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Amazon highlights hundreds of recent price drops and calls WSJs examples misleading or erroneous

By James R. Hood of ConsumerAffairs
July 28, 2025

  • Amazon says WSJ relied on flawed, cherry-picked data to claim rising prices on basics.

  • Independent research shows Amazon offers lowest prices on essentials for eight years running, company says.

  • Amazon highlights hundreds of recent price drops and calls WSJs examples misleading or erroneous.


Photo

Amazon is pushing back hard against a recent Wall Street Journal investigation that claimed the retailer has raised prices on everyday essentials since tariffs were increased. In a detailed rebuttal, Amazon called the WSJs methodology fundamentally flawed and said the report paints a misleading picture of its pricing practices.

The Journal's July 20 articlebased on a study of roughly 2,500 low-priced itemsconcluded that Amazon had increased prices by an average of 5.2% between January 20 and July 1. But Amazon says that dataset represents just 0.04% of the 6 million essential items it offers and criticizes the WSJ for cherry-picking the items and only examining prices on two isolated dates rather than over time.

Selecting two specific dates versus evaluating over a period of time is a methodology that any credible researcher would recognize would yield inaccurate findings, Amazon said in a published statement. The company claims that over 92% of the items analyzed actually saw no price change or a decrease when looking at monthly averages.

Amazon also disputes the accuracy of the price changes highlighted by the Journal. It says the newspaper made numerous errors, including misidentifying temporary promotional pricing as regular pricing and comparing Amazons in-stock items with out-of-stock items at competitors. Among the products where Amazon says the WSJ erred: PetArmor ear rinse, Zarbees cough syrup, and Seventh Generation cleaning wipes.

Independent researcher cited

To bolster its case, Amazon pointed to an eight-year track record from Profitero, an independent research firm, which found that Amazon consistently offers the lowest prices among 22 major U.S. retailers for everyday essentials. The company also published a list of 100 items (below) it says have seen price reductions this yearsome by as much as 38%.

"Perhaps most telling," Amazon added, "is that the WSJs cherry-picked list failed to explain that Amazon consistently meets or beats competitor pricing across their own sample."

Amazons rebuttal also draws attention to similar price hikes among rival retailerssome reportedly as high as 400%on the very same items and dates the Journal used in its analysis. It notes that even the WSJ's lead example, a can of Campbells New England Clam Chowder, was priced identically on Amazon and the lowest national competitor on July 1.

While Amazon acknowledged that prices fluctuate regularly in retail, it emphasized that it remains committed to offering everyday low prices and meeting or beating its rivals. The company concluded by stating that the WSJs findings could not be left unchecked, given the flawed data and misleading inferences drawn from it.

"Less than 0.04%"

The WSJ built their narrative on approximately 2,500 everyday essentials productsless than 0.04% of Amazon's 6 million everyday essentials, the online retailer charged. It summarized its response this way:
What they hid: the vast majority of these cherry-picked items had either no price change or a price decrease during their selected timeframe, and over 92% were the same price or lower when looking at average prices in January and June. Amazon has already lowered prices on many thousands of products this year across our full selection. Even within the WSJ's cherry-picked dataset, we've lowered prices on hundreds of products between January 20 and July 1below are just 100 examples. Many of the highlighted examples in the WSJ story contained significant factual errors, from incorrect starting prices to basic math mistakes. The reality remains: Amazon consistently beats or meets the lowest competitive prices among major retailers, maintaining our unwavering commitment to customer value.

