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A new study explains how the sweetener travels from the gut to the liver

By Kristen Dalli of ConsumerAffairs
March 4, 2026
  • Sorbitol, a common sugar alcohol used in zero-calorie foods and found naturally in some fruits, isnt just a passive sweetener it can be converted inside the body into compounds that stress the liver.

  • In experiments with zebrafish, sorbitol formed in the gut moves to the liver and becomes a fructose derivative, which fuels fat buildup linked to liver disease.

  • Friendly gut bacteria normally break down sorbitol, but high levels or an imbalance of microbes may allow more sorbitol to reach the liver.


Sorbitol has long been marketed and often enjoyed as a healthier option for people trying to cut calories or manage blood sugar. Its a sugar alcohol that adds sweetness without the glycemic spike of table sugar, popping up in sugar-free candies, gums, and many diet goodies.

But recent research out of Washington University in St. Louis is prompting scientists and consumers alike to rethink that assumption.

The work suggests that sorbitol may not be quite as biologically innocent as its packaging implies especially when it comes to how the liver handles it.

The study

To understand how sorbitol behaves inside the body, the research team used zebrafish a species scientists often study because many of its metabolic processes work in ways similar to humans. The goal was to follow sorbitol step by step and see where it goes after its produced or consumed.

The researchers focused on the gut and the liver, two organs that play major roles in processing sugars. Using advanced lab tools that let them track tiny molecules, they discovered that cells in the intestine can actually turn glucose into sorbitol. That means sorbitol isnt just something we eat it can also be made inside the body.

In simple terms, the study followed sorbitols journey through the body and found that whether it stays in the gut or reaches the liver may depend heavily on the health of the gut microbiome.

What the results mean and dont mean

The researchers discovered that when sorbitol remains in the gut, certain bacteria can break it down before it causes problems. But when those helpful microbes are reduced or overwhelmed, more sorbitol is able to travel from the intestine to the liver.

Once it reaches the liver, sorbitol doesnt just pass through harmlessly. The liver converts it into a compound related to fructose. Unlike glucose, which the body uses widely for energy, fructose is processed almost entirely in the liver. That process can trigger the production of fat inside liver cells.

In the zebrafish studied, this chain reaction sorbitol moving from the gut to the liver and then being converted was linked to fat buildup in the liver, a hallmark of steatotic liver disease.

The findings suggest that sorbitol may contribute to liver fat accumulation under certain conditions, particularly when the gut microbiome isnt able to effectively break it down first.

While the study was conducted in zebrafish and more research is needed to understand how this translates to humans, the results highlight how a sweetener often considered a safer alternative can still have meaningful effects inside the body.




Posted: 2026-03-04 17:51:54

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Thu, 30 Apr 2026 19:07:07 +0000

Costco adds a healthier option to its classic meal

By Kyle James of ConsumerAffairs
April 30, 2026
  • Costco is making its first real change in decades to its iconic $1.50 hot dog combo, one of the most well-known deals in retail.

  • Shoppers now have the option to swap the traditional soda for a Kirkland Signature bottled water at no additional cost.

  • The update reflects shifting consumer habits, but the core value of the deal and its $1.50 price remains unchanged.


For decades, Costcos $1.50 hot dog and soda combo has been one of the most untouchable deals in retail. Prices have gone up everywhere, from groceries to gas, but that combo has stayed exactly the same.

Now, for the first time in more than 40 years, Costco is making a small but noticeable change.

Shoppers can now choose a 16.9-ounce bottle of Kirkland Signature water instead of a fountain soda. The price stays the same, and the original soda option (with free refills) isnt going anywhere.

On the surface, its a minor tweak. But its also a signal of how consumer habits are shifting and how to make smarter choices when youre at Costco.

Whats actually changing (and whats not)

The core deal remains untouched:

  • $1.50 still gets you a hot dog + drink.
  • Soda with free refills is still available.
  • No price increase (and leadership says its staying that way).

The only difference:

  • You now have a healthier, more convenient drink option.

That may not sound like much, but for regular Costco shoppers, it removes a common friction pointespecially for people trying to cut back on soda.

Why this matters for shoppers

This change isnt really about the hot dog, its more about changing consumer behavior.

More shoppers are:

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  • Looking for simpler, cleaner options
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And Costco is adjusting without touching the price.

This translates into you getting more flexibility without losing value.

How to actually use this change to your advantage

If youre grabbing a quick meal at Costco, this is one of the easiest ways to make a healthier choice without spending more.

Heres how to play it:

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  • Use it as a budget meal strategy:The combo is still one of the cheapest prepared meals anywhere, especially when compared to other fast food spots.

The bigger takeaway

I realize this change is small, but it highlights something bigger.

Costco rarely touches its core value items like the hot dog meal or rotisserie chicken, but when it does, its usually to:

  • Improve overall flexibility
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By Mark Huffman of ConsumerAffairs
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  • Maryland has become the first state to ban surveillance pricing in grocery stores.

  • The new law targets the use of personal data to set individualized prices.

  • Supporters say it protects consumers, while retailers warn of unintended consequences.


Maryland is breaking new ground on consumer protection, becoming the first state in the nation to prohibit so-called surveillance pricing in grocery stores a practice that uses shoppers personal data to charge some consumers higher prices than others.

