
Brand loyalty could cost you money this Black Friday: Being willing to switch brands gives you more opportunities to find a better deal.
43% of Black Friday shoppers are keeping their options open: New research finds they're considering multiple brands and waiting for discounts before making a final decision.
A little homework now could pay off later: Comparing similar products, checking price histories, and setting a target price can help you avoid disappointing deals.
If you're already planning your Black Friday shopping, a smart money-saving strategy is to not get too attached to the products you want to buy.
Or, more specifically, don't get too attached to the brands. A new survey from Accenture suggests many shoppers are already figuring this out.
Author: Kyle James
Source: Consumer Affairs
Posted: 2026-11-11 21:06:04













