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How to still win Christmas on a budget this year

By Kyle James of ConsumerAffairs
December 2, 2025
  • New tariffs on imported toys are pushing prices up, thinning inventory, and making big-name brands harder to find

  • Shoppers will see fewer familiar brands, sneaky shrinkflation in the box, and higher prices on in-demand hot toys

  • Parents can push back by shopping early, checking whats actually in the box, choosing non-tariff or secondhand options, and stacking every discount on tariff-heavy toys


Parents heading into the toy aisle this year may that notice something is off, even if they cant quite put a finger on it. The number of toys on the shelf looks a little thinner and brand-name favorites are harder to find.

And the part that hurts the most is that under $20 toy somehow rings up closer to $30.

A new wave of tariffs on imported goods, especially toys and other kid gifts, is already working its way into prices across the country.

In Edmonds, Washington, the owner of longtime local shop Teris Toybox told KOMO News that her costs are up 30% to 50% this year. Everything has just skyrocketed, she said, adding that shes had to order less and raise price tags to stay afloat.

According to the National Retail Federation (NRF), U.S. holiday spending is on track to top $1 trillion for the first time this year, with average shoppers planning to shell out around $890 each. But a growing share of that money is going to higher prices and not more toys for the kids and tariffs is one of the main factors at play.

What this looks like in the toy aisle

For the average shopper not paying attention to the complexities of the current tariff situation, heres what you should expect this year:

  • Thinner inventory. Retailers in multiple states say theyve cut back orders or delayed re-stocking certain toy lines because theyre more expensive. This includes Barbie, Tonka, Care Bears, Hot Wheels, and Hasbro hot toys.
  • Fewer familiar brands. When tariffs make a favorite brand more expensive, some stores are forced to swap in cheaper, lesser-known brands from other countries. So instead of Lego sets from Denmark, or German Playmobil playsets, you might find knock-offs from countries not as affected by tariffs.
  • Quiet shrinkflation. Instead of hiking the sticker price on a big play set, some manufacturers will just cut whats inside the box. Expect things like fewer cars in a race set, fewer outfits in a fashion doll pack, or fewer accessories in a kitchen or workbench toy. All done while keeping the price the same.
  • Higher ceiling on hot toys. For in-demand hot toys (and brands) that people will buy regardless of price, retailers have more room to raise prices without losing sales.

Meanwhile, overall holiday spending is still expected to be strong. Forecasters expects retail sales in November and December to grow about 3.7% to 4.2% over last year.

So, the takeaway is that parents still want to buy their kids the toys on their wish list, even if it means getting less toy for the money.

What parents can do right now

Unfortunately, you cant personally rewrite tariff policy before Christmas hits. But you can definitely shop more strategically in an effort to get around the tariffs.

Here are a few smart ways to push back:

1. Shop early for must-have imports

If your kid wants a specific branded doll, building set, or electronic toy thats likely made in China, dont wait until the last minute.

Between tariffs and thinner inventory, theres a decent chance it wont get cheaper as we get closer to Christmas morning. It might actually sell out entirely and leave you stuck buying it on eBay for 4x the retail price.

Pro tip: When youre shopping online, on the product page, scroll to the details or specs section to see where they toy is made. If its from China and the price feels high, open a new tab and search the same type of toy with made in USA added to your search. Youll often find a similar, tariff-safe option, that costs less. Your kid will never notice the brand swap.

2. Compare whats in the box, not just the price

When youre comparing similar toys across stores (or versions from last year vs. this year), be sure to check the following:

  • How many pieces are included.
  • Whether accessories (extra tracks, figures, etc.) are the same.
  • If the value pack really has more, or just a bigger box with more air in it.

Shrinkflation is a lot easier to hide in toy packaging than on a grocery shelf so make sure you know what youre getting.

3. Look for non-tariff alternatives where it doesnt matter to your kid

There are some toy categories where brand isnt super important.

This includes things like puzzles, basic blocks, art supplies, tickets to local attractions, and craft kits.

When buying these, consider the following:

  • Buy toys made in the U.S. and avoid tariffs altogether.
  • Shop local toy shops that feature smaller domestic toy makers.
  • Look for experience-based gifts (museum passes, classes, tickets) that dont depend on imports at all.

I think its a very smart move to save your brand loyalty for the one or two big gifts your child will really notice.

