
Only 54% of consumers trust Black Friday discounts, while one in five actively distrusts advertised sale prices, according to a new international survey.
Shoppers are suffering from promotion fatigue, with some planning to spend less or skip holiday sales because they believe discounts are available year-round.
Artificial intelligence is changing holiday shopping, with 56% of consumers using or planning to use AI to compare prices and find bargains.
Amazon has Prime Day promotions in July and October, with Walmart and Target also launching sales promotions of their own around those times. But these constant sales may be having an unintended effect on consumers.
By the time Black Friday finally arrives, new research suggests that a growing number of consumers aren't convinced the advertised bargains are as good as retailers claim.
Author: Mark Huffman
Source: Consumer Affairs
Posted: 2026-11-05 13:35:27














