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Passkeys are safer than passwords and increasingly being adopted by Google, Microsoft and others

By Dieter Holger of ConsumerAffairs
May 9, 2025
  • Passkeys are a safer and simpler replacement for passwords, which are fraught with security concerns.
  • Major companies are increasingly adopting passkeys and Microsoft is ditching passwords altogether.
  • Still, more companies need to push passkeys and users need to start using only passkeys for better security.

Passwords may be coming to an end.

Passwords have long faced criticism for their weak security: Data breaches expose billions of passwordsevery year and people often use the same phrases or combinations, such as "admin" or "1234," that can be guessed.

Now, companies are increasingly pushing for users to ditch passwords and switch to passkeys, which are more secure because they arelinked to and stored on devices such as computers or smartphones.

More than 15 billion accounts now have the option to use passkeys, according to FIDO Alliance, an industry cybersecurity group that developed passkeys.

"What is happening for consumers is even though they are under increasing attack, websites are using passkeys to help them sign in securely," Andrew Shikiar, CEO of FIDO Alliance, told ConsumerAffairs.

Microsoft said this yearit would make all new accounts "passwordless by default" and instead have accounts setup passkeys. Google is also encouraging passkeys after a surge of phishing attacks on Gmail.

"Microsoft's leadership on this front is fantastic and will help others follow suit," Shikiar said.

Photo

Image via Microsoft.

And more than a dozen big financial companies have also made passkeys available, including American Express, Bank of Americaand Wells Fargo. E-commerce websites, such as Amazon, eBay and Walmart, have also adopted passkeys.

"The results speak for themselves: Time after time, companies report that their customers have a much faster time to sign in," Shikiar said.

How do passkeys work?

Passkeys work by having a private key and public key.

"That means there'sno way to remotely get in," Shikiar said. "You can go steal my public key all you want."

What provides the strong security is the private key, linked to a device, that can be a code, fingerprint or facial recognition.

"Whatever you do to unlock your device is highly secure, personal to you," Shiikiar said. "All of these are highly secure methods."

For instance, Windows 11lets users have a PIN code as their passkey for supported accounts.

And every online account with passkeys has a private keylinked to a device.

But you can safely use the same code, fingerprint or facial recognition for every account since it is stored on your device.

"That's only on your device," Shikiar said.

Password managers, such as 1Password and NordPass, can also manage passkeys for users.

Can passkeys be hacked?

It is very difficult for a bad actor to use a passkey to get into an account.

In theory, a thief could glance over your shoulder to see the code you enter and then steal the device and use the passkey to access accounts. Or a criminal could threaten you to unlock a device with your fingerprint or face.

But this is much harder than a hacker guessing a password or usingone that was exposed in a data breach.

How did passkeys start?

FIDO Alliance, which developed passkeys with other companies, introduced the term in 2022. There are now more than 300 companies involved with FIDO Alliance.

"This really speaks to the magnitude of the problem and the threat presented by passwords that necessitates this level of collaboration," Shikiar said.

Apple was the first major adopter of passkeys in late 2022, when it added them to iOS, the operating system for iPhones and iPads, Shiikiar said.

Apple's passkeys come in the form of the unlock code, fingerprint or facial recognition for an iPhone or iPad, which other companies then can recognize for signing on.

Photo

Image via Apple.

In 2023, Google's Android operating system also began supporting passkeys.

"We have more sites thanwe can count supporting passkeys," Shikiar said. "I think that's fantastic progress."

Still, he said there is room to grow and FIDO Alliance doesn't have numbers on the percentage of users only using passkeys.

"We need to make sure that everyone who has the option to use passkeys is using them," Shikiar said. "Furthermore, that people start to eventually delete their passwords altogether."


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Posted: 2025-05-09 17:48:05

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Consumer News: Scammers sink to a new low with this AI-powered pet scam
Tue, 05 May 2026 13:07:07 +0000

A U.S. senator issues a warning about this growing scheme

By Mark Huffman of ConsumerAffairs
May 5, 2026
  • Scammers are using AI-generated images to trick pet owners searching for their lost animals.

  • Victims report being asked for urgent payments after receiving proof photos of their pets.

  • Sen. Richard Blumenthal warns the scheme is cruel, calculated exploitation and calls for action.


A disturbing new scam is targeting one of the most emotionally vulnerable groups of consumers: pet owners searching for their lost animals.

According to media reports from around the nation, criminals are increasingly using artificial intelligence to generate convincing images of missing pets, duping owners into believing their animals have been found only to demand money for their return.

The scheme typically begins when a pet owner posts about a missing dog or cat on social media or community boards. Scammers monitor these posts, then use AI tools to create realistic images of the pet in distress or in a new location. The images are sent directly to the owner as proof, often accompanied by urgent messages claiming the animal has been found but requires payment for veterinary care, transport, or a finders fee.