Pro tip: If your kid has a non-negotiable big gift this year, lock that in first at the best price you can find. Then you can build the rest of your list around more tariff-safe stuff (U.S./EU-made toys, puzzles, craft kits, experiences). By doing it this way, youre only paying the tariff tax on one or two things instead of everything under the tree.

4. Use secondhand for big-ticket items

Things like play kitchens, wagons, train tables, and ride-on toys often survive multiple families.

Check local buy/sell Facebook groups, consignment shops, and refurbished marketplaces before you pay full, tariff-inflated prices on this stuff.

5. Stack every discount you can on tariff-heavy toys

If you are buying something that you know is tariff-exposed do the following:

  • Try to combine store coupons with loyalty rewards or cash-back offers.
  • Always compare multiple retailers, including buy-online-pick-up-in-store options.
  • Dont forget to factor in shipping costs as the best base price isnt always the best total price.

Bottom line: higher prices are already baked into mosttoys this holiday, even if the box looks exactly the same as last year. This means its time to change your strategy and save some money in the process.




Posted: 2025-12-02 01:59:17

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Mon, 01 Dec 2025 20:07:08 +0000

How to snag daily deals and stretch your holiday budget all month long

By Kristen Dalli of ConsumerAffairs
December 1, 2025
  • Dollar General is running a 24 Days of Savings promotion from December 124, with a new featured deal every day.

  • Deals include big discounts on holiday dcor, food, everyday essentials, gifts and more often deeply discounted brand-name items.

  • Offers are in-store only; keeping an eye on the retailers app, website, or store signage each week is the best way to catch the daily drops while supplies last.


Dollar General is rolling out its holiday 24 Days of Savings starting December 1.

For 24 days straight through December 24 (Christmas Eve), shoppers can check their local Dollar General store for a new mega deal each day offering deep discounts on holiday dcor, gifts, food, household items and more.

Serving others is at the heart of everything we do, Bryan Wheeler, executive vice president and chief merchandising officer, said in a news release.

Were proud to offer everyday essentials alongside fun finds that help make the season brighter. Dollar General is committed to helping our customers celebrate the season without compromising on value.

The deals

Heres a sampling of some of the one-day deals you might spot:

  • 50% off 6' pre-lit holiday trees, assorted varieties

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  • 2 for $3 Pillsbury Cinnamon Rolls (must buy two, assorted varieties)

  • $1.50 Pepsi or Mountain Dew two-liter, assorted varieties

  • $5 True Living tote, 18 gallon

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  • $1 holiday gift bags and wrapping paper

  • $15 jumbo plush

  • 50% off Roughneck tools

On top of the daily deals, Dollar General will continue to offer over 2,000 items at just $1 for the holiday season.

We recognize the dollar price point is important in helping customers stretch their budget, especially at the end of the month when funds may be limited, Wheeler added. Our $1 finds include great stocking stuffers, gift wrap, ornaments, and more.

Tips for shopping smart this december

Because the deals change every day and are while supplies last, its a good idea to:

  • Check the Dollar General app, website or store signage weekly deal lists are announced ahead of time.

  • Visit early in the day, especially for hot-ticket items like holiday trees, plush toys, or tools they tend to go fast.

  • Combine the daily deal with Dollar Generals ongoing sale items you might score even deeper discounts on other essentials while youre there.


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Consumer News: Auto Safety Recall Derby - Week of Dec. 1
Mon, 01 Dec 2025 20:07:08 +0000

This weeks Auto Safety Recall Derby spans the full range of motorized transportationfrom sport motorcycles to heavy trucks

By News Desk of ConsumerAffairs
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This weeks Auto Safety Recall Derby spans the full range of motorized transportationfrom sport motorcycles to heavy vocational trucks and even volumetric concrete mixershighlighting how varied and persistent safety issues can be across the automotive landscape. The National Highway Traffic Safety Administration (NHTSA) issued new recall notices tied to engine stalls, faulty lighting systems, airbag defects, camera display failures, and equipment separations that could pose a major risk on the road.

Nissan Sentra: Windshield Visibility Defect (25V807)

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Hyundai Recalls: Rear Camera Failures & Airbag Deployment Issues (25V808 & 25V809)

Hyundai issued two major consumer-facing recalls:

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  2. Side curtain airbags may not deploy properlyin several 20252026 Hyundai and Genesis models, including theGV70,Santa Cruz,Santa Fe (gas and hybrid), andTucson. Airbag failures remain one of the highest-severity recall categories due to increased injury risk.

