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New research from McAfee shows scammers are taking advantage of rushed booking decisions and fake travel alerts

By Kristen Dalli of ConsumerAffairs
May 28, 2026

  • New McAfee research found that 33% of travelers admit they ignore warning signs to avoid missing out on travel deals, while 90% feel pressure to book quickly.

  • Scammers are increasingly impersonating airlines, hotels, and trusted travel brands with fake booking sites, texts, and emails designed to create urgency.

  • Experts say slowing down, verifying messages before clicking, and booking directly through trusted travel platforms can help consumers avoid costly .


Booking travel can already feel stressful, especially when prices keep changing and deals disappear within hours.

But according to new research from McAfee, that urgency may also be making travelers more vulnerable to . The company found that many consumers are ignoring warning signs, clicking suspicious travel links, or trusting messages that appear to come from airlines and hotels without verifying them first all because they are afraid of missing out on a good deal.

ConsumerAffairs interviewed McAfees Head of Threat Research and Response, Abhishek Karnik, who warned that scammers are increasingly taking advantage of rushed booking habits and impersonating well-known travel brands to trick consumers into handing over personal information or money.

Travelers are making riskier decisions

One of the ways scammers are getting away with these schemes is by creating a sense of pressure and urgency among travelers who are increasingly looking for deals on travel.

Rising costs, limited availability, and fear of missing out are driving rushed decisions, Karnik said. Our research found that 90% of travelers feel pressure to lock in deals quickly. One-third admit they have ignored warning signs to avoid missing out, while a similar share say they would book a cheaper deal before fully verifying it.

What feels different this year is just how believable these have become. Scammers are getting better at using timing, trusted brands, and personalization in ways that make fraudulent interactions feel routine and legitimate.

Why this works

Nobody wants to miss out on a seemingly great travel deal. This works in scammers favor, as travelers are quick to pounce on last chance deals.

When people are watching flight prices jump, seeing only two rooms left, or getting hit with countdown timers, it creates pressure to make a quick decision, Karnik said.

Scammers know that and are getting really good at using urgency against people. They create fake travel deals, lookalike booking sites, and messages that seem to come from airlines or hotels to make something feel routine and time-sensitive.

Our research found that 41% of travelers trust messages that appear to come from airlines or hotels without double-checking them first, and 20% click travel-related links without verifying the source.

Know the red flags

Karnik shared the top red flags consumers should know when booking travel:

  • Urgency: If a deal is telling you to book now, warning that prices are about to disappear, or making it feel like you must decide immediately, that is worth paying attention to.

  • Unexpected texts or emails from unknown senders:Especially ones that include links or attachments and claim there is an issue with a flight, booking, refund, or payment.

  • Deals that seem dramatically cheaper than similar options: This could also bewebsites that appear to be from a trusted airline or hotel brand but feel slightly off. Scammers are getting very good at creating unbelievable deals and lookalike websites that seem legitimate at first glance.

  • Unofficial payment methods:If someone is asking you to move off the official booking platform or pay through wire transfer, cryptocurrency, gift cards, or another unusual payment method, that should immediately raise concerns.

The pause can protect you

Karnik says slowing down is one of the best ways for consumers to protect themselves against these .

He offered more tips for travelers:

  • Book directly through airlines, hotels, and trusted travel sites or apps. If a deal pops up in a text, email, or social post, go directly to the company instead of clicking the link.

  • Pause before reacting to travel-related messages. If you get a text or email about a flight change, refund, reservation issue, or unexpected charge, double-check it through the airline, hotel, or booking platform before acting.

  • Use a VPN when traveling, especially on public Wi-Fi. Whether you are checking reservations, logging into accounts, or making payments, secure connections matter.

  • Use a credit card for bookings when possible and keep an eye on transactions. Credit cards often offer stronger fraud protections and make it easier to dispute suspicious charges if something goes wrong.

  • Take a quick look at your social media privacy settings before posting while traveling. Small details about where you are, where you are staying, or what you are doing can sometimes make scam messages feel more convincing.

  • Use tools that help spot . McAfees Scam Detector can help flag suspicious links, messages, QR codes, and booking sites before you engage.




Posted: 2026-05-28 20:35:27

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More News From This Category
Consumer News: The biggest sleep disruptors may be closer to home than you think
Mon, 27 Jul 2026 22:07:08 +0000

New survey reveals what's keeping many adults awake night after night

By Kristen Dalli of ConsumerAffairs
July 27, 2026
  • Family responsibilities, work stress, and mental health are among the most commonly reported factors affecting sleep.

  • The findings come from a nationwide survey of more than 2,000 U.S. adults conducted in June 2025.

  • The results highlight how everyday pressures not just bedtime habits can influence sleep quality.


Getting enough sleep isn't always as simple as turning off the lights a little earlier. For many adults, everyday responsibilities and life stressors can make it difficult to get consistent, restful sleep.

A new survey from the American Academy of Sleep Medicine (AASM) found that family obligations, work demands, financial pressures, and physical and mental health challenges all play a role in how well people sleep. Rather than pointing to a single cause, the findings suggest that sleep is often affected by multiple aspects of daily life.

