Consumer News: Home affordability has improved in early 2026

Alphabets autonomous vehicle unit adds four new markets as it scales robotaxi operations

By Mark Huffman of ConsumerAffairs

• Waymos self-driving ride service now operates in 10 U.S. cities after launching commercial robotaxi operations in Dallas, Houston, San Antonio, and Orlando.

• Initial rides are limited to select users via the Waymo app, with broader availability expected as each service area scales up.

• Waymo is pushing ahead of rivals like Tesla and Zoox, and has plans to grow to 20+ citiesincluding potential international markets like Londondespite regulatory hurdles in some regions.

Waymo, Alphabets autonomous vehicle unit, has significantly expanded the footprint of its self-driving ride-hailing service, now offering commercial robotaxi operations in 10 major U.S. cities after simultaneously launching in four new markets: Dallas, Houston, San Antonio, and Orlando.

The companys fully autonomous vehicles no driver behind the wheel are now roaming key downtown areas in Texas and Florida, complementing existing operations in Phoenix, San Francisco, Los Angeles, Miami, Atlanta, and Austin. Riders in the new cities can download the Waymo app and receive an invitation to schedule rides as service zones grow.

This expansion marks one of the largest single rollouts in Waymos history and underscores its strategy to scale steadily nationwide. While not every resident will immediately be able to hail a ride, the phased approach mirrors previous launches: starting with limited access and gradually widening availability as the system and local infrastructure are optimized for autonomous traffic.

Waymos lead in the autonomous transport space continues to widen. Competitors like Tesla and Amazon-backed Zoox have been slower with broader, hands-off services Tesla still hasnt achieved a true driverless deployment outside limited testing, and Zoox is offering more constrained robotaxi experiences.

Whats next?

Looking ahead, Waymo has publicly listed plans to bring its service to 20 or more cities by the end of 2026, with international targets including London and Tokyo, although timing and regulatory approval vary by market.

For consumers, that means autonomous rides could become an everyday transportation option in more cities soon potentially reshaping local transit, reducing reliance on personal cars, and accelerating the adoption of driverless technology across the U.S.

The price of Ozempic and Wegovy will fall by up to 50%

By Mark Huffman of ConsumerAffairs

• Novo Nordisk is slashing the list prices of its flagship weight-loss and diabetes drugs, including Wegovy and Ozempic, by up to 50% in the U.S. starting Jan. 1, 2027.

• The move is designed to improve affordability and access for patients, particularly those with high-deductible insurance plans or co-insurance tied to list prices.

• The announcement comes amid intense competition in the GLP-1 obesity and diabetes market, notably from Eli Lillys tirzepatide drugs, and has triggered reactions in financial markets.

In a dramatic shift for U.S. drug pricing, Danish pharmaceutical giant Novo Nordisk has announced plans to significantly reduce the list prices of its widely used weight-loss and diabetes medications, including Wegovy, Ozempic and Rybelsus, starting Jan. 1, 2027.

The move will see list prices for these GLP-1 receptor agonist therapies fall to a uniform $675 per month, with Wegovy cut by about 50% and Ozempic by roughly 35%, according to company statements and industry reports.

The price reductions are aimed at tackling long-standing affordability concerns in the United States, where these blockbuster drugs have been criticized for their high costs with list prices previously exceeding $1,300 per month for Wegovy and around $1,000 for Ozempic and Rybelsus. By lowering the official list price, Novo Nordisk hopes to ease the burden on patients, particularly those with high-deductible health plans or co-insurance structures that tie out-of-pocket costs to list prices.

Lowering the list price of Wegovy and Ozempic is the best approach to address the unprecedented opportunity to help more than 100 million people living with obesity and over 35 million people with type 2 diabetes in the United States, said James Millar, executive vice president of Novo Nordisks U.S. operations, in a company press release.

Increasing competition

Industry analysts say the price cuts also reflect intensifying competition in the rapidly expanding market for GLP-1 agonist therapies. Rivals such as Eli Lilly & Co. have seen strong growth with their tirzepatide drugs Mounjaro and Zepbound, prompting Novo to recalibrate pricing to retain market share.

