Turn their holiday push into real savings on tech
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Best Buys strong quarter means more aggressive holiday discounts on laptops, tablets, TVs, and gaming gear, especially in upgrade categories
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The real savings are in solid markdowns and open-box/clearance items; tiny discounts on outdated models are usually not worth it
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Protect your wallet by skipping unnecessary add-ons, using price matching against Amazon/Walmart, and leaning on your credit cards built-in protections instead of extra warranties
Best Buy just gave shoppers a pretty big hint about this holiday season: people are still spending on tech, as long as its on sale.
Last week the electronics giant raised its annual sales and profit forecast after a stronger-than-expected quarter powered by discounted laptops, smartphones, tablets, and gaming gear.
Best Buy had comparable sales growth of 2.7% last quarter, easily beating Wall Street expectations and marking the retailers best same-store growth in four years.
Whats driving the tech comeback?
A few clear patterns are popping up in Best Buys numbers:
- Laptops and tablets are back. Computing and tablets make up roughly a third of Best Buys revenue, and they saw robust growth in the category. This was mainly from shoppers upgrading machines bought early in the pandemic or finally replacing old devices.
- Gaming is hot again. Demand for gaming systems got a big boost from Nintendos Switch 2. That and a continued interest in handheld gaming devices and their accessories.
- Deals are doing the heavy lifting. Best Buy credited steep discounts as the main reason they were able to pull shoppers in. So while consumers are clearly more cautious, theyre willing to spend their cash when the price is right.
Why this matters for shoppers
Best Buys positive outlook stands in contrast to some other big-box retailers.
Specifically, recent earnings from Walmart, Target, and Home Depot showed a more mixed picture, with customers focusing more on essentials, trading down, and putting off their big home improvement projects.
The split we see between Best Buy and other big-box retailers tells us a lot about how consumers are spending their money right now:
- Shoppers are still delaying some nice-to-have purchases and focusing more on needs vs. wants.
- But they will spend on tech that feels necessary. Think things like a new laptop for work or school, or a new TV that delivers a lot of entertainment value at home.
- Retailers that put real discounts in front of those needs, like Best Buy is doing, are the ones seeing the best results.
How to use this news to your advantage
If youre planning a tech purchase in the next few weeks leading up to Christmas, Best Buys raised forecast actually gives shoppers a bit of a roadmap.
The fact that they highlighted the importance of deal-driven demand means there are real discounts to be had. But like always, youll still need to shop smart.
Here are a few practical tips:
- Shop the upgrade categories. Products where Best Buy is seeing the most action include things like laptops, tablets, and gaming gear. All stuff that shoppers are upgrading to better models when the price is right. If these are on your list anyway, this is a good time to buy, as long as you compare specs and avoid overbuying just because its a deal.
- Watch for good, not great promos. A 10% or 15% markdown on older tech isnt always a deal if the specs are two or three generations behind. Use comparison tools and check original list prices; dont rely on a crossed-out list prices on the product page.
- Leverage open-box and clearance. With demand picking up, expect more open-box returns to cycle through stores and the website. These can run 15%50% off, depending on condition. Look for clear condition ratings, original accessories, and a return window.
- Be wary of add-ons. Add-ons like protection plans, accessories, and installation costs can easily erase whatever money you saved on the deal. So, before you say yes to Geek Squad or an extended warranty, check whether your credit card already offers extended protection and consider whether you really need extras like paid setup.
- Check price matching. Dont forget that Best Buy will price match major competitors like Amazon and Walmart as long as the item is identical. If you see a better price elsewhere, its always worth asking an employee about a match. This is especially true on more expensive tech items as a few minutes of your time can save you significant money.
Posted: 2025-12-02 18:04:45

















