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Consumer Daily Reports

Looks like Apple, smells like trouble

By Kyle James of ConsumerAffairs
November 26, 2025
  • Scammers are using AI to clone big brands (Apple, Coach, Nintendo, etc.) with fake sites, emails, and ads during holiday deal season

  • Email and website are surging, and nearly half of shoppers have seen fake celebrity or influencer endorsements

  • Stay safe by going directly to official sites, double-checking unfamiliar retailers, using scam-protection tools, strong passwords/2FA, and trusting your gut if something feels off


As holiday shopping starts to ramps up, it brings scammers out of the woodwork looking to take advantage of deal seekers. New research from McAfee Labs shows just how aggressively cybercriminals are copying trusted brands online and how easy it is for rushed shoppers to mistake a fake website, ad, or email for the real thing.

From webpages touting fake Apple products to bogus Coach outlet sites, brand impersonation has become one of the biggest risks of the 2025 holiday season.

The brands scammers copy the most

Here are the luxury brands most likely to be impersonated (in order):

  • Coach
  • Dior
  • Ralph Lauren
  • Rolex
  • Gucci

And here are the consumer brands most likely to be impersonated (in order):

  • Apple
  • Nintendo
  • Samsung
  • Disney
  • Steam

No surprise that the list includes brands selling handbags, sneakers, watches, hot tech, gaming consoles, streaming, and gift cards. All stuff that shoppers are always searching for in November and December.

Scammers know this, and so they lean hard into AI to create lookalike branded websites, holiday sale graphics, and limited-time deals designed to get you to enter payment info before you think too hard about it.

Coach stands out among luxury brands, with significantly more scam-related URLs than other high-end names.

On the consumer side, Apple leads the pack as shoppers are always on the hunt for deals on a new MacBook or iPhone.

Apple is followed closely by Nintendo, Samsung, Disney, and Steam, all of which are tied to popular devices, games, or digital services.

How big is the problem? The numbers behind the

McAfees latest findings paint a clear picture of how fast impersonation are growing as the holidays approach:

  • Email are sharply higher these are up about 50% in retail and 85% in tech. The bread-and-butter email you should watch out for include fake shipping notices, password resets, and account alert messages. If you get one, dont trust it and never click a link in the email. Instead, go to the website itself, if the message is real, youll find it there.
  • Fake websites are on the rise technology brand URL are up nearly 50%, and consumer brand URL are up about 5%. Criminals are constantly publishingvery convincing fake websites, hoping you'll buy without thinking and hand over your credit card or bank information in the process.
  • Unfamiliar ads are everywhere 91% of consumers say theyre seeing ads from retailers they dont recognize, and 37% may buy from brands they dont recognize. Yes, you read that correctly, over 1 in every 3 shoppers will consider buying from a brand or site theyve never heard of.
  • AI is reshaping scam tactics 46% of Americans say theyve encountered fake celebrity or influencer endorsements. This is when scammers use AI to pair an actor, musician, or athlete with a fake limited-time deal or bogus product page.

How to protect yourself while you shop

McAfees research serves as a warning to shoppers and it also points toward simple ways to stay safer without giving up the savings:

  • Go to the source, not the link. If you get a text, email, or social ad about a deal, resist the urge to click on it. Instead, always open your browser or the brands official app and search for the deal there.
  • Be extra cautious with unfamiliar retailers. An amazing price from a website youve never heard of deserves an extra look. Be sure to look up independent reviews, check how long the sites been around, and look for a phone number or physical address.
  • Watch for classic red flags. Site is in a different language, pressure to act immediately, demands for payment via gift cards or wire transfers, or requests for sensitive information are all major warning signs.
  • Turn on scam protection tools. Many security programs now scan links and URLs in real time and can warn you before you click on something thats suspicious. Serves as good peace of mind if you tend to freely click around the internet, especially if you regularly click on ads that look interesting to you.
  • Strengthen your accounts. Always use strong, unique passwords, and turn on two-factor authentication where you can. Also, keep an eye on your bank and credit card statements so you can catch suspicious charges quickly.
  • Trust your gut. Id also add the importance of following your gut instinct. If the site just feels off, maybe its the logo, maybe its the wording, maybe its the photos, theres zeroshame in closing the browser tab. No deal is worth the risk if something about the transaction just doesnt feel right.



