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Increasing costs are changing how Americans celebrate not whether they celebrate

By Kristen Dalli of ConsumerAffairs
April 2, 2026

  • Rising chocolate prices are reshaping Easter shopping habits, but most Americans are still celebrating just more strategically.

  • Simple savings tactics like stacking discounts, timing purchases, and using leftover gift cards can help cut costs without sacrificing traditions.

  • Beyond candy, expenses like clothing, dcor, and hosting extras can quietly drive up your total making them key areas to scale back.


Easter may be a little pricier this year, but for most Americans, its still very much on the calendar.

New data from RetailMeNot shows that while rising chocolate costs are forcing shoppers to rethink how they spend, theyre not giving up the holiday altogether. In fact, more than eight in 10 consumers still plan to celebrate theyre just getting smarter about it.

From hunting for deals to rethinking what goes into baskets, shoppers are finding ways to hold onto traditions without overspending. ConsumerAffairs spoke with RetailMeNots Retail Insights Expert Stephanie Carls, who explained that the focus isnt on cutting Easter out its on making it work within todays tighter budgets.

Easter savings strategies

Like any holiday, theres ways to make the most of your budget even as prices in nearly every category continue to increase.

Carls shared her top three savings strategies consumers can employ as they prepare for Easter weekend:

  • Stack savings, but do it in the right order. Start with the sale price, stack a promo code on top, then activate any cash back offers before you check out. Most people stop at the sale price and call it a day. All three stacked together is a different final number.

  • Know what youre shopping for before you decide when to shop. If selection matters, shop before the holiday. If price is the priority, the deepest discounts show up after Easter Sunday, not before it. Those are two different strategies and theyre both right, just for different things.

  • Use what you already have. Gift cards, reward points, store credit collecting dust in an app since December. Leftover gift cards are still in circulation and ready to stack on top of already-discounted products. Easter is low-stakes enough to actually use them.

The priciest categories this Easter

If youre preparing for Easter, here the top three categories that Carls said are likely to run you a higher bill this year:

  • Spring clothes. Outside of chocolate, spring apparel is the category most people arent thinking about but should be. Twenty-one percent of shoppers in our data plan to buy clothing or seasonal apparel for Easter. Pre-Easter is the best window for spring clothing. Department stores are discounting spring dresses, kids Easter outfits, and pastel basics in the weeks leading up to the holiday, and popular sizes move fast. If the outfit is happening either way, buy it now.

  • Chocolate specifically deserves its own conversation this year. Our data shows 26% of shoppers plan to spend less on chocolate because of rising prices, and another 37% say theyll look for deals or cash back before buying it. Thats nearly two thirds of shoppers changing their behavior around one category.

  • Skip anything marketed as an Easter-themed version of something that exists year-round. The bunny on the packaging is not a selling point. You are paying for the label.

Balancing Easter shopping in your budget

Carls explained that Easter baskets arent the only place where the holiday gets expensive.

RetailMeNot's data shows the average Easter spend this year is $88, and candy and chocolate top the list at 68% of shoppers planning to buy it, she said. Thats not the budget problem.

The creep happens in the categories people dont think about until theyre already in the store. Decorations and hosting supplies, floral arrangements, restaurant brunches. Those add up fast and theyre a lot easier to cut than the chocolate bunny.

Her best advice:

  • Keep the traditions that matter to your family.

  • Set a per-basket number before you shop, not after.

  • Deciding the number upfront means you stop justifying each small purchase on its own and start making real tradeoffs.

The pressure to spend big is mostly manufactured, Carls said. Shoppers have more room here than the seasonal marketing wants them to think. Timing and a short list usually get the job done.




Posted: 2026-04-02 17:41:25

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Consumer News: FDA reports recall of more than 2.5 million prescription eye drop bottles
Fri, 10 Jul 2026 13:07:06 +0000

The agency said the product may contain a foreign substance

By Mark Huffman of ConsumerAffairs
July 10, 2026
  • More than 2.5 million bottles of prescription steroid eye drops have been recalled nationwide after the U.S. Food and Drug Administration identified a potential contamination issue.

  • The recall affects Prednisolone Acetate Ophthalmic Suspension, USP, 1%, manufactured by Lupin Pharmaceuticals Inc., because of the possible presence of a foreign substance.