Financial markets reacted to the news, with shares of both Novo Nordisk and Eli Lilly trading lower in early trading following the announcement. Investors appeared to weigh the potential impact of price reductions on revenue growth for Novo and the broader competitive landscape in the obesity-drug space.

Despite the headline price cuts, experts and patient advocates note that the changes do not affect all prices equally. For uninsured patients paying cash, the list price adjustments may not translate directly into lower transaction costs, and most patients with insurance already pay reduced amounts through negotiated plans.

Still, the official cuts could lead to broader ripple effects in insurers negotiations and coverage decisions over time.

How to shop strategically during tariff chaos

• Price pressure may ease eventually. Lower tariffs reduce importer costs, but retailers may be slow to cut prices.

• Savings wont happen overnight. Some tariffs remain, and new ones could emerge, keeping prices volatile.

• Watch big-ticket sales. Appliances, electronics, and furniture may see stronger discounts as retailers clear excess inventory.

Last Friday, the Supreme Court dropped a decision that could reshape what you pay for everything from a refrigerator to a cordless drill.

In a 63 ruling, the court said the International Emergency Economic Powers Act (IEEPA) does not give President Trump the authority to impose broad, country-specific tariffs. That wipes out a major chunk of the so-called Liberation Day tariffs, including the 10% across-the-board import tax that had been in place.

Translation: A big batch of import taxes just got tossed.

But before you get too excited about instant price drops the next time you shop, lets slow this train down. Unfortunately, this is going to be noisy and possibly a bit messy.

First, a quick reminder: Tariffs are taxes

Tariffs arent paid by foreign governments. Theyre paid by U.S. importers when goods hit our ports. And in many cases, companies then pass those costs along to you.

Thats why this ruling matters.

According to the Yale Budget Lab, if the court had upheld the tariffs, the effective U.S. tariff rate would have remained around 16.9%. With the ruling, that rate drops to about 9.1%.

Thats a pretty big percentage swing.

And it directly affects shopping categories like:

• Electronics
• Furniture
• Household appliances
• Sporting goods
• Beauty products
• Home improvement items

These are always the products that see price spikes first when trade policy shifts.

Heres what this news means for shoppers:

It should ease price pressure

In theory, removing tariffs lowers costs for importers. Lower costs can then lead to you starting to see lower prices at the store.

The Yale Budget Lab estimates the average household would have lost about $800 over time due to tariff-related price increases. That projected hit just got cut roughly in half.

Thats meaningful, but the reality is that prices dont drop as quickly as they rise.

If retailers already raised prices to cover tariff costs, they may not be in a rush to reverse those increases. Especially with inflation still running at 3.0% annually.

The bottom-line is that retailers hate uncertainty. And right now, uncertainty is being felt everywhere.

Dont expect instant rollbacks at checkout

Even though the court struck down most of the tariffs under IEEPA, not all tariffs are gone.

For example, steel and aluminum tariffs (50%) remain in place and other sector-specific tariffs also remain.

And the administration has already signaled it will pursue new tariffs under different legal authorities, including the Trade Act of 1974.

In fact, the president has already floated a new 10% global tariff using alternative authority.

So, if youre waiting for that appliance or patio set to suddenly drop 15% overnight, dont hold your breath.

This could turn into a legal ping-pong match that drags on for months.

Big-ticket products may catch a break

Heres where you can be strategic shopper. If some retailers overbought at tariff-inflated prices, theres a good chance they have inventory that they need to clear out to make room for next season.

So, if youre planning on buying any of these, you can potentially score a deal in the next few months:

• Major appliances
• Electronics
• Imported furniture
• Certain home improvement products

Retailers hate sitting on extra inventory, no matter what they paid for it.

Id specifically be watching these:

• Winter clearancesales
• Spring home improvement promotions
• Memorial Day sales
• Back-to-school electronics promos
• Fall appliance promotions

Pro tip: Start tracking prices now on the exact model you want (screenshots help). Then watch for stacking opportunities like a store-wide sale in conjunction with a clearance price drop.