Posted: 2025-11-26 19:00:40

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More News From This Category
Consumer News: Auto Safety Recall Derby - Week of March 2
Mon, 02 Mar 2026 23:07:07 +0000

Subaru and Kia are part of this week's recall

By News Desk of ConsumerAffairs
March 2, 2026


Weekly Auto Recall Roundup

Here are the latest vehicle and equipment recalls announced by the National Highway Traffic Safety Administration (NHTSA).

Reminder: Recall repairs are free. Contact your dealer as soon as possible if your vehicle is affected.

Daimler Trucks North America, LLC NHTSA Recall ID 26V109000

Issue: Heater Hose May Rupture and Leak

Make Model Model Years
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Subaru of America, Inc. NHTSA Recall ID 26V106000

Issue: Park Outside - Fuel Cap May Leak Fuel

Make Model Model Years
SUBARU CROSSTREK HYBRID 2026
SUBARU FORESTER HYBRID 2025

Kia America, Inc. NHTSA Recall ID 26V105000

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Check your vehicle for recalls

To find out whether your specific vehicle is included in a recall, you can check by VIN or license plate on NHTSA's recall lookup page: NHTSA.gov/recalls.

If your vehicle has an unrepaired recall, contact your local dealership to schedule a repair recall remedies are provided at no cost.


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Consumer News: What is Costco Direct — and how to use it to save big
Mon, 02 Mar 2026 20:07:06 +0000

The Costco discount most members completely miss

By Kyle James of ConsumerAffairs
March 2, 2026
  • Costco Direct automatically saves you money when you buy 2+ qualifying big-ticket items (appliances, TVs, furniture). Look for the red Costco Direct label.

  • Combine items in the same promo (washer + dryer, fridge + dishwasher). The discount applies automatically at checkout.

  • Shop around major holiday sales and use the Costco Anywhere Visa Card by Citi to earn up to 4% back plus most appliance orders include delivery and haul-away.


Costco has a lesser-known online program for members called Costco Direct, and its a game changer when buying big ticket items like furniture, electronics, and appliances.

Heres what it is, how it works, and how to squeeze the maximum savings out of it.

What exactly is Costco Direct?

Photo

Costco Direct is an online-only savings program that offers automatic discounts when you buy multiple qualifying items at the same time.

Youll usually see promotions like:

  • Spend $1,999 on 2+ items Save $300
  • Buy 5+ qualifying appliances Save $500
  • Buy any 3 Costco Direct items Save $200

The item description must have the small red label titled Costco Direct.

They dont advertise the deals very well on the Costco website. Ive found the best way to find them is to actually search Costco Direct directly from their search bar.

The search results will typically include the following:

  • Appliances
  • TVs
  • Laptops
  • Furniture
  • Whole home generators
  • Patio furniture
  • Outdoor gazebos
  • BBQs
  • Toilets

They also occasionally have high-end seasonal items.

Unlike the regular Costco warehouse markdowns, this is an online only, bundle-based discount, that automatically applies at checkout.

The point of Costco Direct is simple

Its designed to reward you for buying multiple big-ticket items at once.

Instead of discounting just one refrigerator or one TV, Costco gives you a bigger automatic discount when you bundle qualifying items together.

Think of it like this:

  • Buy 1 appliance regular sale price.
  • Buy 2 or more qualifying appliances automatic extra savings.

Its Costcos way of:

  1. Encouraging larger online purchases.
  2. Moving high-value inventory faster.
  3. Competing with big-box appliance package deals.

If youre already planning to replace multiple items, say a washer and dryer, or a fridge and dishwasher, Costco Direct can knock hundreds off your total.

But its not meant for small, everyday purchases. The savings is also beneficial if youre building a new home or doing a big remodel and replacing multiple appliances, furniture, or electronics.

Its built specifically for bundled, higher-dollar buys.

How to use Costco Direct

Go to Costco.com and search Costco Direct.

  1. Click into the current promotion page.
  2. Filter by category (appliances, TVs, etc.).
  3. Add qualifying items to your cart.
  4. The discount applies automatically once you hit the quantity threshold.
  5. No coupon codes. No membership upgrade required.

Where the real savings happen

Dont assume that the savings Costco Direct provides is only useful if youre remodeling your entire house. Thats just not true.

Heres how the majority of us can take advantage of the savings:

1. Mix and match strategically

You dont have to buy two refrigerators.

You can combine:

  • A washer
  • A dryer
  • A microwave
  • A dishwasher
  • A couch
  • A reclining chair
  • A dining table set

As long as theyre in the same Costco Direct promotion, youre good to go.

