Consumer News: Gallup poll finds Americans increasingly worried about affordability

The agency says products were not even insurance policies

By Mark Huffman of ConsumerAffairs

• FTC alleges a nationwide telemarketing scheme deceived consumers into buying fake or inadequate health insurance plans

• A federal court has temporarily halted the operation and frozen its activities

• Regulators say victims paid millions for coverage that often failed to deliver promised benefits

The Federal Trade Commission has filed a lawsuit to stop what it describes as a widespread and deceptive health care scheme that allegedly duped consumers into purchasing inadequate insurance products while posing as legitimate providers.

According to the FTC, a U.S. District Court in Florida has already issued a temporary restraining order halting the operation, which regulators say impersonated government agencies and well-known insurance companies to sell bogus health plans nationwide.

The agency alleges that, since at least early 2023, six defendants operated a telemarketing scheme targeting people seeking comprehensive health coverage. Sales agents allegedly told consumers they were buying state-issued PPO plans with low or no deductibles and full coverageclaims the FTC says were false.

Not insurance

In many cases, the products sold were not insurance at all. Instead, they consisted of limited medical discount plans or supplemental products with capped payouts, and in some instances excluded major services like hospital care.

The FTC also alleges the scheme targeted people who already had insurance, falsely warning them their existing coverage would be canceled unless they made immediate payments.

Consumers reportedly paid hundreds of dollars per monthamounting to thousands annuallyfor plans that did not provide the promised coverage. Many only discovered the limitations when attempting to use the plans, leaving some facing unexpected medical bills or delaying care altogether.

Deceptive telemarketing practices

In addition to misrepresenting the nature of the products, the complaint alleges the defendants used deceptive telemarketing practices, charged consumers without proper consent, and failed to clearly disclose terms related to recurring payments and cancellations.

The FTC claims the operation violated multiple laws, including the FTC Act, the Telemarketing Sales Rule, and the Gramm-Leach-Bliley Act. The agency is seeking financial relief for affected consumers as the case proceeds in federal court.

FTC Chairman Andrew Ferguson said the case demonstrates the agencys focus on combating practices that inflate healthcare costs and mislead consumers. Regulators indicated they will continue pursuing enforcement actions against similar schemes targeting vulnerable consumers in the health insurance market.

Legislation would establish federal oversight of the fast-growing industgry

By Mark Huffman of ConsumerAffairs

• Federal lawmakers are pushing new national standards to curb what they call predatory online sports betting practices.

• The proposed SAFE Bet Act would impose limits on marketing, AI targeting, and other industry tactics tied to addiction risks.

• Supporters argue the rapid growth of mobile betting has created a public health crisis, especially among young people.

Online sports betting has taken off in the last decade, raising concerns that many bettors are in over their heads. Sen. Richard Blumenthal (D-Conn.) and Rep. Paul Tonko (D-N.Y.) are renewing their push for sweeping federal oversight of the online sports betting industry, warning that aggressive marketing and data-driven targeting have fueled a growing addiction crisis.

Speaking at a public health conference in Boston last week, the lawmakers said they plan to advance the Supporting Affordability and Fairness with Every Bet (SAFE Bet) Act, legislation aimed at establishing nationwide consumer protections while still allowing legal wagering.

The event, hosted by Northeastern Universitys Public Health Advocacy Institute, brought together policymakers, researchers and addiction experts to examine the rapid expansion of online gambling. Participants highlighted what they described as the failure of the industrys responsible gaming model to adequately protect consumers.

Massive growth

The size of the online sports betting industry depends on how you define it (online-only vs. total sports betting), but the latest data show it is already a massive global market and growing fast.

For example:

Global online sports betting market: about $85 billion in 2025, up from roughly $75 billion in 2024. Its expected to reach around $163 billion by 2030.

The entire global sports betting market (online + retail) is estimated at roughly $110$115 billion in 2025. In the U.S. alone, legal sports betting generated about $16.96 billion in revenue in 2025. Thats massive growth, considering that just a few years ago, gambling was illegal in most states.

Public health emergency

Blumenthal framed the issue as a mounting public health emergency driven by technology and sophisticated marketing tools. We are facing a perfect storm of addiction, he said, pointing to real-time data tracking and personalized promotions that target vulnerable users, particularly young people.

Tonko drew parallels to the tobacco industry, arguing that sports betting companies use similar tactics to maximize profits. Without federal guardrails, he said, the industry will continue prioritizing growth over consumer safety.

The SAFE Bet Act would require states that allow sports betting to meet minimum federal standards governing advertising, affordability measures and the use of artificial intelligence in targeting customers. These provisions are designed to reduce addictive features and limit practices critics say exploit problem gamblers.