Kawasaki Ninja ZX-6R: Engine Stall Risk (Recall 25V798)

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Truck Recall Cluster: Load Lock Clamp Failures (25V801 & 25V802)

Two separate manufacturersMack Trucks and Volvo Trucks North Americaissued nearly identical recalls involving load lock clamp failures.

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  • Volvos affects 20242026 VNL (4) models.

Load lock clamps are essential for securing cargo or internal mechanisms. Their failure can increase the likelihood of cargo shift or equipment instability, raising crash risk for both truck operators and surrounding traffic. The overlap across brands suggests a supplier-level quality issue, likely affecting a wide production window.

Another Dual Recall: Automatic High-Beam Malfunction (25V803 & 25V804)

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Faulty automatic lighting can blind oncoming drivers, increasing the likelihood of nighttime collisions. With modern trucks often operating around the clock, lighting compliance is a critical safety issue.

Cemen Tech Volumetric Mixer Separation Hazard (25V805)

Cemen Tech issued a high-severity recall for multiple C60 and M60 volumetric mixer models (model years 20182025). According to the notice, the mixer assembly may separate from its mountingan extreme hazard that could put workers, nearby drivers, and pedestrians at risk. Equipment separation events can be catastrophic, especially given the weight and rotational force of industrial mixer drums.

International LT & RH Trucks: Auto-Neutral Failure (Recall 25806)

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This weeks recalls highlight three recurring trends:

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  • Heavy equipment hazardsunderscoring the need for strict quality controls in commercial vehicle manufacturing.

For consumers, the most urgent action remains the same: check your VIN, schedule repairs promptly, and avoid operating affected vehicles until fixes are complete.


PREVENTION TIPS

  • Check your VIN monthly on NHTSA.gov, especially if you drive a newer model with ongoing software updates.

  • Pay attention to unusual smells, noises, or dashboard lightstheyre often early signs that correspond to recall-related systems.

  • Do not ignore intermittent issues, especially with lighting, cameras, or braking behavior.

  • For motorcycle owners: inspect your bike before every ride; engine performance changes can escalate quickly.

  • For truck fleets: implement a recall-response protocol so affected VINs are pulled from rotation immediately.


WHAT TO DO IF YOUR VEHICLE IS AFFECTED

  1. Locate your VIN (windshield corner, door jamb, registration).

  2. Verify the recall at NHTSA.gov/recalls.

  3. Contact your dealerrepairs are free, even if the warranty expired.

  4. Ask whether parts are in stock; waitlists are common for large fleet recalls.

  5. Request a loaner vehicle if the recall affects safe operation.

  6. Document all communicationsespecially important for commercial truck owners.

  7. Do not continue operating vehicles with stall risks, airbag failures, or visibility issues.


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Consumer News: FTC cracks down on education tech company after massive student data breach
Mon, 01 Dec 2025 20:07:08 +0000

Data on more than 10 million students was revealed in a breach

By Truman Lewis of ConsumerAffairs
December 1, 2025

  • Over 10 million students' personal data was exposed in a major breach at Illuminate Education

  • The company failed to secure student health records, addresses, and other sensitive information for years

  • Parents can take steps now to protect their children's data at school


If your child attends public school, there's a good chance their personal information is stored by education technology companies you've never heard of. A major FTC action announced this week shows just how vulnerable that data really is.

What happened to millions of students' data

The Federal Trade Commission took action against Illuminate Education on December 1, 2025, after the Wisconsin-based company suffered a massive data breach that exposed personal information of more than 10 million students.

Here's what went wrong: In late December 2021, a hacker used login credentials from a former employee who had left the company three and a half years earlier. The breach exposed students' email addresses, home addresses, dates of birth, student records, and health information.

The company had promised schools it would protect student data "like it's our own" and claimed to use industry best practices. But the FTC found Illuminate failed to implement basic security measures, including storing student data in plain text format until at least January 2022.

Even worse, some school districts weren't notified about the breach for nearly two years, affecting over 380,000 students whose families had no idea their children's data had been compromised.

How to protect your child's school data

You can't control every tech company your school district uses, but you can take these steps to minimize risks:

  1. Ask your school district which education technology companies have access to your child's data and what information they collect

  2. Request a copy of your child's educational records to see what personal information is being stored

  3. Find out your district's data breach notification policy and ask to be contacted immediately if any breach occurs

  4. Review and limit what optional information you provide on school forms - only give what's absolutely necessary

  5. Monitor your child's school email account regularly for any suspicious activity

  6. Teach older children about protecting their login credentials and recognizing phishing attempts

What schools must do differently now

The FTC's settlement requires Illuminate Education to implement stronger security measures, including deleting unnecessary personal information and establishing a comprehensive data security program. The company must also notify the FTC about any future breaches involving consumer data.