Amazon's 100 examples

1. iDesign Everett Wide Metal Hanging Shower Caddy, $22.76 to $14.07, 38% decrease
2. Cricut Joy Gel Point Pens 1.0 (3), $7.97 to $5.00, 37% decrease
3. TUKOL Cough Medicine for Adults Multi-Symptom Cough Syrup (4 fl. oz), $7.50 to $4.99, 33% decrease
4. PopSockets PopGrip for MagSafe, Magnetic Phone Grip & Stand, $29.97 to $19.99, 33% decrease
5. Learning Resources Classroom Thermometer, $11.19 to $7.99, 29% decrease
6. Six Star Whey Protein Powder Plus Muscle Building & Recovery Formula with Whey Isolate Powder Post-Workout Supplement, $21.99 to $15.83, 28% decrease
7. Kaytee Wild Bird Basic Seed (10 lb), $16.47 to $11.88, 28% decrease
8. KitchenAid Universal Plastic Batter Bowl, 8-Cup, $17.99 to $12.99, 28% decrease
9. Miracle Whip Light Dressing (30 oz), $5.49 to $3.97, 28% decrease
10. Energizer A23 Batteries, A23 Battery Alkaline, 2 Count, $3.99 to $2.89, 28% decrease
11. hand2mind Social Emotional Task Cards, $19.99 to $14.49, 28% decrease
12. hand2mind Alphabet Picture Mnemonic Cards, ABC Flashcards for Kids, $12.28 to $8.99, 27% decrease
13. Starry Lemon Lime Soda Pop (12 fl. oz) pack of 12, $7.28 to $5.47, 25% decrease
14. SKL Home Fall Harvest Gnome Hand Towel 2pc Set, $19.30 to $14.59, 24% decrease
15. Delta Children CoComelon Cozee Buddy Kids Chair, $32.99 to $24.99, 24% decrease
16. Gatorade Thirst Quencher, Orange (20 fl. oz) pack of 8, $7.88 to $5.99, 24% decrease
17. hand2mind Luna The Calming Kitty, Breathing Light, $16.69 to $12.79, 23% decrease
18. LaCroix Sparkling Water, Strawberry Peach, (12 fl. oz) pack of 8, $4.99 to $3.83, 23% decrease
19. BIC Soleil Escape Scented Women's Disposable Razors 4 Blades 10 Count, $14.89 to $11.49, 23% decrease
20. Dritz 24" Hip Pattern Drafting Ruler, $16.49 to $12.79, 22% decrease
21. Mind Reader Single Serve Coffee Pod Drawer Countertop Organizer, $19.99 to $15.60, 22% decrease
22. BODYARMOR LYTE Sports Drink Low-Calorie Sports Beverage (16 fl. oz), $1.27 to $1.00, 21% decrease
23. Mind Reader Vertical File Storage, Desktop Organizer, $19.99 to $15.79, 21% decrease
24. Crosley Mini Retro 80's Portable Bluetooth Speaker, $23.95 to $18.95, 21% decrease
25. Simplify Holiday Light Organizer Holds 500 Lights Christmas Storage Box, $12.92 to $10.30, 20% decrease
26. Dulcolax Kids Saline Laxative Soft Chews Laxatives 1200 mg 15 Count, $7.49 to $5.98, 20% decrease
27. her own Boost, Helps Boost Energy Green Tea Leaf Extract, 60 Capsules, $14.99 to $11.99, 20% decrease
28. SoCozy Boo! Lice Scaring Shampoo For Kids Hair Effective Lice Treatment (10.5 fl. oz), $11.19 to $8.99, 20% decrease
29. Baby Dove Bubble Bath Melanin-Rich Skin Nourishment (16 oz), $9.90 to $7.99, 19% decrease
30. Roundup Dual Action 365 Weed & Grass Killer Plus 12 Month Preventer (1 gal), $45.42 to $36.75, 19% decrease
31. Mucinex Fast-Max Liquid Gels for Day/Night Cold and Flu 24 Count, $18.47 to $14.97, 19% decrease
32. SKL Home Gilded Pineapple Hand Towel Set, $18.86 to $15.29, 19% decrease
33. SABRE 2-in-1 Personal Alarm with LED Light Personal Safety Siren, $11.47 to $9.40, 18% decrease
34. Raid Ant & Roach Killer Spray for Listed Bugs (17.5 oz), $5.64 to $4.63, 18% decrease
35. Secret Antiperspirant and Deodorant for Women (2.7 oz) Pack of 2, $6.97 to $5.74, 18% decrease
36. KitchenAid Gourmet Cookie Dough Scoop, $13.94 to $11.49, 18% decrease
37. SKL Home Yellowstone Sundance 100% Cotton Premium 2-Piece Hand Towel, $11.99 to $9.89, 18% decrease
38. Exclusive Home Curtains Finesse Branch Print Grommet Top Curtain Panel Pair, $29.15 to $24.1, 17% decrease
39. Woods Outdoor Extension Power Block Durable Cord 8-Foot, $7.79 to $6.47, 17% decrease
40. Pledge Moisturizing Wood Oil Furniture Reviving Spray (9.7 oz), $5.38 to $4.49, 17% decrease
41. mio Orange Tangerine Flavored with Other Natural Flavor Liquid Water Enhancer (3.24 fl. oz), $5.94 to $4.99, 16% decrease
42. Mucinex Fast-Max & NightShift Combo Pack Max Strength Cough & Cold Medicine (6 fl. oz), $19.97 to $16.95, 15% decrease
43. Gallery Solutions - 8"x10" Flat Grey Wall Frame, $15.99 to $13.59, 15% decrease
44. Gatorade Kids' Rookie Metal Water Bottle (12oz) Stainless Steel Bottle, $19.98 to $16.99, 15% decrease
45. iDesign Polyester Constellation Shower Curtain, $16.93 to $14.40, 15% decrease
46. hand2mind Morphology Wall Card Set, $14.79 to $12.59, 15% decrease
47. SKL Home Holidays 6-Piece Hand Towel Set Assorted 6 Count, $22.99 to $19.59, 15% decrease
48. hand2mind FingerFocus Highlighter to Go Guided Reading Strips, $10.19 to $8.69, 15% decrease
49. L'Oreal Paris Elvive Total Repair 5 Repairing Shampoo (28 fl. oz), $8.97 to $7.68, 14% decrease
50. iDesign Polyester Floral Print Shower Curtain, $16.78 to $14.40, 14% decrease