The survey underscores something many people may already suspect: the factors interfering with sleep often extend well beyond the bedroom.

People are struggling to protect their sleep in the face of real, ongoing pressures, AASM spokesperson Dr. David Kuhlmann said in a news release.

Whether it's a demanding job, financial stress, or the around-the-clock responsibility of caring for a family, these burdens don't disappear at bedtime. And when sleep suffers, so does our ability to manage stress, stay healthy, and function at our best.

How the survey was conducted

The findings are based on an online survey commissioned by the American Academy of Sleep Medicine and conducted by independent market research agency Atomik Research.

Researchers surveyed 2,007 adults across the United States between June 5 and June 13, 2025. The survey has a margin of error of plus or minus 2 percentage points at a 95% confidence level.

Participants were asked which aspects of their lives had a major, moderate, minor, or no impact on their ability to sleep well on a regular basis. The survey explored a range of potential influences, including family responsibilities, work, finances, health, technology use, environmental factors, and caregiving.

What the results mean for consumers

Family responsibilities topped the list, with 45% of adults saying they have a major or moderate impact on their ability to sleep well. Physical health problems (39%) and job stress (39%) followed closely behind, while 37% pointed to mental health challenges as a significant factor affecting their sleep.

Financial concerns also ranked high. More than one-third of respondents said housing costs (36%) and work schedules (35%) have a major or moderate impact on their sleep. Nearly three in 10 adults (29%) also said limited access to healthcare affects how well they sleep.

Other factors were less commonly identified but still affected some respondents. Twenty-five percent cited social obligations, 24% pointed to caregiving responsibilities, and 23% said technology use had a major or moderate effect on their sleep. Fewer adults reported that environmental noise (22%), environmental light (20%), or travel (15%) regularly disrupted their sleep.

Poor sleep is not a personal failing. It is often a reflection of the pressures people face outside the bedroom, Dr. Kuhlmann said. We encourage anyone who is consistently struggling to sleep well, or who experiences excessive daytime sleepiness, to speak with a healthcare professional. Identifying the root causes of poor sleep is an important first step toward better overall health.


Read More ...


Consumer News: Spam are making Americans ignore calls — even the important ones
Mon, 27 Jul 2026 22:07:08 +0000

A new survey suggests consumers may be missing calls from healthcare providers, employers, and other important callers to avoid fraud

By Kristen Dalli of ConsumerAffairs
July 27, 2026
  • A new survey found that 66% of Americans have missed an important call while screening for spam, including calls from healthcare providers, employers, and financial institutions.

  • As phishing become more sophisticated, consumers are growing more cautious about answering unknown calls and opening unexpected emails.

  • Experts say the key is finding a balance: verify unfamiliar communications without ignoring legitimate calls and messages that could be important.


Spam calls, suspicious texts, and phishing emails have become such a routine part of daily life that many consumers have started tuning them out altogether.

While being cautious can help reduce the risk of falling for a scam, it may also come with unintended consequences.

New research from Cloaked found that many Americans have missed important calls while screening unknown numbers, highlighting how growing scam fatigue is changing the way people communicate and the trade-offs consumers face as they try to protect their personal information.

ConsumerAffairs spoke with Annmarie Giblin, Chief Compliance Officer at Cloaked to learn the ins and outs of what this means for consumers.

Missing important calls

Cloakeds survey found that 66% of Americans have missed an important call in an attempt to screen a spam or fraud call. However, skipping those calls can also have important implications.

Beyond health care, the most commonly missed calls in the study came from employers or recruiters, cited by 18% of respondents, followed by pharmacies or insurance providers at 16% and financial institutions at 15%, Giblin said.

A screened call could mean losing a job opportunity or failing to respond quickly to suspicious activity on a bank account. It could also mean being tricked by a scammer that could result in identity theft or stolen money. The bigger issue is that consumers currently have to make a risk calculation every time their phone rings, trying to determine in seconds whether answering that unknown number is more dangerous than ignoring it.

Emails are risky too

The survey also found that 40% of Americans believe phishing emails to be the most convincing spam format. Ignoring or deleting important emails can also lead consumers to miss important communications.

The most effective phishing emails no longer look sloppy or generic, Giblin said. They imitate familiar brands, reference believable activities like package deliveries or password resets, and create enough urgency to make the recipient act before thinking. Personal details gathered from breaches or social media can make the message feel legitimate and expected.

At the same time, polished formatting and a button leading to a convincing imitation website remove many of the warning signs consumers were once taught to look for. The strongest defense is to have a healthy skepticism of such messages, especially when unsolicited, and in general avoiding using the link in the email and instead, independently go to the companys official app or website.

Protecting yourself is important

Because have gotten so advanced, its hard for consumers to determine whats a legitimate call and whats not. However, never answering an unknown number isnt the answer either, as it could mean you miss important information.

Giblin shared her best tips to help consumers protect themselves, while also not cutting themselves off from important communication:

  • Have a healthy dose of skepticism of unsolicited communications.

