts are most common.

Here are some more tips:

• Plan before you pull out. Set your GPS, set up your playlist and check traffic information before you start to drive. Once youre moving, those tasks become distractions. This is one of the most effective preparation habits and should be universal.

• Put the phone somewhere that you cant reach it easily, or use your phones driving mode so notifications are automatically suppressed. Research suggests that simply knowing a notification is waiting creates a cognitive pull. Removing access to your phone eliminates the temptation to answer a call.

• If you have passengers, ask them to help manage navigation and communications. A co-pilot arrangement is one of the most effective and underused tools available for safer driving.

• If youre exhausted, dont try to push through. Fatigue impairs driving in ways that are comparable to alcohol impairment, and tiredness combined with the distraction of a buzzing phone compounds the risk. Stop, rest and resume when youre alert.

• If you know someone is on the road, dont call or text them. Being the person on the other end of a distracted drivers phone is a risk to them we can all choose to avoid.