51. Household Essentials Over-The-Door Ironing Board Holder, $12.99 to $11.19, 14% decrease
52. Bumble Bee Jalapeno Seasoned Tuna (2.5 oz) $1.16 to $1.00, 14% decrease
53. Fit & Fresh Charlotte Adult Insulated Lunch Bag, $16.99 to $14.69, 14% decrease
54. Milk-Bone MaroSnacks Dog Treats Peanut Butter (40 oz), $11.48 to $9.96, 13% decrease
55. Purina Tidy Cats Tidy Care Alert Cat Health Monitoring Cat Litter (8 lb), $22.04 to $19.19, 13% decrease
56. bubly Sparkling Water Grapefruit (12 fl. oz) pack of 8, $4.18 to $3.65, 13% decrease
57. Gatorade Glacier Cherry (12 fl. oz), pack of 12, $7.98 to $6.98, 13% decrease
58. Gatorade Thirst Quencher Orange (12 fl. oz) pack of 12, $7.98 to $6.98, 13% decrease
59. Keebler Fudge Cookies (8.5oz), $3.38 to $2.98, 11.83% decrease
60. Mommy's Bliss Constipation Ease + Prebiotics (4 fl oz), $11.77 to$10.43, 11% decrease
61. Logitech K120 Wired Keyboard for Windows, $12.34 to $10.95, 11% decrease
62. Natrol Fast Dissolve Melatonin 10 mg 60 Strawberry-Flavored Tablets, $8.96 to $7.97, 11% decrease
63. Mucinex FastMax DM Max Strength Cough Relief Liquid (6 fl. oz), $13.97 to $12.49, 11% decrease
64. Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey (3 lb), $10.18 to $9.12, 10% decrease
65. Tweezerman Disney's Mickey Mouse & Minnie Mouse Ear-esistible Nail Files pack of 3, $7.12 to $6.40, 10% decrease
66. Jose Cuervo Classic Lime Light Margarita Mix (59.2 fl. oz), $8.74 to $7.86, 10% decrease
67. Dot's Pretzels Cinnamon Sugar Seasoned Pretzel Twist Snack (16 oz), $6.48 to $5.83, 10% decrease
68. Dot's Pretzels Honey Mustard Seasoned Pretzel Twist Snack (16 oz), $6.48 to $5.83, 10% decrease
69. Wrangler Throw Blanket Soft Plush Fleece Bedding, $14.50 to $13.05, 10% decrease
70. Glade Automatic Spray Refill Air Freshener (6.2 oz), $6.98 to $6.29, 10% decrease
71. Kraft NotCo Original Flavor Plant Based Mac & Cheese (6 oz), $2.74 to $2.47, 10% decrease
72. I AND LOVE AND YOU Cat Food Variety (3 oz) 12 pack, $14.29 to $12.89, 10% decrease
73. Whitmor Upright Christmas Tree Bag Extra-Large, $21.99 to $19.84, 10% decrease
74. Goldfish Crisps Salt & Vinegar Flavored Baked Chip Cracker Snacks (6.25 oz), $3.52 to $3.19, 9% decrease
75. her own Cleanse Gentle Detox, Prebiotic/Probiotic Blend Cleansing Herbal Blend 60 Capsules, $13.21 to $11.99, 9% decrease
76. Gillette Venus Intimate Grooming Razors for Women 6 Razor Blade Refills, $21.99 to $19.97, 9% decrease
77. Cetaphil Body Wash Fragrance Free (20 oz), $8.79 to $7.99, 9% decrease
78. BARILLA Protein Plus Penne Pasta (14.5 oz), $2.50 to $2.28, 9% decrease
79. Ro-Tel Diced Tomatoes with Lime and Cilantro (10 oz), $1.33 to $1.22, 8% decrease
80. EXPO Low Odor Dry Erase Markers Chisel Tip Black 4 Count, $4.87 to $4.47, 8% decrease
81. PUR PLUS Lead Reducing Water Pitcher and Dispenser Replacement Filter, $10.99 to $10.15, 8% decrease
82. Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant (5 oz) pack of 6, $20.99 to $19.47, 7% decrease
83. Hamburger Helper Deluxe Beef Stroganoff (5.5 oz), $1.79 to $1.68, 6% decrease
84. Simple Mills Almond Flour Crunchy Cookies Chocolate Chip (5.5 oz), $4.93 to $4.65, 6% decrease
85. Household Essentials Cotton Canvas Blanket Storage Bags, $24.54 to $23.39, 5% decrease
86. Garden of Life Dr. Formulated Kids' 10 Billion Probiotic Stick Pack 30 Count, $20.99 to $20.08, 4% decrease
87. Apple AirTag, $23.99 to $22.99, 4% decrease
88. OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Vanilla (1.32 lb), $24.97 to $23.99, 4% decrease
89. Aveeno Skin Relief Fragrance Free Body Wash Triple Oat Formula Gentle Daily Cleanser (33 fl oz), $13.48 to $12.97, 4% decrease
90. Old Spice Whole Body Deodorant Stick for Men Aluminum Free 24/7 Odor Protection (3 oz), $12.97 to $12.49, 4% decrease
91. Blue Buffalo Delectables Natural Wet Dog Food Toppers Tasty Chicken Cuts in Gravy (3 oz) 24 Pouches, $42.96 to $41.44, 4% decrease
92. Blue Bottle Whole Bean Organic Coffee Espresso, Dark Roast (12 oz), $14.48 to $13.99, 3% decrease
93. Zarbee's Kids Sleep Supplement Liquid with 1mg Melatonin (1 fl oz), $8.98 to $8.68, 3% decrease
94. Poolmaster Essential Collection Heavy-Duty Backwash Hose, $23.50 to $22.99, 2% decrease
95. BARKER CREEK Designer Computer Paper 100 Sheet Set Tie-Dye Decorative Paper Stationery (100 sheets), $11.19 to $10.99, 2% decrease
96. Refresh Optive MEGA-3 Lubricant Eye Drops (0.01 fl. oz) 30 Single-Use Containers, $18.26 to $17.97, 2% decrease
97. Rust-Oleum Specialty Fluorescent Spray Paint (11 oz), $6.98 to $6.89, 1% decrease
98. Lime-A-Way Cleaner (22 fl. oz), $4.28 to $4.24, 1% decrease
99. Wahl USA Odor Control Shampoo for Dogs & Pets (24 oz), $8.97 to $8.90, 1% decrease
100. Rust-Oleum Stops Rust Custom Spray 5-in-1 Spray Paint (12 oz), $6.98 to $6.94, 1% decrease



