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New and used car prices are already rising, industry firm reports

By Mark Huffman Consumer News: Used car sales surged just before the tariffs of ConsumerAffairs
April 7, 2025

There was a massive amount of car-buying just ahead of President Trumps announcement of a 25% tariff on imported vehicles. Used vehicle movement rose by 32% month-over-month in March to 1.53 million units, the highest used vehicle monthly total since ZeroSum started collecting data seven years ago.

"The tariff-related sentiment among consumers appears to have gone from a looming concern to an imminent reality, which is accelerating purchases among in-market shoppers," said Josh Stoll, vice president of Dealer Success at ZeroSum, in a press release.

"While the scope and duration of those vehicle and parts tariffs are an unknown at this point, they certainly have roiled the waters in the industry. Dealers that closely monitor the supply, demand, and pricing cross-currents and can quickly and effectively act upon these market dynamics will be better positioned to thrive in this market."

According to ZeroSum, vehicle prices are already beginning to rise. Average Marketed Prices for new vehicles rose for the first time in five months, moving from $48,635 at the end of February to $49,579 on March 31, an increase of $944.

One factor in that increase is that discounts and incentives fell. March 31 Market Adjustments were $432 less aggressive compared to February 28.

Prices are rising

The sharp rise in used vehicle demand is also causing corresponding price increases. After steadily falling the past four months, used vehicle Average Marketed Prices moved up sharply. March 31 vs. February 28 prices rose by $988.

"The historically high used vehicle movement numbers point to this market sector acting as a safe haven plan B for a consumer base that has been struggling with high new vehicle prices," said Stoll.

"And with those new vehicle prices already heading upward and potentially about to go much higher, used vehicles should be an important part of every dealer's priorities. Promoting and highlighting that inventory and pricing it competitively in the local market will be more important than ever given the broader marketplace dynamics that are currently in place and potentially influx."

Jaguar's move

The automotive tariffs are already beginning to affect the market. Over the weekend Jaguar announced that it will suspend imports to the U.S. of Jaguar and Land Rover vehicles.

The company called it a short-term decision and said it will begin working on a long-term strategy to deal with the new trade environment.

The USA is an important market for JLRs luxury brands, the company said in a statement to the media.

As we work to address the new trading terms with our business partners, we are taking some short-term actions, including a shipment pause in April, as we develop our mid- to longer-term plans.

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Posted: 2025-04-07 11:20:58

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Consumer News: Honda wins again on fuel efficiency — why it matters for your wallet
Thu, 26 Mar 2026 19:07:08 +0000

The hidden cost of choosing the wrong vehicle

By Kyle James of ConsumerAffairs
March 26, 2026
  • Honda leads across its lineup: Honda tops ~31 mpg, meaning consistent efficiency across more vehicles.

  • MPG gaps hit your wallet: The difference vs. low-20s mpg can cost $500+ a year in gas.

  • Dont rely on brand reputation: Toyota isnt automatically #1 anymore be sure to always compare MPG.


According to the latest Automotive Trends Report from the U.S. Environmental Protection Agency (EPA), Honda ranks as the most fuel-efficient non-electric automaker in the U.S., with a fleet average of 31 mpg.

Thats ahead of Hyundai, Kia, and yes, Toyota, which tied for fourth with Nissan.

Honda has now won this for two years running, and it signals where real-world savings are heading for everyday drivers.

What changed (and why Honda is on top)

Fuel economy isnt just about one great car anymore. The EPA looks at entire vehicle lineups, and Honda has quietly built one of the most efficient across the board.

Even more impressive is that when you strip out electric vehicles and plug-in hybrids, Honda still holds strong with about 30.1 mpg

In other words, they beat out most of their competitors on traditional gas engines alone.

Meanwhile, automakers like Ford Motor Company, General Motors, and Stellantis lag behind, largely because of their heavy focus on trucks and SUVs, which drag down overall MPG.

Why this matters for car shoppers

This isnt just industry trivia. It directly impacts what youll pay at the pump.

Gas prices are already creeping up again, and even a small difference in miles per gallon adds up fast.

Example:

If you drive 12,000 miles a year:

  • A 31 mpg vehicle uses about 387 gallons.
  • A 23 mpg vehicle uses about 522 gallons.

Thats a difference of 135 gallons a year. At $4 per gallon, that adds up to $540 in extra fuel costs.

Thats some very significant money, especially for families with multiple drivers.

What to watch for next

The EPAs early numbers for 2026suggest things are shifting again. Toyota and BMW are expected to close the gap, while Hondas average may dip slightly.

And while Tesla still dominates overall efficiency thanks to EVs, most Americans are still buying gas or hybrid vehicles, making these rankings more relevant than ever.

How to use this info to your advantage

  1. Dont just shop the badge:Toyota has a very strong reputation, but its no longer the automatic winner on fuel economy. Be sure to always compare miles per gallon across specific models and vehicle types.
  2. Look at the full lineup trend:Brands leading in fleet averages (like Honda) tend to offer more consistently efficient options across all price points and vehicle sizes.
  3. Do the fuel cost math before buying:When car shopping, keep in mind that just a slightly more efficient car can potentially save you hundreds per year. Over five to sevenyears, that can easily outweigh a higher purchase price.