And dont forget to ask about floor models or open box products at the end of a sales event. Managers desperately want to get rid of that stuff, and are often willing to cut you a great deal. Start by asking for an additional 25% off and be willing to settle for 15%.

What this means for businesses:

1. Tariff refunds could be massive and really complicated

An estimated 300,000 U.S. importers may be entitled to refunds for tariffs collected under IEEPA.

Importers have paid roughly $175 billion under that authority, according to analysis from the Cato Institute.

But heres the wrinkle: Refunds wont automatically show up in importers bank accounts.

The administration has indicated it does not plan to voluntarily issue these payouts. That means litigation, and of course, endless paperwork, claims, and inevitable delays.

Some businesses have already passed those costs along to the consumers who buy their products. So even if they get refunds, that doesnt guarantee we will see price cuts any time soon.

2. Import-heavy companies can breathe easier

Companies that rely heavily on imported components (tech, appliances, and retail) just got some much needed cost relief.

The Consumer Technology Association praised the ruling, stressing that American businesses need predictability to continue to innovate and this ruling gives them that.

Its an excellent point. When tariff policy is constantly shifting, companies are inclined to freeze hiring, delay investment, and pad their prices for protection.

My bottom line for consumers

Heres how Id play it right now:

1. Dont panic-buy. This is not a prices will skyrocket tomorrow moment.
2. Watch for inventory clearance. Retailers caught mid-policy shift may discount aggressively, especially as spring inventory starts to show up.
3. Be patient on big purchases. Volatility often creates some chances to save money that might not otherwise exist, wait until you find the best deal.
4. Assume more legal drama is coming. Unfortunately, all of this trade policy news is far from settled.

For now, this tariff news leans positive for consumers, especially in import-heavy categories. But only time will tell how this all shakes out.

Scammers are cloning trusted voices to push bogus offers

• Scammers are creating fake videos that appear to show consumer advocates like Clark Howard promoting bogus offers.

• If its not posted on the experts official website or verified social pages, dont click or share it.

• Brand-new accounts, misspelled usernames, disabled comments, unknown links, and instant savings claims usually signal a scam.

A new scam is circulating online and it looks way too real. Scammers are using artificial intelligence to generate videos that seem to show trusted consumer adviser Clark Howard promoting products or services. But make no mistake about it, these are not real endorsements.

In at least one AI-generated video, an imitation Clark is shown recommending a tool for finding cheaper car insurance. Viewers at first thought it was the real Clark Howard, as this is the type of advice he often gives, but they soon realized it was 100% fake.

This is part of a growing wave of deepfake where fraudsters use AI-generated faces and voices to trick you into buying something, clicking a link, or giving up personal information.

Practical tips to protect yourself

1. Always verify the source.

If a video claims to be from Clark Howard or any trusted expert, check his/her official website or verified social pages before doing anything. Real and authentic content will always be shared there first.

2. Dont click or share suspicious posts.

Even if the video looks real, be skeptical, especially if its not being shown on the official social media page of the consumer advocate.

Be even more cautious if the video is strongly recommending a product, insurance offer, or deal that seems a little too good to be true.

3. Watch for red flags:

• Unusual claims (like zero fees, instant savings with no proof).
• Links to unknown websites.
• Immediate requests for personal info.
• Comments turned off.

These are all prevalent in the deepfake posts going around right now on social media.

4. Compare with known content.

In the Clark Howard example, its smart to search for the same advice hes giving on his official website and social media channels.

If you cant find it there, its safe to assume its fake.

5. Check the account details.

These fake videos usually come from brand-new social accounts that look real at first glance. Some even have a slight misspelling in an attempt to copy a legitimate source.

Get in the habit of tapping the profile. From there, take a close look at when it was created, how many followers it has, and what other videos have been posted.

A real consumer advocate like Clark Howard will have a long posting history, consistent branding, and verified badges.