The legislative push comes amid continued growth in sports wagering across the U.S. Since the Supreme Court cleared the way for legalization in 2018, the market has expanded rapidly, with most betting now taking place online.

Ask YouTube is currently in testing mode

By Mark Huffman of ConsumerAffairs

• Google is reportedly testing a new feature called Ask YouTube, aimed at making video search more conversational and AI-driven.

• The tool allows users to ask natural-language questions and receive curated clips or answers pulled directly from YouTube content.

• The experiment signals Googles broader push to integrate generative AI across its search and media platforms.

You might not think of it this way, but YouTube is actually a search engine as well as a video platform. People use it not just for entertainment but also to perform tasks such as changing the oil in a lawnmower.

Google may be making the process easier for users. The company said it is experimenting with a new feature called Ask YouTube, a move that could fundamentally change how users discover and interact with video content on the platform. The feature is currently available to adult Premium users.

The test, which appears to be part of the companys ongoing push into generative AI, allows users to pose questions in plain language and receive tailored responses drawn from YouTube videos.

Interpreting user intent

Rather than relying on traditional keyword searches, Ask YouTube is designed to interpret user intent more deeply. For example, instead of typing how to fix a leaky faucet, users could ask a question like, Whats the easiest way to stop a faucet from dripping overnight? The system would then surface relevant clips or summarize insights from multiple videos, effectively turning YouTube into a more interactive knowledge tool.

Early indications suggest the feature may combine video search with AI-generated summaries, highlighting key moments within clips or stitching together information from different creators. This could significantly reduce the time users spend scrubbing through videos to find specific answers.

The test aligns with Googles broader strategy of embedding AI into its core products, including Search, Maps, and Workspace. By enhancing YouTube with conversational capabilities, the company said it is positioning the platform not just as an entertainment hub, but as a direct competitor in the growing field of AI-powered information retrieval.

Questions for content creators

However, the approach also raises questions. Content creators may be concerned about how their material is used or summarized, particularly if users can get answers without watching full videos. There are also potential challenges around accuracy, context, and attribution issues that have surfaced across many generative AI applications.

Ask YouTube appears to be in limited testing, with no official timeline for a broader rollout. Still, the feature suggests a clear trend: the future of search whether text or video is becoming increasingly conversational, personalized, and AI-driven.

The singer is taking a proactive move to prevent deepfake rip-offs

By Mark Huffman of ConsumerAffairs

• Taylor Swift has reportedly filed new trademark applications covering both her likeness and her voice.

• The move is widely seen as a preemptive strike against the growing threat of AI-generated deepfakes.

• Legal experts say the filings could set a precedent for how celebrities protect their identity in the age of generative AI.

If you are a famous person, people without fame increasingly try to cash in by using AI to rip off your likeness even your voice. Taylor Swift is taking an aggressive step to protect her identity in the digital age, filing trademark applications that extend beyond her image to include her voice, an increasingly valuable and vulnerable asset in an era of rapidly advancing artificial intelligence.

According to filings submitted to the U.S. Patent and Trademark Office, the global pop star is seeking expanded protections that would give her greater control over how her likeness and vocal identity are used commercially. While celebrities have long trademarked their names and images, Swifts attempt to formally secure rights over her voice signals a new frontier in intellectual property law.

The move comes amid a surge in AI-generated deepfake content, including songs that mimic the voices of well-known artists. In recent years, viral tracks using AI-generated versions of major performers including Swift have circulated widely online, raising concerns about consent, compensation, and reputational harm.

Entertainment industry unease

Legal analysts say Swifts filing reflects growing unease within the entertainment industry. According to legal analysts, voices are becoming just as recognizable and monetizable asfaces. If courts uphold these kinds of protections, they sayit could fundamentally reshape how identity rights are enforced.

Swift has been particularly proactive in managing her intellectual property. Her ongoing efforts to re-record her early albums to regain control over her master recordings have already positioned her as a leading figure in artist rights. This latest legal maneuver appears to extend that strategy into emerging technological territory.

Whos next?

The implications could reach far beyond the music industry. Actors, influencers, and even public figures in politics and media are facing similar challenges as AI tools make it easier to replicate voices and appearances with minimal effort.

Tech companies, meanwhile, are under increasing pressure to address misuse. Some platforms have begun implementing watermarking and detection tools for synthetic media, but enforcement remains inconsistent.

For Swift, the trademark filings are as much about prevention as enforcement. By formally staking a legal claim to her voice, she may be better positioned to challenge unauthorized uses before they spread widely.

Whether the filings will be approved and how broadly they will be interpreted remains to be seen. But one thing is clear: as artificial intelligence blurs the line between real and replica, the battle over who owns a persons identity is just beginning.