  • The FDA has classified the recall as Class II, meaning use of the affected product could cause temporary or medically reversible adverse health consequences, with the risk of serious harm considered remote.


Consumers who use prescription steroid eye drops should check their medicine cabinets after the U.S. Food and Drug Administration reported a nationwide recall affecting more than 2.5 million bottles of Prednisolone Acetate Ophthalmic Suspension, USP, 1%.

According to the FDA's enforcement report, Lupin Pharmaceuticals Inc. recalled the products after discovering the possible presence of a foreign substance in the eye drops. The affected medication is supplied as a 1% ophthalmic suspension in 5 mL, 10 mL and 15 mL bottles.

The FDA designated the action as a Class II recall on June 30. A Class II recall means use of or exposure to the product may cause temporary or medically reversible adverse health effects, while the likelihood of serious adverse health consequences is considered remote.

Used to treat inflammation

Prednisolone acetate is a prescription corticosteroid eye drop commonly used to reduce inflammation caused by allergies, eye injuries, surgery and certain infections. Because the medication is applied directly to the eye, any contamination can pose a risk to patients.

The recall covers approximately 2.53 million bottles distributed nationwide. FDA records indicate the affected products were manufactured at Lupin's facility in Pithampur, India, and include dozens of lot numbers with expiration dates extending into 2028. Consumers and healthcare providers should consult the FDA's enforcement report to determine whether a specific bottle is included in the recall.

The FDA's enforcement report identifies the reason for the recall as the "presence of foreign substance." The agency has not publicly disclosed additional details about the nature of the material, and Lupin Pharmaceuticals had not publicly commented on the recall at the time of publication.

What to do

Patients who believe they have an affected bottle should contact their pharmacist or healthcare provider before discontinuing a prescribed medication, especially if it is being used to control inflammation following eye surgery or to treat another serious eye condition. Anyone experiencing unusual eye pain, redness, swelling, vision changes or signs of infection after using the product should seek medical attention promptly.

The recall comes only months after another large eye-drop recall involving more than 3 million over-the-counter products because of concerns about sterility, underscoring continuing scrutiny of ophthalmic drug manufacturing.


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Consumer News: Existing-home sales fell in June as home prices reached another record
Fri, 10 Jul 2026 13:07:06 +0000

Sales tumbled by 2.4% from June as the spring housing market ended

By Mark Huffman of ConsumerAffairs
July 10, 2026
  • Existing-home sales fell 2.4% in June from May to a seasonally adjusted annual rate of 4.09 million, ending the spring selling season on a weaker-than-expected note.

  • The median existing-home price climbed to a record $440,600, up 1.8% from a year ago, extending a streak of annual price gains despite slower sales.

  • The National Association of Realtors says affordability remains a challenge, but wage growth continues to outpace home price appreciation, offering some encouragement for prospective buyers.


Sales of previously owned homes declined in June as higher mortgage rates and affordability challenges continued to sideline many prospective buyers. Even so, home prices climbed to another all-time high.

The National Association of Realtors (NAR) reports that existing-home sales fell 2.4% from May to a seasonally adjusted annual rate of 4.09 million units. While that marked a 2.8% increase from June 2025, the pace was below economists' expectations and underscored the sluggish housing market that has persisted for much of the past several years.

At the same time, the median existing-home sales price rose to a record $440,600, an increase of 1.8% from a year earlier. In June, the median home price for all housing types was $440,600. In January 2020, before the COVID-19 pandemic, it was $266,300, 65% less than in June. June was the 36th consecutive month of year-over-year price gains, reflecting a market where limited inventory continues to support home values despite softer demand.

At these prices, todays mortgage rates are a problem

NAR Chief Economist Lawrence Yun said homebuyers are benefiting from improving income growth, even though elevated mortgage rates remain a significant hurdle.

"Wage gains are outpacing home price appreciation," Yun said, noting that the combination has modestly improved affordability compared with recent years. However, he added that higher borrowing costs continue to discourage many would-be buyers from entering the market.