Federal warning

The scam has claimed so many victims that it prompted a warning from a United States Senator.

These criminals are exploiting heartbreak in real time, said Sen. Richard Blumenthal (D-Conn.), who addressed the growing threat at a recent news conference. It is cruel, calculated exploitation of people who are desperate to be reunited with a beloved member of their family.

Blumenthal called for stronger oversight of AI tools and urged social media companies to take faster action against fraudulent accounts. He also encouraged law enforcement agencies to prioritize cases involving digital impersonation and AI-generated deception.

Consumer protection experts say the are particularly effective because AI-generated images can closely match a pets markings, color, and even unique features based on photos shared online.

Red flags

Victims often report being pressured to act quickly, with scammers warning that the pet could be sold, relocated, or harmed if payment is not made immediately. Requests typically involve hard-to-trace payment methods such as gift cards, cryptocurrency, or peer-to-peer payment apps.

Authorities advise pet owners to remain cautious when contacted by unknown individuals claiming to have found a missing animal. Experts recommend asking for real-time verification, such as a live video call or a specific action that cannot be easily fabricated, like holding up a handwritten note with the current date.

Senator Blumenthal urged the public to stay vigilant and report suspected . We need awareness, accountability, and action, he said. Technology should not be weaponized against people in their most vulnerable moments.


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Consumer News: United jet clips truck and light pole in near-disaster while landing at Newark
Tue, 05 May 2026 13:07:07 +0000

Federal safety inspectors are investigating to determine how it happened

By Mark Huffman of ConsumerAffairs
May 5, 2026
  • A United Airlines jet struck a light pole and a tractor-trailer while landing at Newark Liberty International Airport.

  • The aircraft, arriving from Venice with more than 230 people onboard, landed safely with no passenger injuries.

  • The incident is under federal investigation after the truck driver sustained minor injuries and dramatic video surfaced.


The National Transportation Safety Board (NTSB) is on the scene at Newark Liberty Airport, investigating the latest close call involving a commercial airliner.

In this case, it was a United Airlines passenger jet that narrowly avoided catastrophe Sunday afternoon when it struck a light pole and a tractor-trailer on the New Jersey Turnpike while descending to land at the airport.

The dramatic dashcam video below shows the moment when the wide-bodied jet made contact with the truck carrying bakery goods.

The Boeing 767 aircraft, operating as United Flight 169 from Venice, Italy, was on final approach when its landing gear and underside collided with roadside infrastructure and a truck traveling below the flight path. The approach route takes planes low over one of the busiest stretches of Interstate 95, leaving little margin for error.

Despite the impact, the plane continued its descent and landed safely, taxiing to the gate without further incident. None of the 221 passengers or 10 crew members onboard were injured.

Driver injured, highway chaos narrowly avoided

The collision damaged the tractor-trailer and snapped a light pole, which then fell and struck a nearby vehicle on the highway, authorities said. The truck driver was taken to a hospital with minor injuries and later released.

Dashcam footage from the truck captured the moment of impact, showing the aircraft flying alarmingly close to traffic before striking the pole and vehicle. The video quickly spread online, underscoring how narrowly the situation avoided becoming far more deadly.

Investigation underway

The NTSB and Federal Aviation Administration (FAA) have launched investigations into the incident, which has been formally classified as an aviation accident due to the damage involved. Officials are reviewing flight data recorders and interviewing the crew, who have been removed from service pending the outcome.

Preliminary information suggests the aircraft was flying unusually low during its final approach, though such low-altitude passes over the Turnpike are routine for Runway 29 at Newark.

Airport operations resumed shortly after the incident, following runway inspections, and United Airlines said its maintenance teams are evaluating the aircraft for damage.

While no lives were lost, aviation experts say the close call highlights the risks inherent in approaches over dense infrastructure and raises fresh questions about safety margins at one of the nations busiest airports.


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Consumer News: Beyond bouquets: Non-traditional Mother’s Day gift ideas that actually resonate
Tue, 05 May 2026 13:07:07 +0000

No offense to florists, but there are more creative gifts to consider

By Mark Huffman of ConsumerAffairs
May 5, 2026
  • Experiences over things:Book a spa day, cooking class, or weekend getaway tailored to her interests.

  • Personalized keepsakes:Custom jewelry, photo books, or handwritten letters that carry emotional value.

  • Subscription surprises:Monthly deliveries like flowers, books, gourmet foods, or wellness boxes.


As Mothers Day approaches, bouquets remain a classic gesture to show appreciation to Mom, but many families are rethinking how to celebrate the mothers in their lives with gifts that feel more personal, lasting, and meaningful.

Nothing against flowers, but if you can afford it, consider an additional gift to go with the bouquet. Here are some ideas.