This is perfect if you're outfitting a rental, helping a kid move out, or replacing multiple aging appliances or furniture items at once.

2. Time it around seasonal transitions

Heres when Costco runs the most aggressive Costco Direct promos:

  • Before Memorial Day
  • Before Labor Day
  • Around Black Friday
  • During appliance clearance cycles

If a manufacturer model refresh is coming, then know that youll be able to stack:

  • Manufacturer markdowns
  • Costco Direct bundle savings
  • Credit card rewards

Stacking like this is when your discounts quietly creep into the 2035% off range.

3. Stack with the Costco Credit Card

If you use the Citi Costco Anywhere Visa, you can earn:

  • 2% Executive Membership reward (if youre Executive)
  • 2% from the Costco credit card on Costco purchases

Thats potentially 4% back on top of the Direct discount.

On a $4,000 appliance package, thats another $160 back.

4. Dont forget about delivery perks

Costco Direct appliance purchases typically include:

  • Three- to- five-day delivery in most areas
  • Basic installation
  • Haul-away of old units
  • Extended warranty (often two years total)

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Consumer News: Bipartisan senators offer bill they say would make homes more affordable
Mon, 02 Mar 2026 17:07:07 +0000

The measure would stop hedge funds from buying single-family homes

By Mark Huffman of ConsumerAffairs
March 2, 2026
  • A bipartisan group of U.S. senators has introduced legislation aimed at preventing private equity firms from purchasing single-family homes.

  • Lawmakers say the measure is designed to ease housing affordability pressures and curb investor-driven price spikes.

  • The proposal reflects growing concern in both parties over Wall Streets expanding role in the residential housing market.


Its not often these days that Republicans and Democrats in Congress can agree that a bill needs to be passed. However, Sen. Elizabeth Warren (D-Mass.) and Sen. Josh Hawley (R-Mo.) are cosponsoring a bill to bar private investment firms from buying up single-family homes.

In his State of the Union address last week, President Trump also lent his support to the idea.

Supporters argue that large-scale investor purchases have intensified competition for homes, driving up prices and rents and putting homeownership further out of reach for middle-class families.

Wall Street has exploited the American housing crisis, turning the nations housing stock into a portfolio of rental properties, Hawley said in a statement. Families deserve to be able to buy their own homes and achieve the American dream without competing with big investment companies that irrevocably drive up housing prices. Thats why I am introducing legislation to ban Wall Street from buying single-family homes once and for all.

Small investors not affected

The legislation would apply specifically to private equity firms and other institutional investors that manage pooled funds on behalf of outside investors. Individual landlords and smaller-scale real estate investors would not be subject to the ban. Lawmakers say the goal is to curb large-scale acquisitions that can shift entire neighborhood markets, rather than penalize small property owners.

Under the proposal, covered firms that currently own single-family rental homes would be required to sell those properties within a set timeframe, potentially three to five years. Penalties for noncompliance could include financial fines and restrictions on future real estate activity.

The legislation would reverse a trend that began during the housing market crash of 2009-10, when millions of subprime foreclosures flooded the market with homes, dragging down prices. Seeing bargains, large investors bought up thousands of homes for rental property, effectively taking them off the market and creating shortages, which in turn drove up prices.

The issue of affordability

Housing affordability has become an increasingly urgent issue nationwide. Home prices surged during the pandemic-era buying boom, fueled by low interest rates and limited housing supply. Although mortgage rates have since risen, prices in many markets remain elevated, and inventory continues to lag demand.

Supporters of the bill argue that when private equity firms purchase homes in bulk often making all-cash offers they can outcompete individual buyers and contribute to upward pressure on prices. Some research suggests institutional investors account for a significant share of purchases in certain markets, though nationally they still represent a minority of total homeownership.

The push-back

Industry groups have pushed back on similar proposals in the past, arguing that institutional investors provide rental housing options and professional property management at scale. They also contend that the primary driver of high housing costs is insufficient new construction, not investor ownership.

Real estate and private equity trade associations are expected to oppose the measure, saying it could reduce rental supply and discourage investment in housing development. They may also raise concerns about potential legal challenges, particularly regarding property rights and retroactive divestment requirements.

The bills prospects in Congress remain uncertain. While bipartisan sponsorship increases its visibility, housing policy proposals that directly restrict private investment often face strong lobbying opposition and procedural hurdles. Still, the introduction of the legislation underscores a rare area of cross-party agreement: that housing affordability has become a political and economic flashpoint demanding federal attention.