Posted: 2025-07-28 14:21:03

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More News From This Category
Consumer News: Home Depot vs. Lowe’s military discount: Which one actually saves you more?
Tue, 31 Mar 2026 22:07:06 +0000

The 10% discount that isnt completely equal

By Kyle James of ConsumerAffairs
March 31, 2026
  • Both stores offer 10% off, but Home Depot caps savings at $400/year while Lowes has no cap, making it far more valuable for bigger projects.

  • Lowes is easier to use in-store (just your phone number), while Home Depot requires app setup and a QR code, adding friction at checkout.

  • Bottom line: use Home Depot for small purchases early in the year, then switch to Lowes for ongoing spending to maximize total savings.


At first glance, The Home Depot and Lowes military discount appear very similara flat 10% off your purchase.

But once you start looking a little closer, you notice they have different spending limits and one is much easier to use when shopping in-store.

With that said, lets dive into each stores discount and how they work, along with a handy side-be-side breakdown. Plus, I'llcover some clever strategies to get the maximum value out of each.

How the Home Depot military discount works

The Home Depot military discount offers:

  • 10% off eligible purchases
  • Available year-round
  • For active duty, veterans, and spouses
  • Good both online and in-store

On paper, it sounds fairly straightforward. In practice, there are a few key limitations that matter to shoppers.