Inventory remains constrained, although conditions have improved somewhat. At the end of June, there were 1.56 million existing homes available for sale, representing a 4.6-month supply at the current sales pace. While inventory has increased from a year ago, it remains below the level many economists consider necessary for a balanced housing market.

Slightly more first-time buyers

The share of purchases by first-time buyers edged up to 33% in June but remained below the historical average of about 40%, highlighting the ongoing affordability challenges facing younger households and those trying to enter the housing market.

Sales activity varied by price range. Higher-priced homes continued to perform well, with sales of properties priced above $1 million rising sharply from a year ago. Meanwhile, sales of lower-priced homes remained weak, suggesting affordability pressures continue to weigh most heavily on entry-level buyers.

The housing market has also been affected by recent increases in mortgage rates. Rates rose after renewed geopolitical tensions in the Middle East pushed Treasury yields higher, making home financing more expensive. Economists say even modest increases in mortgage rates can have an outsized effect on buyer demand.

Despite the June slowdown, NAR maintains that the market has shown modest improvement compared with last year. Existing-home sales during the first half of 2026 were higher than during the same period in 2025, suggesting buyers are gradually returning as more homes become available, although affordability remains the industry's biggest challenge.


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Consumer News: Mortgage rates climb back to 6.49%, adding to homebuying costs
Fri, 10 Jul 2026 13:07:06 +0000

Bond yields are rising amid inflation worries, pushing rates higher

By Mark Huffman of ConsumerAffairs
July 10, 2026
  • The average rate on a 30-year fixed-rate mortgage rose to 6.49% this week, up from 6.43% a week ago, according to Freddie Mac.

  • The increase pushes borrowing costs higher for homebuyers after rates briefly fell to a seven-week low last week.

  • Economists say rising Treasury yields, inflation concerns and renewed geopolitical tensions have added upward pressure on mortgage rates.


The average rate on a 30-year fixed-rate mortgage climbed to 6.49% this week, reversing last week's modest decline and increasing borrowing costs for prospective homebuyers during the peak summer homebuying season.

Mortgage buyer Freddie Mac reports that the average rate increased from 6.43% last week. A year ago, the benchmark mortgage averaged 6.72%, meaning today's rates remain below year-earlier levels but are still high enough to weigh on affordability. The average rate on a 15-year fixed mortgage, popular with homeowners refinancing, also edged higher to 5.82% from 5.79% the previous week.

"The 30-year fixed-rate mortgage averaged 6.49% this week," Freddie Mac Chief Economist Sam Khater said, noting that mortgage rates have changed little in recent weeks despite ongoing economic uncertainty.

Mortgage rates generally track movements in the 10-year Treasury yield, which has risen amid renewed inflation concerns and geopolitical uncertainty. Analysts point to higher oil prices and investor concerns surrounding the renewed conflict involving Iran as factors pushing long-term bond yields higher, which in turn increases mortgage borrowing costs.

Affordability challenges

The latest increase comes as the housing market continues to struggle with affordability challenges. Elevated mortgage rates, combined with still-high home prices, have limited purchasing power for many would-be buyers and contributed to sluggish home sales.

Existing-home sales fell 2.4% in June, according to the National Association of Realtors, underscoring the ongoing weakness in the market. Economists have repeatedly noted that even relatively small changes in mortgage rates can significantly affect monthly payments and buyer demand.

For buyers, the difference between last week's 6.43% rate and this week's 6.49% may appear modest, but over the life of a typical 30-year mortgage, even a small increase can add thousands of dollars in interest costs.

Many housing economists still expect mortgage rates to remain in the mid-6% range for much of the year unless inflation eases more quickly or the bond market rallies. Until then, affordability is likely to remain one of the biggest obstacles facing the housing market.


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Consumer News: What America's founding fathers can still teach us about saving money (and one lesson they got wrong)
Thu, 09 Jul 2026 22:07:06 +0000

Frugality never goes out of styleeven after 250 years

By Kyle James of ConsumerAffairs
July 9, 2026
  • Founding Fathers advice on avoiding debt, limiting waste, and living below your means remains surprisingly relevant.

  • Small habits can save big money by cutting unused subscriptions, repair instead of replace, and pause before making impulse purchases.

  • Even brilliant people made financial mistakes as Thomas Jefferson's debt shows that earning more doesn't matter if you spend even more.