Retail analysts note a growing shift toward experience-based giving. Instead of another vase of roses, many are opting for activities that create memories, whether thats a wine tasting, an art workshop, or even a simple day off from responsibilities. These gifts acknowledge something many mothers say they want most: time, relaxation, and shared moments.

Make it personal

Personalization is another major trend. Customized gifts like engraved jewelry, curated photo albums, or even a letter expressing appreciation are gaining popularity for their emotional impact. Unlike traditional gifts, these items often become keepsakes that mothers cherish for years.

Subscription services are also reshaping the gifting landscape. From monthly book deliveries to specialty coffee or self-care kits, these gifts extend the celebration well beyond a single day.

For those looking to think even further outside the box, some families are embracing acts of service as gifts. Taking over household duties for the week, organizing a long-postponed project, or planning a stress-free family gathering can sometimes mean more than anything purchased in a store.

Put some thought into it

Ultimately, the most appreciated gifts tend to share one common trait: thoughtfulness.

Whether its an experience, a personalized item, or simply time spent together, the best Mothers Day gestures reflect an understanding of what makes each mom feel valued not just on the holiday, but every day.


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Consumer News: FAIR Health expands cost transparency tools with new interactive features
Tue, 05 May 2026 13:07:07 +0000

Now, its easier to compare the cost of the same procedure at different facilities

By Mark Huffman of ConsumerAffairs
May 5, 2026
  • FAIR Health has added interactive sliders to its consumer website, allowing users to view a wider range of healthcare procedure costs.

  • The new feature displays prices from the 20th to 90th percentile, including both provider charges and insurer-negotiated rates.

  • The update aims to make cost data more accessible and easier for consumers to interpret when planning care.


Hospitals dont always make it easy to compare prices for procedures. A mammogram may cost one price at one facility but cost a lot less at a facility six miles away. But how would you know?

FAIR Health has rolled out enhancements to its free consumer website designed to give patients a clearer picture of what medical procedures may cost. The nonprofit said the updates add interactive sliders to its medical, dental, and hospital cost lookup tools, enabling users to see a broader range of prices for specific procedures in their local area.

By adjusting the sliders, consumers can now view typical costs spanning from the 20th to the 90th percentile, offering insight into both lower and higher-end charges providers may bill, as well as insurer-negotiated in-network rates. Average costs are also displayed alongside the range.

A clearer picture

Previously, this percentile-based data was available but less prominently displayed. The new design places the information directly on the main results page, making it easier for users to understand the variability in healthcare pricing, according to FAIR Health.

The enhancements build on FAIR Health Consumer, a longstanding online tool that allows users to estimate healthcare expenses and compare costs by procedure and location. The platform draws on one of the nations largest repositories of healthcare claims data to provide estimates of what providers charge and what insurers typically pay.

Healthcare prices can vary widely depending on provider, location, and insurance arrangements, and FAIR Health said the new interface is intended to better reflect that range. By presenting costs across percentiles, the tool aims to give consumers a more realistic sense of what they might encounter when seeking care.

The organization, an independent nonprofit focused on healthcare cost transparency, said the update is part of its broader mission to help consumers make informed decisions and better plan for medical expenses.


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Consumer News: How to save at Ross Dress for Less (and consistently find the best deals)
Tue, 05 May 2026 01:07:07 +0000

Learn to shop Ross like a pro (and stop wasting time)

By Kyle James of ConsumerAffairs
May 4, 2026
  • Shop early and often: Ross Dress for Less turns over inventory quickly, so weekday mornings, especially Monday and Tuesday, give you the best shot at fresh deals.
  • Dont shop by size alone: The best finds are often misplaced, so check nearby racks and dig past the front.
  • Target high-value sections: Shoes and accessories usually offer the biggest discounts grab them before theyre gone.

Shopping at Ross Dress for Less can either feel like a goldmineor a complete waste of time.

Some people walk out with $200 worth of name-brand gear for $60. Others leave frustrated after digging through messy racks for 45 minutes. The difference isnt luck. Its strategy.

Ross operates very differently than traditional retail. If you understand how their pricing, inventory, and markdown system actually works, you can consistently find deals most shoppers miss.

First: How Ross pricing actually works (this explains a lot)

Ross isnt running sales like a normal store does.

Instead, the store is built on more of an opportunistic buying model. The products you find on their shelves and racks are typically one of the following:

  • Excess inventory from big brands
  • Cancelled orders from department stores
  • Past-season merchandise
  • Overproduction directly from manufacturers

Thats why youll regularly see:

  • Top brands like Nike, Calvin Klein, Michael Kors, etc.
  • Consistent pricing 20%60% below department store pricing

But the key difference is that Ross will rarely, if ever, restock the same item.

They tend to buy small batches, sell them fast, and move on.