Gov. Wes Moore signed the legislation into law this week, marking a significant shift in how retailers can use customer information. The measure bans grocery stores from adjusting prices based on data, such as a shoppers purchase history, location, income level, or online behavior.

Supporters say the move is designed to ensure transparency and fairness at a time when digital tools are increasingly shaping the shopping experience.

What is surveillance pricing?

Surveillance pricing refers to the use of algorithms and consumer data to set different prices for different shoppers, even for the same item. While retailers have long used loyalty programs and coupons to offer discounts, critics argue that newer technologies could allow companies to quietly charge higher prices to certain customers based on what they are willing or able to pay.

Maryland lawmakers said the practice raises concerns about privacy and potential discrimination.

"People deserve to know what price is on the shelf, and the price on the shelf is exactly the price they are going to pay at the checkout," Moore said at the signing ceremony.

"People deserve to know that the price that they pay is not different (from) the customer who walked in just before them, or different from the customer who walked in right after them. People deserve to know that their data will not be used against them to charge them more."

What the law does

The new law prohibits grocery retailers from using personal data to determine individualized pricing in-store or online. It does not ban traditional sales, coupons, or loyalty rewards programs, as long as those discounts are applied uniformly and transparently.

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Violations could result in fines and enforcement actions by the states consumer protection office.

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Retail groups have raised concerns about how the law could affect innovation and pricing strategies. Some argue that data-driven pricing can help stores manage inventory, reduce waste and offer targeted discounts to shoppers.

They also warn that broadly restricting data use could limit personalized deals that many consumers value.

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Advocates say other states may follow Marylands lead if concerns about fairness and transparency continue to grow.


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The price of regular gas is up 27 cents in recent days

By Mark Huffman of ConsumerAffairs
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  • U.S. gas prices have jumped 27 cents in a week to a $4.30 national average, with much higher prices in some states like California ($6.01).

  • Experts warn prices could keep climbing and remain volatile as geopolitical tensions persist and energy markets react to ongoing uncertainty.


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Will other states take the same action?

By Mark Huffman of ConsumerAffairs
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  • Maryland has become the first state to ban surveillance pricing in grocery stores

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Maryland is breaking new ground in consumer protection, becoming the first state in the nation to prohibit so-called surveillance pricing in grocery stores a practice that uses shoppers personal data to charge some consumers higher prices than others.

Gov. Wes Moore signed the legislation into law this week, marking a significant shift in how retailers can use customer information. The measure bans grocery stores from adjusting prices based on data such as a shoppers purchase history, location, income level or online behavior.

Supporters say the move is designed to ensure transparency and fairness at a time when digital tools are increasingly shaping the shopping experience.

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Maryland lawmakers said the practice raises concerns about privacy and potential discrimination.

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"People deserve to know that the price that they pay is not different (from) the customer who walked in just before them, or different from the customer who walked in right after them. People deserve to know that their data will not be used against them to charge them more."

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Retailers are still allowed to collect customer data, but they cannot use it to set different base prices for identical products.

Violations could result in fines and enforcement actions by the states consumer protection office.

Industry concerns

Retail groups have raised concerns about how the law could affect innovation and pricing strategies. Some argue that data-driven pricing can help stores manage inventory, reduce waste and offer targeted discounts to shoppers.

They also warn that broadly restricting data use could limit personalized deals that many consumers value.

Consumer advocates say the risks outweigh the benefits, especially if shoppers are unaware that prices may vary based on their personal profiles.

A potential model for other states

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Consumer News: Oil prices are surging and so are prices at the pump
Thu, 30 Apr 2026 16:07:07 +0000

The price of regular gas is up 27 cents in recent days

By Mark Huffman of ConsumerAffairs
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  • U.S. gas prices have jumped 27 cents in a week to a $4.30 national average, with much higher prices in some states like California ($6.01).

  • Experts warn prices could keep climbing and remain volatile as geopolitical tensions persist and energy markets react to ongoing uncertainty.


As the Strait of Hormuz remains blocked, due to the Iran War, millions of barrels of Persian Gulf crude remain in lockdown. Thats driving up the global price of oil, which in turn continues to push gasoline prices higher.

The price of Brent crude oil hit $126 a barrel this week before drifting slightly lower. WTI crude, produced in the U.S., rose to $106 a barrel. Thats having a big impact on U.S. gasoline prices, which have remained volatile since the start of the war with Iran.

Average gasoline prices rose in 39 states over the last week, with the national average moving higher, while diesel prices declined in most states, offering a brief divergence at the pump, said Patrick De Haan, head of petroleum analysis at GasBuddy, writing in the GasBuddy blog.

However, that divergence may prove short-lived. Oil prices have been climbing again as markets react to renewed geopolitical tensions and the cancellation of talks between the U.S. and Iran. As a result, gasoline prices are set to rise further this week, with diesel expected to follow. Many inland statesincluding those in the Great Lakes and Plainscould see average gas prices climb to their highest levels since 2022, while price-cycling markets may also experience another round of hikes in the next few days.

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While $4.30 a gallon is the average, motorists in many states are paying much higher. The average price in California is $6.01 a gallon, the highest in the nation.

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Looking ahead, GasBuddy expects continued volatility in energy prices. With negotiations stalled and restrictions still in place, the energy data firm says markets will continue to react quickly to any signs of escalation or renewed diplomatic efforts.

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