Specifically, the fine print that impacts your savings the most is a $400 discount annual cap.

Once youve saved $400 in a calendar year, the discount shuts off until the following year. That means if you spend roughly $4,000 annually, youve maxed it out.

App-based redemption system

You need to verify your military status (this is done via SheerID) and generate a QR code in the Home Depot app for in-store purchases.

Category exclusions

Many high-dollar categories, such as appliances, building materials, lumber, and installation services are excluded. These are often the exact items where shoppers expect the biggest savings.

What this means in real life

Home Depots discount works best for:

  • Smaller, everyday purchases
  • Occasional DIY projects
  • Shoppers who wont hit the annual cap

If youre doing a major remodel, or making repeated trips, the $400 cap comes into play fairly quickly.

Pro tip: Be sure to set-up your Home Depot military discount online before you shop. This is important, as it will slow things down if youre not set-up ahead of time. Do NOT ask to do it at the register, as theyll simply point you to their app to get your military status verified.

How the Lowes military discount works

Similar to Home Depot, Lowes also offers:

  • 10% off eligible purchases
  • Available every day
  • For active duty, veterans, and spouses
  • Can also be used online and in-store

Also, its worth noting that Lowes uses ID.me, not SheerID, to confirm your military status.

Category exclusions

Similar to Home Depot, several high-dollar categories like appliances, dimensional lumber, electrical supplies, and installation services are excluded.

The key advantages:

  • No annual savings cap:This is the biggest differentiator. Whether you spend $500 or $15,000, the 10% continues to apply.
  • Simple redemption process:Once verified, you can apply the discount using your MyLowes account or phone number. No QR codes or extra steps are required at checkout.
  • Seamless online and in-store use:The discount integrates cleanly whether youre shopping in-store or online. This makes it much easier to plan purchases and compare prices.
  • Fewer friction points:While exclusions still exist, the process tends to feel more consistent and predictable for repeat shoppers.

What this means in real life:

Lowes is better suited for:

  • Larger home improvement projects.
  • Frequent shoppers and contractors.
  • Anyone planning to spend beyond a few thousand dollars annually.

Pro tip: Be sure to stack your Lowes military discount with their seasonal sales for maximum savings. In particular, your best bet is to stack your savings during these events:

  • Spring home improvement season
  • Memorial Day and Fourth of July sales
  • Black Friday and holiday sales

Side-by-side comparison (what actually matters)

Military discount value:

  • Both offer 10% off eligible items
  • Result: Tie

Annual savings potential:

  • Home Depot: Capped at $400
  • Lowes: No cap
  • Advantage: Lowes

Ease of use:

  • Home Depot: Requires app and QR code
  • Lowes: Tied to account or phone number
  • Advantage: Lowes

Flexibility for large purchases:

  • Home Depot: Limited due to cap and exclusions
  • Lowes: Continues to apply as spending increases
  • Advantage: Lowes

In-store vs. online:

  • Home Depot: Works, but requires extra steps
  • Lowes: More seamless experience
  • Advantage: Lowes

The real winner

Lowes comes out ahead for most shoppers, especially anyone spending meaningful money on home improvement or DIY projects.

The unlimited nature of the Lowes discount changes the math significantly.

As your spending increases at both home improvement stores, that gap obviously widens quickly. Over the course of a full home renovation, for instance, the difference can easily reach several hundred dollars.

How to use both stores strategically

The best approach is not choosing Lowes over Home Depot every time, but instead use each discount where it makes the most sense.

Strategy 1: Max out the Home Depot discount early.

Use Home Depot for:

  • Smaller purchases early in the year.
  • Items you already plan to buy there.

Once you hit the $400 cap, theres no additional benefit to continuing to use the discount.

Strategy 2: Shift to Lowes for ongoing spending.

After hitting the $400 Home Depot cap:

  • Move all remaining purchases to Lowes.
  • Continue collecting the full 10% savings without limits.

This is where the long-term value really adds up.

Strategy 3: Compare exclusions before buying.

Obviously not all items qualify at both stores. So before making a large purchase:

  • Add the item to your cart at both retailers.
  • Check whether the discount applies.

In some cases, one store will honor the discount while the other will not.


Read More ...


Consumer News: Sam’s Club’s shared its Easter dinner deal
Tue, 31 Mar 2026 19:07:07 +0000

From spiral ham to ready-made sides, heres how the warehouse giant is simplifying Easter hosting in 2026

By Kristen Dalli of ConsumerAffairs
March 31, 2026
  • A ready-to-serve Easter meal from Sam's Club is designed to cut down prep time and stress.