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Consumer News: Rising energy costs threaten to derail the spring housing market
Thu, 26 Mar 2026 19:07:08 +0000

There was a huge decline in the number of people seeking mortgages last week

By Mark Huffman of ConsumerAffairs
March 26, 2026
  • Mortgage applications fell 10.5% week-over-week, according to the Mortgage Bankers Association.

  • Rising energy costs are pushing Treasury yields and mortgage rates higher.

  • Higher borrowing costs are sidelining buyers and dampening housing demand.


Surging energy prices are increasingly weighing on the U.S. housing market, driving up borrowing costs and cooling both home purchase and refinance activity. The evidence can be found in the latest data from the Mortgage Bankers Association (MBA).

Mortgage applications dropped 10.5% for the week ending March 20, marking a sharp pullback in demand. The decline reflects a broader drag on affordability as higher oil prices continue to ripple through financial markets.

The threat of higher-for-longer oil prices continued to keep Treasury yields elevated, and mortgage rates finished last week higher, said Joel Kan, MBAs vice president and deputy chief economist.

That dynamic is critical: when energy prices rise, they can fuel inflation expectations, which in turn push up Treasury yields. Mortgage rates typically follow those yields, making home loans more expensive.

Rising mortgage rates

The average rate for a 30-year fixed mortgage climbed to 6.43%, its highest level since October 2025 and more than 30 basis points above where it stood just weeks ago. Other loan types also saw increases, including 15-year mortgages and adjustable-rate loans.

As rates rise, refinancing becomes less attractive. Refinance applications fell 15% from the previous week, though they remain significantly higher than a year ago. Meanwhile, purchase applications a key indicator of homebuying activity declined 5% week-over-week.

Kan noted that the combination of rising rates, affordability challenges, and broader economic uncertainty is causing many would-be buyers to hesitate.

Purchase applications were also down last week, as higher mortgage rates, coupled with affordability constraints and economic uncertainty, pushed some potential homebuyers to the sidelines, he said.

Declining affordability

The data suggests that affordability pressures are intensifying. Even modest increases in mortgage rates can significantly raise monthly payments, particularly in a market where home prices remain elevated.

There are also signs of shifting borrower behavior. The share of adjustable-rate mortgages (ARMs) rose to 8.1%, indicating some buyers are seeking lower initial rates to offset higher fixed-rate costs. At the same time, the refinance share of total mortgage activity dropped below 50%.

Government-backed loans showed mixed movement. FHA loan applications edged higher, while VA applications declined, reflecting uneven demand across borrower segments.

The broader takeaway: energy costs are no longer just a concern for drivers and businesses they are feeding directly into housing affordability.

As long as oil prices remain elevated, economists say mortgage rates could stay higher for longer, prolonging the slowdown in housing activity and keeping pressure on both buyers and lenders in the months ahead.


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Consumer News: CAPTCHA are surging as hackers exploit a security tool
Thu, 26 Mar 2026 19:07:08 +0000

Heres what to watch out for

By Mark Huffman of ConsumerAffairs
March 26, 2026
  • Cybercriminals are increasingly using fake CAPTCHA prompts to trick users into enabling malware and scam notifications.

  • Security experts warn the tactic is spreading rapidly through ads, pirated content sites, and social media links.

  • Victims often believe they are completing a routine Im not a robot check when they are actually compromising their own devices.


Oh, those clever scammers. A simple checkbox meant to keep bots out and keep consumers safe is now being turned against internet users.

Security researchers are warning about a sharp rise in so-called CAPTCHA , a growing cyber threat that exploits the widespread familiarity of CAPTCHA tests the small challenges designed to verify that users are human. Instead of protecting websites, these fake prompts are increasingly being used to deceive people into enabling , malware, and intrusive advertising.

A deceptive twist on a trusted tool

In a typical CAPTCHA scam, users land on a webpage often through a misleading ad, suspicious download link, or pirated content site and are immediately presented with what appears to be a standard verification test.

But instead of simply checking a box or selecting images, the page instructs users to take additional steps, such as clicking Allow on a browser notification request or copying and pasting a command into their system.

Those actions can have serious consequences.

Clicking Allow can flood a users device with persistent scam notifications, including fake virus alerts, phishing links, or fraudulent offers. In more advanced cases, following instructions can trigger the installation of malicious software.

Rapid growth across platforms

Researchers say the tactic has spread quickly over the past year, fueled by its simplicity and effectiveness. Unlike traditional phishing emails, CAPTCHA often rely on compromised advertising networks or redirect chains that lead users to malicious pages without obvious warning signs.

The have been observed across desktop and mobile browsers, making them particularly difficult to avoid.

Why users fall for it

Part of the success lies in its timing. CAPTCHA prompts typically appear at moments when users are trying to access something quickly watching a video, downloading a file, or bypassing a pop-up.

That urgency can override caution.

In addition, the visual design of fake CAPTCHAs often closely mimics legitimate services like Googles reCAPTCHA, further lowering suspicion.