As America recovers from all of the 250th anniversary celebrations, it's worth looking back at some of the financial lessons that helped shape the nation's earliest leaders.

While the Founding Fathers didn't have credit cards, online shopping, or subscription services, they absolutely faced economic uncertainty and rising prices. Some became models of frugality, while others made costly money mistakes that still serve as cautionary tales today.

Here are seven timeless lessons consumers can still apply.

1. Benjamin Franklin: Beware of the little expenses

If there was a personal finance guru among the Founding Fathers, it was definitely Benjamin Franklin.

In Poor Richard's Almanack, Franklin famously wrote:

"Beware of little expenses; a small leak will sink a great ship."

More than 250 years later, that advice may be more relevant than ever. Small recurring charges like streaming subscriptions, food delivery fees, premium apps, and impulse online purchases can quietly drain hundreds or even thousands of dollars each year.

Today's takeaway: Review your recurring expenses every few months. Eliminating just a few unused subscriptions can create surprisingly meaningful savings.

2. Benjamin Franklin: Avoid unnecessary debt

Franklin also warned against borrowing money unnecessarily, writing:

"Rather go to bed supperless than rise in debt."

While today's economy often requires mortgages, auto loans, and student loans, the principle remains sound: avoid carrying high-interest debt whenever possible.

Today's takeaway: Pay off credit card balances each month whenever you can, and avoid financing purchases that quickly lose value.

Pro tip: Make your budget a family conversation. John and Abigail Adams regularly discussed household finances and priorities. Setting aside a monthly "money meeting" can help everyone stay on the same page and work toward shared financial goals. Abigail kept careful records of expenses while managing the family farm, proving that knowing where your money goes is the first step toward keeping more of it.

3. George Washington: Waste as little as possible

At Mount Vernon, George Washington carefully managed one of America's largest estates. Supplies were repaired, materials were reused, and waste was kept to a minimum whenever practical.

The goal wasn't environmentalism, but rather it was all about simple economics.

Today's takeaway: Before replacing something, ask whether it can be repaired. Maintaining appliances, vehicles, clothing, and tools often costs far less than buying new ones.

4. George Washington: Grow what you can

Washington's estate also included productive vegetable gardens, orchards, grain fields, and livestock that supplied much of what the household consumed.

Few people today have 8,000 acres, but the lesson still applies.

Today's takeaway: Even a small backyard or patio garden can produce herbs, tomatoes, peppers, or lettuce that reduce grocery costs throughout the growing season.

5. Benjamin Franklin: Think long term

Franklin also believed that careful planning and delayed gratification were keys to financial success. He encouraged saving, investing in education, and making thoughtful purchases rather than impulsive ones.

Today's takeaway: Before making a major purchase, give yourself at least 24 hours to decide. A short pause can prevent those expensive impulse buys.

6. Samuel Adams: You don't need luxury to live well

Unlike some of his fellow founders, Samuel Adams spent much of his life with modest financial means. He lived relatively simply and focused more on public service than accumulating wealth.

Today's takeaway: Financial security isn't about owning the most expensive home, car, or gadgets. Living below your means remains one of the most effective ways to build wealth.

7. Thomas Jefferson: Income doesn't guarantee financial success

Not every Founding Father practiced sound financial management.

Thomas Jefferson, despite his extraordinary intellect and accomplishments, accumulated massive debts through years of expensive building projects, imported luxury goods, and overspending. When he died in 1826, his estate had to be sold to satisfy creditors.

His story serves as an important reminder that earning, or even possessing significant wealth, doesn't automatically lead to financial stability. Lifestyle inflation can affect anyone. As income grows, avoid automatically increasing spending at the same pace.

Pro tip: Build an emergency fund before chasing bigger financial goals. Alexander Hamilton spent much of his career focused on strengthening the nation's finances through planning and preparation. Having three to six months of essential expenses saved can help you weather unexpected setbacks without relying on high-interest debt.

The bottom line

America has changed dramatically over the past 250 years, but many of the financial principles that helped shape the nation's early leaders remain surprisingly timeless.