  • The spread includes classic mains, sides, and desserts that can feed a crowd.

  • Convenience and value are the big selling points but shoppers should plan ahead.


If youre hosting Easter this year but not exactly thrilled about spending the entire day in the kitchen, Sam's Club has a solution.

The retailer is leaning hard into convenience for 2026 with a holiday meal offering thats designed to take the pressure off planning, prepping, and cooking without sacrificing that traditional Easter spread.

The idea is simple: let shoppers pick up most (or all) of their holiday meals in one stop, with minimal prep required at home. Its part of a broader push toward stress-free entertaining, with options that work whether youre hosting a big family gathering or keeping things low-key.

Whats included in the Easter meal

At the center of the offering is a lineup of classic Easter staples. And if youre hosting a group of 15, the total comes out to about $9 per person.

Shoppers can choose from mains like spiral-cut ham or lamb, along with a variety of ready-made sides and desserts. Think mac and cheese, potatoes, rolls, and bakery items like cakes or cookies all designed to complement the main dish.

Heres a look at some of the options:

  • Members Mark All Butter Cocktail Croissants, 20-count: $5.46

  • Members Mark Macaroni and Cheese: $8.10 ($3.24/lb.)

  • Members Mark Yukon Gold Mashed Potatoes, 32 oz., two-count: $7.98

  • Members Mark Australian Boneless Leg of Lamb: $37.32 ($6.48/lb.)

  • Members Mark Boneless Spiral-Sliced Fully-Cooked Double-Glazed Uncured Ham: $22.57 ($2.97/lb.)

  • Members Mark 10 Coconut Dessert Cake: $17.97

  • Members Mark Cherry Pistachio Crunch Salad: $12.89 ($7.16/lb.)

  • Asparagus: $6.52 ($3.52/lb.)

  • Members Mark Seasoned Green Beans with Almonds: $7.67 ($4.26/lb.)

Many of the items come pre-cooked or require minimal heating, which means less hands-on time and fewer dishes to juggle. The retailer also highlights flexible options, including brunch-style foods and grazing boards, so you can mix and match depending on your plans.

Another big perk: the meals are built to serve groups. Like most warehouse offerings, portions are generous, making it easier to feed a crowd without constantly refilling the table.

What shoppers should know before buying

While the convenience factor is a major win, there are a few things to keep in mind.

First, if you dont have a membership to shop at Sams Club, you could get hit with an extra fee. Timing also matters, as stores are closed on Easter Sunday, so everything needs to be picked up ahead of time.

Its also worth thinking about customization. While these meal components cover the basics, you may still want to add a personal touch, whether thats a homemade side dish or a family-favorite dessert.


Read More ...


Consumer News: The rise of voice cloning — and how to protect yourself
Tue, 31 Mar 2026 19:07:07 +0000

An audio expert shares the red flags to watch for and simple ways to stay one step ahead of AI-powered fraud

By Kristen Dalli of ConsumerAffairs
March 31, 2026

  • Voice cloning are on the rise, with scammers using just seconds of audio to mimic people you know and create convincing, high-pressure calls.

  • Key warning signs include flat or unusual emotional tone, odd pauses or phrasing, and urgent requests often coming from unknown numbers.

  • You can protect yourself by slowing down, verifying the caller through trusted contact methods, and using tools like family codewords to confirm identities.


If you got a call from a loved one asking for help, youd probably trust it without a second thought. Thats exactly what scammers are counting on.

A growing wave of voice cloning is using artificial intelligence to mimic real people sometimes with just a few seconds of audio pulled from social media to create eerily convincing calls.

ConsumerAffairs spoke with security expert James Grifo, Owner and CEO of Audiovisual Nation, to break down the biggest warning signs, how to avoid falling victim to these , and practical steps you and your family can take to stay safe in an era where hearing a familiar voice isnt always enough to trust it.

Know the warning signs

Grifo shared the biggest red flags that consumers should look for when it comes to voice cloning :

  • Small inconsistencies that you dont expect from a real person. One inconsistency is easy to overlook, but be wary when they add up.

  • Emotional tone. The voice can come across as slightly flat or off, even if what they are saying sounds convincing. In an emergency, people sound less controlled, so you might hear strain, tone variation, or even panic in their voice. AI still struggles to replicate that fully.