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Consumer News: New IRS webpage makes it easier to report fraud
Mon, 02 Mar 2026 17:07:07 +0000

Theres now a report fraud tab on the IRS home page

By Mark Huffman of ConsumerAffairs
March 2, 2026
  • The IRS has launched a new Report Fraud web page to make it easier for taxpayers to confidentially report suspected tax fraud, and evasion.

  • The page consolidates multiple reporting options into a single location at IRS.gov/SubmitATip and through a new button on the IRS homepage.

  • The agency says internal improvements will help it better process referrals and crack down on illegal tax activity.


The Internal Revenue Service has unveiled a new online tool designed to simplify how

taxpayers report suspected tax fraud and related , part of a broader effort to strengthen enforcement and improve how tips are handled inside the agency.

The new web page, accessible through a Report Fraud button on the IRS.gov homepage or directly at IRS.gov/SubmitATip, centralizes previously scattered reporting options into one streamlined location. Taxpayers can use the page to confidentially report suspected tax fraud, evasion, or other tax-related illegal activities.

IRS Chief Executive Officer Frank J. Bisignano said the changes are intended to make the reporting process more user-friendly while addressing longstanding internal inefficiencies.

Improvements to the IRS fraud reporting system make reporting suspected wrongdoing easier and simpler and will address historic challenges that had prevented the IRS from making maximum use of the referrals it receives, Bisignano said.

By reporting suspected tax fraud or , taxpayers play an important role in uncovering fraud and supporting the integrity of the nations tax system.

Report fraud ASAP

The IRS is encouraging taxpayers to report suspected wrongdoing as soon as possible, saying timely tips can help the agency more effectively address fraud and noncompliance.

While the new web page represents the first phase of the effort, officials described it as part of a longer-term modernization plan. Future updates are expected to reduce the number of forms required to submit tips, automate certain processes and incorporate modern case management software to better track and evaluate referrals.

Historically, the IRS has faced challenges in fully leveraging the information it receives from the public. According to the agency, creating fewer work streams, simplifying submission procedures and improving internal processing will make it easier to act on credible leads.

The IRS said the changes are aimed at strengthening enforcement capabilities while making it more straightforward for taxpayers to participate in protecting the integrity of the federal tax system.


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Consumer News: Valley Springs bottled water recalled over contamination concerns
Mon, 02 Mar 2026 14:07:06 +0000

More than 650,000 units are affected

By Mark Huffman of ConsumerAffairs
March 2, 2026
  • Nearly 651,000 gallons of bottled water recalled in Illinois and Wisconsin over sanitary concerns.

  • FDA classifies the action as a Class II recall, citing products bottled under insanitary conditions.

  • Recall remains ongoing; no press release has been issued by the company.


Valley Springs Artesian Gold, LLC is recalling nearly 651,000 units of bottled water distributed in Illinois and Wisconsin after federal regulators determined the products were bottled under insanitary conditions. Some bottles may have also been distributed to other states.

The recall, identified by the U.S. Food and Drug Administration as Event ID 98410, was initiated voluntarily by the Portage, Wisconsin-based company on Feb. 6, 2026. The FDA classified the action as a Class II recall on Feb. 26, indicating that use of the product could cause temporary or medically reversible adverse health consequences, though the risk of serious harm is considered remote.

The recall covers three one-gallon (128 fl. oz.) plastic jug products with plastic caps:

  • Valley Springs 100% Natural Bottled Water (UPC 0 31193-00701 9), totaling 379,868 units.

  • Valley Springs 100% Natural Bottled Water with Fluoride Added (UPC 0 31193-01301 0), totaling 7,840 units.

  • Valley Springs Steamed Distilled Water (UPC 0 31193-00601 2), totaling 263,440 units.

What to know

In total, 651,148 units are affected. The FDA report lists water was bottled under insanitary conditions as the reason for the recall. The agency did not specify the exact nature of the sanitary deficiencies in its enforcement report.

The company notified consignees and/or the public using multiple communication methods, including combinations of email, fax, letter, press release, telephone, or in-person visits, according to the FDA filing. However, the enforcement report notes that no formal press release was issued specifically for the recall.

As of the FDAs latest update, the recall remains ongoing and has not been terminated.

Consumers who purchased one-gallon Valley Springs bottled water products in Illinois or Wisconsin are advised to check the UPC codes and discontinue use of affected items. Retailers and distributors have been instructed to remove the products from sale.


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