Thats why youll notice:

  • Inventory is constantly changing
  • Sizes are very inconsistent
  • Deals disappear quickly

Once you understand that, your entire approach should change.

The #1 mindset shift: Ross is not a storeits a system

Most people lose money at Ross because they:

  • Go in looking for something specific
  • Get frustrated
  • Then impulse-buy something else

Thats backwards. Instead, Ross rewards:

  • Flexibility
  • Patience
  • Repetition

Think of it this way, youre not necessarily shopping for super-specific items at Ross, but instead you win by looking for the best values.

The best days and times to shop Ross

Most people lose money at Ross because they walk in looking for something specific, get frustrated, then often impulse-buy something else.

Instead, you have to be flexible, patient, and learn to time your purchases.

Specifically, the best time to shop is right after new inventory hits the shelves. Ross receives shipments multiple times per week and most stocking happens in the morning.

From having talked to many Ross employees over the years, weekday mornings, particularly early in the week (on a Monday or Tuesday)is the best time to shop.

This is because a lot of restocking happens on Mondays, as stores try to replenish from weekend sales. Many stores also do their new clearance markdowns on Monday and Tuesday when the store is less crowded.

So, if at all possible, hit your local Ross on Monday, a couple hours after opening, through Tuesday, and youll be able to shop fresh inventory (and deals) before they get picked over.

Pro tip: If you leave this article only remembering one thing, it should be shop Ross more often, not for longer. Instead of one long trip, savvy Ross shoppers make quick, frequent visits, and look for new inventory and fresh clearance markdowns.

Aged 55 or older? Gotta shop on a Tuesday

Photo

Not only will you get first dibs on new inventory on a Tuesday, but if youre 55 or older, youll also save an additional 10% off everything you buy.

There's also no sign-up required to get their senior discount. All you need to do is flash your ID at check-out, and Ross will happily give you an extra 10% off.

Where the best deals are hiding inside the store

Ross isnt built for easy shopping. Its built to move inventory fast. Stuff comes in, stuff goes out, and nobodys carefully organizing it in between. That chaos? Thats where the savings live if you know how to work it.

1. The wrong-size racks (this is where the gold is)

People grab a medium, hold it up to look at it, decide its not right for them and often toss it wherever theyre standing. Very rarely does someone walk it back to the right rack.

So now youve got:

  • Smalls hiding in larges
  • Premium brands mixed into random sections
  • Clearance-level deals sitting in plain sight just in the wrong spot

If youre only shopping your exact size rack, youre missing a huge chunk of inventory.

What to do instead:

  • Always scan the rack one size upand one size downfrom your actual size.
  • Check racks right next to your section (especially those endcaps).
  • Look for higher-quality fabrics or brands first, then check for your size.

From shopping at Ross over the years, Ive found that a lot of my best finds felt more like mistakes. Because they are.

Pro tip: Buy now, decide later. Because the good stuff at Ross disappears quickly, when you find a good deal, buy it and decide at home. Ross has a generous 30-day return window which gives you plenty of time to try it on at home when youre not rushed.

2. The back of racks (where patience pays off)

Most Ross shoppers shop like this: Quick glance grab whats in front move on

That means the front of every rack gets picked over fast. Whats left behind or shoved back?

Usually, the better stuff that just didnt catch someones eye in twoseconds.

Youll find:

  • Name brands pushed behind generic items
  • Nicer pieces hidden behind loud or outdated styles
  • Out-of-season gems that people overlooked

If youre willing to actually dig, you instantly have less competition.

Simple rule: Dont trust the first fiveitems on any rack. Thats just what everyone else already rejected or skimmed.

Instead, try this:

  • Slide hangers over and scan everything
  • Look for quality (stitching, fabric, weight) instead of just style
  • Take twoextra minutes per rack

This is the difference between Ross is picked over and Ross is amazing.

3. Shoes and accessories (highest ROI in the whole store)

If you only have 1015 minutes, skip the clothing entirely and go here.

Ross quietly crushes it in:

  • Athletic shoes
  • Brand-name sneakers
  • Handbags and backpacks

Why this section matters more:

Clothing discounts are nice, but shoes and accessories often have the biggest price gaps vs retail.

Youll regularly see:

  • $80$120 sneakers marked down to $30$50
  • Recognizable brands that people specifically search for
  • Items that hold resale value if you know what youre looking at

This is why resellers camp-out in this section.

How to shop it smarter:

  • Check multiple sizes (people try on and ditch boxes everywhere)
  • Look for slight box damage price is the same, product isnt
  • Scan quickly for known brands before digging deeper

Even if you dont resell, this is where youll feel the biggest wow, thats cheap moments.

Pro tip: Learn your stores patterns by talking to employees. Every Ross location is slightly different. So, by starting up a friendly conversation, youll learn your stores exact restock schedule, clearance markdowndays, and the best days to shop.


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