  • The way the person speaks. You might notice odd pauses, unusual pacing, or phrasing that doesnt sound like the person you know. Speech patterns are incredibly personal, making it easy to notice when they are off.

  • A sense of urgency. These calls almost always come with urgency and pressure to act quickly, typically from an unknown number. That combination is a red flag.

Dont be fooled by realistic voice clones

AI has made it all too easy for scammers to sound like people you know and trust. Grifo says not getting fooled by this is the key.

Cloned voices are surprisingly realistic, but only at surface level, he said. Scammers only need a few seconds of audio to recreate tone, accent, and cadence well enough to sound familiar.

Context is what makes these calls convincing. If you get a call that sounds like your child in distress and asking for help, your brain fills in the gaps. You arent analyzing audio quality in that moment because its emotionally charged.

You can stop the scam

If you suspect that someone youre on the phone with is scamming you, what should you do? Grifo says that the power lies in your hands.

If you suspect a scam, pause and break the momentum of the call, Grifo said. These rely on urgency. As soon as you slow things down, you take away their advantage.

Here are his best tips for stopping the scam:

  • Hang up and contact the person directly on their usual number. Dont rely on the call you just received, even if it sounds convincing. If you cant reach the person, check with someone else who can confirm where they are, like a partner or workplace.

  • Avoid sending money or sharing any personal information until youve verified the situation.

  • If something feels off, trust that instinct. Its better to double-check and be wrong than to act quickly and regret it.

Protecting yourself from scammers

While it may seem like these are unavoidable, there are some steps to protect yourself and your family.

Protection starts with putting checks in place before anything happens, Grifo said. He also offered some advice for consumers to steer clear of these :

  • Establish a codeword. A verbal codeword with close family is a strong first step. You can ask for it straight away in suspicious circumstances, and a scammer wont be able to provide it.

  • Build the habit of verifying before doing. Dont act on a single call, especially if it involves money or urgency. Hang up and contact the person directly using a number you trust.

  • Ask questions that only that person would know. Also,take a moment to think about whether the scenario makes sense. It all helps to pressure-test the scenario.

Scammers rely on timing and emotion, " Grifo said. The voice technology is only part of it. They are putting you in a situation where you feel you have to act immediately. But if you pause and verify, you can stop a scam in its tracks.


Read More ...


Consumer News: The truth behind food labels that look healthy (but often aren’t)
Tue, 31 Mar 2026 19:07:06 +0000

Why all natural means almost nothing

By Kyle James of ConsumerAffairs
March 31, 2026
  • Buzzwords like natural, fat-free, and high protein can make junk food seem healthier than it really is.

  • Claims like no high-fructose corn syrup and healthy-looking images are often just smart marketing tricks.

  • Flip the package over, check the ingredients, and compare similar products before you buy.


Food companies dont lie, but they definitely dont tell you the whole story. Instead, according to the Huffington Post, they rely on a health halo to get their messaging across.

In other words, they use a few carefully chosen words or images that make you assume a product is better for you than it really is.

If you dont know what to look for, its easy to overpay for food thats basically dressed-up junk.

The biggest label tricks to watch for

  • All natural doesnt mean healthy:According to a food scientist that the HuffPo interviewed, this is one of the most misleading labels out there. Natural typically just means no artificial flavors or colors were added. The word by itself says nothing about the amount of sugar, sodium, or calories in a product.
  • Fat-free or sugar-free isnt a free pass:When brands remove fat, they often add sugar, starches, or chemicals to keep the taste. When they remove sugar, they may add artificial sweeteners. So, keep in mind that youre not necessarily getting a healthier product, just a reformulated one.
  • No high-fructose corn syrup is a distraction:This sounds like a product you might grab if youre trying to reduce your sugar intake. But in actuality, companies often swap in cane sugar, rice syrup, or other sweeteners that have close to the same effect on your body. The real number to care about is total sugar, not the type.
  • Multigrain sounds healthy, but often isnt:It simply means more than one type of grain was used. Those grains can still be refined (stripped of nutrients). If you want actual benefits, look for 100% whole grain or check fiber content.
  • High protein can hide a lot of junk:Protein is trendy, so brands slap it on everything. But many high protein snacks also come loaded with sugar and calories. A protein bar with 20g of sugar is still basically candy with a gym label.
  • Healthy-looking images are doing the heavy lifting:Pictures of fruit, leaves, farms, or athletes are designed to trigger a this is good for me reaction. That apple on the box doesnt mean whats inside is anything like an apple.