Watch the small expenses. Avoid unnecessary debt. Repair instead of replace. Grow what you can. Live below your means. And remember that even brilliant people can make costly financial mistakes.

Those lessons were valuable in 1776, and they're just as useful for consumers today.


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Consumer News: These breakfast cereals look healthy — but nutritionists say don't be fooled
Thu, 09 Jul 2026 19:07:07 +0000

Don't let wholesome packaging fool your shopping cart

By Kyle James of ConsumerAffairs
July 9, 2026
  • Don't trust the packaging. Words like whole grain, honey, and oats can make cereals seem healthier than they really are.

  • Compare varieties carefully. Even trusted brands can have flavored versions with significantly more added sugar than the original.

  • Read the Nutrition Facts label. Aim for cereals with 10 grams or less of added sugar, at least 3 grams of fiber, and as much protein as possible.


Words like "whole grain," "honey," "oats," and "protein" can make a cereal seem like a healthy way to start the day. But according to a recent roundup by Tasting Table, several cereals with wholesome-sounding names or healthy-looking packaging still contain surprisingly high amounts of added sugar.

The publication consulted registered dietitians to identify cereals they recommend limiting on your pantry shelf. Not just because of the sugar levels, but also because many are low in fiber and protein, making them less filling than consumers might expect.

Here are five cereals that may not be as healthy as their packaging suggests.

Cheerios Oat Crunch Oats 'N Honey

Original Cheerios has only one gram of sugar in 1.5 cups. This stuff packs a whopping 15 grams of sugar in just one cup. Yes, they shrunk the serving size on the box, otherwise 1.5 cups would have well over 20 grams of sugar.

So, while the Cheerios name gives this cereal a healthy reputation, this version contains considerably more added sugar than Original Cheerios.

While oats and whole grains are part of the recipe, the added sweetness makes it less nutritious than many shoppers assume.

If you like Cheerios, be sure to compare the Nutrition Facts labels, as there are now many varieties available. I have yet to find a variety that has sugar levels as low as the original.

Special K Chocolatey Delights

For years, Special K has been marketed as a better-for-you cereal, but the chocolate variety tells a different story.

Dietitians point to its added sugar (12 grams per cup) and refined ingredients, saying it's closer to a sweet snack than a balanced breakfast.

Don't assume every cereal in a healthy brand lineup is equally nutritious. Flavored varieties often contain much more sugar than the original.

Honey Ohs

With words like "Honey" and images of golden cereal pieces, Honey Ohs looks like a fairly wholesome breakfast option.

Nutritionists say the reality is different, citing multiple added sweeteners (18 grams of sugar per cup) and relatively little fiber to balance them out. It actually has more sugar than the Oreos cereal.

Shopping tip: Ignore buzzwords on the front of the box and check the "Added Sugars" line on the Nutrition Facts panel.

Honey Smacks

Whole-grain wheat is the first ingredient, but it's quickly followed by several forms of added sugar.

Nutritionists say a single serving contains about 18 grams of added sugar, making it one of the sweeter cereals in the aisle.

Shopping tip: A cereal can contain whole grains and still be high in sugar. Thats why its so important to look at the full nutrition label before assuming it's a healthy choice.

Apple Jacks

The name and colorful apples on the box may suggest fruit, but experts note that the cereal gets its apple flavor primarily from added flavorings rather than real fruit.

Combined with its sugar content (13 grams of sugar per cup), it's another example of marketing creating a "health halo."

Shopping tip: Pictures of fruit don't necessarily mean a cereal contains meaningful amounts of fruit. Especially when fruit is spelled froot.

The cereals that probably won't surprise you

Nutritionists also included several cereals that most shoppers already recognize as treats rather than health foods, including:

  • Golden Crisp

  • Cap'n Crunch's Crunch Berries

  • Marshmallow Fruity Pebbles

  • Oreo Puffs

  • Krave Double Chocolate Brownie Batter

Shop smarter in the cereal aisle

Rather than judging a cereal by its front label, flip the box over and read the Nutrition Facts panel.

Nutrition experts generally recommend choosing cereals with 10 grams or less of added sugar, at least three grams of fiber, and as much protein as possible. Pairing cereal with Greek yogurt, nuts, or fresh fruit can also create a more balanced breakfast.


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