This case sends a clear message to other education technology companies that they'll be held accountable for protecting student privacy.

The bottom line: Your child's personal information is only as secure as the weakest link in your school district's technology chain. While you can't control every company that handles student data, staying informed about your district's privacy policies and asking the right questions can help protect your family from future breaches.


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Consumer News: Walmart pulls ahead of Target: what it means for your wallet
Mon, 01 Dec 2025 20:07:08 +0000

The year shoppers said Sorry, Target my wallet picked Walmart

By Kyle James of ConsumerAffairs
December 1, 2025
  • Walmart is grabbing shoppers by offering cleaner stores, better quality, and lower everyday prices on basics

  • Target feels pricier and less polished, so its becoming more of a treat stop than an everyday store

  • Shop smart by using Walmart for staples and Target only when theres a good sale or clearance deal


Walmart has officially pulled away from Target in their long-running big-box rivalry. And the reason is pretty simple. Turns out people are broke, picky, and tired of overpaying.

As everyday costs climb, shoppers are looking for value at every turn. Thats sending them to Walmart for groceries, cleaning supplies, clothing, and even electronics. The result? Targets once-beloved Tar-zhay vibe is starting to lose its shine.

Why Walmart is winning right now

The numbers dont lie. Walmart saw its sales rise by 4.5% last quarter, while Targets dropped 2.7%. This is the clear result of how each retailer is currently showing value to their shoppers.

A few key reasons Walmart is resonating with consumers right now:

  • Everyday low prices, not just sale prices. Walmart sticks to an everyday low price strategy which really resonates with shoppers who want a low price without having to chase sales and confusing app promotions. So, while they have fewer flashy sales, they have consistently lower prices on the basics that we all need.
  • Stores look and feel better than they used to. Over the last decade, Walmart has cleaned up stores, remodeled locations, and improved the first impression shoppers get when they walk in. This is especially evident in key areas like produce and bakery goods.
  • Better quality and more brands. Walmart has upgraded apparel, improved fresh food quality, and added more premium brands online that once avoided the chain.
  • Broader appeal across income levels. Those improvements didnt just keep budget shoppers loyal they pulled in more middle- and higher-income shoppers who want to save on staples without feeling like theyre trading down.

The result: Walmart is gaining market share from rivals across all income brackets and product categories. Its value message is landing at a time when consumer confidence is low, job growth has slowed, and lower-income shoppers are especially stretched.

Targets Tar-zhay glow has dimmed

Target built its reputation on being the fun, stylish place to pick up home dcor, clothing, and trendy must-haves. But that formula works best when people feel like they can splurge, and right now many dont.

Heres what shoppers have noticed at Target and the reason why theyre revamping their store experience.

  • Prices have crept up. Analysts say Targets prices are now closer to Kohls and higher than Walmart on many basics.
  • Store experience has slipped. Shoppers are reporting more out-of-stock items, messier aisles, longer lines, and more merchandise locked behind glass.
  • Non-essentials are a tougher sell. When budgets are tight, cheap-chic home dcor items and accent pieces are the first things many families cut.

How to shop smarter between Walmart and Target

If youre choosing where to shop as budgets stay tight, heres how to think about it:

  • Use Walmart for true staples. Its smart to shop and save at Walmart on groceries, cleaning supplies, paper products, school snacks, and kids basics. Youll find that Walmarts everyday low pricing almost always wins in these categories. This is especially true if you dont want to spend your time chasing weekly promotions.
  • Be selective at Target. Target can still be great for home dcor, clothing, and seasonal items. This is especially true when things are on promotion or in the clearance section. But treating it as your everything store can be more expensive.
  • Watch the store experience. Messy aisles, lots of locked cases, and frequent out-of-stock items cost you time and frustration. If one local store feels like a hassle, it may be worth shifting more of your shopping elsewhere.
  • Compare total trip value. Factor in gas, time, and how many stops you have to make. A slightly higher price might still be worth it if youre saving a lot of time or combining errands.

For consumers, this rivalry is ultimately good news. It means both retailers are working harder to earn your business and convince you that theyre the place where your money goes the furthest.


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