What smart shoppers should actually do

  • Flip the package over first, not last:Ignore the flashy words and pictures on the front of the package. Instead, go straight to the nutrition label and ingredients list, as thats where the truth hides.
  • Check sugar and sodium immediately:These are the fastest ways to spot a fake healthy food. If sugar is high (especially near the top of ingredients), its a red flag.
  • Look at ingredient order:Ingredients are listed by weight. If sugar (or a variation of it) is in the top threeingredients, that could be a problem.
  • Compare similar products side by side:This is one of the easiest wins. Two healthy granola or protein bars can have wildly different nutrition labels.

If a product is working really hard to convince you its healthy it probably isnt. The foods that are actually good for you usually dont need flashy labels to prove it.


Read More ...


Consumer News: Here are the red flags that scream ‘tech support scam’
Tue, 31 Mar 2026 16:07:07 +0000

Dont let fear override common sense

By Mark Huffman of ConsumerAffairs
March 31, 2026
  • Tech support cost victims billions each year and often target the most vulnerable users.

  • Scammers use fear and urgency to trick people into giving access to their devices or financial information.

  • Knowing the warning signs can stop a scam before any damage is done.


As the internet became mainstream in the 1990s, scammers learned that fake tech support schemes were a powerful tool in their arsenal. In the following decades, tech support have evolved into one of the most pervasive forms of online fraud.

What began as crude pop-up warnings has turned into sophisticated operations involving call centers, remote access tools, and convincing impersonation tactics. These dont just cause financial loss they can lead to identity theft, compromised devices, and long-term security risks.

At their core, tech support exploit a simple idea: most people rely on technology but dont fully understand how it works. Scammers step into that gap, pretending to be trusted experts from well-known companies like Microsoft, Apple, or antivirus providers.

Why these are so dangerous

The danger of tech support goes beyond a one-time payment. Once a scammer gains your trust or worse, access to your device the consequences can multiply quickly.

First, theres financial loss. Victims are often pressured into paying hundreds or even thousands of dollars for fake repairs or unnecessary software.

Second, theres data exposure. If you allow remote access, scammers can view files, copy sensitive information, install malware, or capture passwords.

Third, theres an ongoing vulnerability. Some scammers install backdoors or convince victims to sign up for recurring support services, keeping the door open for future exploitation.

Finally, these often rely on psychological manipulation. Victims may feel embarrassed afterward, which can delay reporting and allow scammers to continue targeting others.

How tech support work

Most tech support follow a familiar pattern:

  • A pop-up warning appears claiming your computer is infected or compromised.

  • You receive an unsolicited call or email from someone claiming to be technical support.

  • The scammer urges immediate action, often using alarming language.

  • Youre asked to grant remote access or download software.

  • Payment is demanded to fix the issue.

The entire process is designed to create panic and push you into acting without thinking. Fortunately, these schemes all reveal themselves if you know what to look for. Recognizing the warning signs is the best defense. Here are the most common red flags:

Red Flags to Watch For

  1. Unsolicited contact: Legitimate tech companies do not call, email, or text you out of the blue to report problems with your device
  2. Urgent or threatening language: Phrases like Your computer is infected, Your data is at risk, or Act immediately are meant to create panic.
  3. Requests for remote access:No reputable company will ask for remote access unless you initiated support through official channels
  4. Payment demands: Scammers often request payment via gift cards, wire transfers, cryptocurrency, or unusual methods. These are nearly impossible to trace or reverse.
  5. Suspicious pop-ups: Fake alerts may lock your screen or play loud warnings. Real system alerts dont include phone numbers to call.
  6. Impersonation of well-known brands: Scammers frequently claim to represent companies like Microsoft or Apple but these companies dont operate this way.
  7. Poor grammar or odd behavior: While are getting more polished, inconsistencies in communication can still be a clue.

How to Protect Yourself

Avoiding tech support comes down to a few simple habits:

  • Dont engage with unsolicited messages or calls.

  • Never give control of your device to someone you didnt contact.

  • Verify support through official company websites.

  • Use security software and keep your system updated.

  • When in doubt, shut it down close the browser or restart your device.

If you think youve encountered a scam, disconnect from the internet immediately and run a trusted security scan. If youve already paid or shared information, contact your bank and report the incident as soon as possible.

Tech support succeed because they prey on fear and trust. The more convincing they become, the more important awareness is. By understanding how these work and recognizing their warning signs, you can avoid becoming a victim and help others do the same.


Read More ...


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