How to spot the scam

Experts emphasize that real CAPTCHAs never ask users to:

  • Enable browser notifications

  • Run commands or use keyboard shortcuts

  • Download additional software

Consumers are advised to avoid interacting with suspicious prompts and to immediately close any page that seems unusual. Keeping browsers updated, using ad blockers, and reviewing notification permissions can also reduce exposure.

As cybercriminals continue to refine their tactics, the once-humble CAPTCHA is becoming an unlikely front line in online security and a new avenue for digital deception.


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Consumer News: USDA alerts consumers about ground beef with metal pieces
Thu, 26 Mar 2026 19:07:08 +0000

The alert includes one-pound, vacuum-packed packages labeled White Oak Pastures

By Mark Huffman of ConsumerAffairs
March 26, 2026
  • The USDAs Food Safety and Inspection Service (FSIS) issued a public health alert for ground beef that may contain metal fragments.

  • The affected product was sold at Moms Organic Markets in several East Coast states, including Virginia, Maryland, and D.C.

  • No recall was issued because the product is no longer available in stores, but consumers are urged not to eat it.


The U.S. Department of Agricultures Food Safety and Inspection Service (FSIS) has issued a public health alert for a ground beef product that may be contaminated with metal, raising concerns about possible injury to consumers.

The alert applies to one-pound, vacuum-packed packages labeled White Oak Pastures, Radically Traditional Farming, Grassfed Ground Beef. The product was produced on Feb. 26, 2026, and carries the establishment number EST 34729 inside the USDA mark of inspection. It is also marked with a sell-by date of March 19, 2026.

According to FSIS, the ground beef was distributed to a distributor and sold at Moms Organic Markets locations across several states, including Washington, D.C., Massachusetts, Maryland, New Jersey, Pennsylvania, and Virginia.

Company alerted by consumers

The issue came to light after the manufacturer, White Oak Pastures, received two consumer complaints reporting possible metal contamination. Despite the reports, there have been no confirmed injuries linked to the product, and the FSIS said it has not received any additional reports of harm.

A recall was not requested because the product is no longer available for purchase. However, officials warn that some packages may still be in consumers refrigerators or freezers.

The FSIS is urging anyone who purchased the ground beef not to consume it. Instead, consumers should throw the product away or return it to the place of purchase.

Anyone concerned about possible injury should contact a health care provider.

Consumers with questions can contact White Oak Pastures Processing Operations Manager Justin Wiley at (229) 641-2081 or by email at feedback@whiteoakpastures.com.

For additional food safety information, consumers can call the USDA Meat and Poultry Hotline at 888-674-6854 or submit a report through the agencys online complaint system.


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Consumer News: Postal Service seeks fuel surcharge on package deliveries
Thu, 26 Mar 2026 19:07:08 +0000

USPS said the fee would cover the actual cost of shipping packages

By Mark Huffman of ConsumerAffairs
March 26, 2026
  • USPS is proposing a new fuel surcharge on package deliveries to offset rising transportation costs.

  • The surcharge would fluctuate based on fuel price indexes and apply primarily to shipping services like Priority Mail and Parcel Select.

  • Critics warn it could raise costs for small businesses and consumers already facing higher shipping rates.


Just days after warning that it is running out of money, the U.S. Postal Service said it is considering a new fuel surcharge on package deliveries. That could reshape shipping costs for businesses and consumers across the country.

The proposal, currently under review, is aimed at helping the agency manage volatile fuel expenses that have strained its delivery network in recent years.

According to USPS officials, the surcharge would function as a variable fee tied to national fuel price indexes. When fuel prices rise above a certain threshold, the additional charge would be applied to select package services, including Priority Mail and Parcel Select. When prices fall, the surcharge would decrease or disappear.

This temporary price adjustment will provide needed flexibility for the Postal Service by helping to ensure that the actual costs of doing business are covered, as required by Congress, the Postal Service said in a statement.

Transportation costs have been increasing, and our competitors have reacted with a number of surcharges.

Broader trends

The proposal reflects broader trends in the shipping industry. Private carriers such as FedEx and UPS have long used fuel surcharges to buffer against price swings.

However, USPS has historically avoided such fees, relying instead on periodic rate increases approved by regulators. The proposed fuel surcharge would have to be approved by the U.S. Postal Regulatory Commission.

If implemented, the surcharge would mark a significant shift in how the Postal Service prices its package delivery services an area that has become a critical revenue stream as traditional mail volumes continue to decline.

Impact on businesses and consumers

Small businesses, many of which rely on USPS for affordable shipping, are likely to feel the immediate effects. For e-commerce sellers operating on thin margins, even modest increases in shipping costs can have a ripple effect on pricing and competitiveness.

Consumer advocates also warn that the surcharge could ultimately be passed on to customers, contributing to higher prices for goods purchased online.

Some critics argue that the Postal Service should focus on operational efficiencies rather than introducing new fees. Others contend that the surcharge is a practical step toward financial sustainability, especially as USPS continues to modernize its fleet and infrastructure.

USPS has not announced a specific timeline for implementation but indicated that any surcharge would be introduced with advance notice to customers. Public comments and regulatory review will play a key role in determining whether and how the proposal moves forward.


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