  • Let unfamiliar calls go to voicemail.

  • Review messages promptly rather than automatically deleting them.

  • Verify requests through a channel you initiate (e.g., open the official app, type the organizations website yourself, or call a number printed on a statement instead of clicking a link or calling the number provided in a message).

  • Use carrier or other third party spam filtering and set up legitimate account alerts.

  • Save known numbers for doctors, schools, pharmacies, banks, and other essential contacts.

The goal is to make verification a routine step before sharing information or granting account access, she said.


Read More ...


Consumer News: Back-to-school shopping doesn't have to break the bank: Budgeting tips to keep spending in check
Mon, 27 Jul 2026 22:07:08 +0000

Learn practical advice to eliminate spending stress this back-to-school season

By Kristen Dalli of ConsumerAffairs
July 27, 2026
  • Inflation and technology costs are making back-to-school shopping more expensive, with electronics now one of the biggest expenses for many families.

  • Creating a budget, prioritizing needs over wants, and spreading purchases out over time can help families avoid overspending and unnecessary debt.

  • Back-to-school shopping is a great opportunity to teach kids valuable money skills, from comparison shopping to understanding the difference between needs and wants.


Back-to-school shopping can feel like a fresh start, but it can also put a strain on the family budget.

Between classroom supplies, new clothes, shoes, and extracurricular essentials, the costs can add up quickly. While it may be tempting to rely on credit to cover the expense, taking a thoughtful approach to budgeting can help families avoid unnecessary debt.

Cynthia Chen, founder and CEO of Kikoff, shares practical strategies for planning ahead, making smarter spending decisions, and keeping back-to-school shopping affordable.

Inflation wins again

Chen explained that the number one factor impacting rising back-to-school prices is inflation.

Clothing, shoes, backpacks, and school supplies all cost meaningfully more than they did a few years ago, and higher costs across the board including gas and transportation, which feed into the price of nearly everything keep prices elevated, she said.

On top of that, what counts as a school supply has expanded. Electronics are now the single largest spending category, so a laptop or tablet in a replacement year can dwarf the cost of notebooks and pencils.

The financial blind spots

As parents are preparing for back-to-school, Chen says that its more than just a single shopping trip. Parents need to be prepared for the costs that pop up once school is underway.

The most common blind spot is treating back-to-school as a single shopping trip when it's really a season, she said. The initial haul (clothes, shoes, supplies) is only the first wave. The costs that catch parents off guard come later: activity and lab fees, sports registration, instrument rentals, field trip deposits, and club dues that trickle in from August onward.

A second blind spot is clothing and shoes for younger kids, who outgrow everything so quickly that a full wardrobe refresh can quietly become one of the largest line items, often more than double what families actually spend on supplies, Chen explained.

Other factors to consider: childcare, after-school care, and other recurring costs tied to the school year.

Money-saving tips

To make your budget stretch farther this back-to-school season, Chen shared her best advice:

  • Start by taking inventory. Before you buy anything, go through what survived last year last year's backpack, calculator, or barely-used supplies may have another year in them. Then map out exactly what you actually need to buy new, and assign a dollar amount to each category so you're shopping against a plan instead of a vibe.

  • Set the total budget based on what you can genuinely afford. Ignore what the sales are tempting you toward, and shop within that number. If money is tight, lean on used textbooks, hand-me-downs from older siblings or family, and secondhand items that are still in good shape.

  • Get serious about extracurriculars. List them in priority order and fund the most important ones first you don't have to say yes to everything in the same month. The goal is to make your decisions before you're standing in the store with your kids asking for the name-brand version.

  • Its a marathon not a sprint. Spread purchases out over several weeks, buy only the essentials to start the year, and fill in the rest once you know what your child actually needs. This will protect your budget far better than one big, emotional shopping trip.

Getting kids involved in finances

Chen also explained that this season is a great time to teach kids about financial literacy in terms they understand. These lessons can leave lasting impacts that help them better understand the value of things and how to build smart spending habits at a young age.

This season is one of the best real-world classrooms parents have, Chen said. The core lesson is the difference between needs and wants the calculator and the shoes that fit are needs; the character-branded backpack when a plain one works is a want.

She also shared a simple, powerful exercise to really drive the point home. Chen recommends giving an older child a set amount for a category, like clothes or supplies, and let them make the trade-offs themselves.

When they realize that splurging on one item means less for everything else, the concept of a budget stops being abstract, she said/ Bringing them into comparison shopping, too checking prices across stores, waiting for a sale, or choosing the store brand teaches them that money decisions have options. Learning needs versus wants early is a skill that serves kids well as they grow into financial independence.


Read More ...


Consumer News: Apple's new iPhone feature is designed to catch scammers before they catch you
Mon, 27 Jul 2026 22:07:08 +0000

Your iPhone may soon stop you before you fall for a scam

By Kyle James of ConsumerAffairs
July 27, 2026
  • New scam protection: iOS 27's Trust Insights can detect signs you're being manipulated into sending money or sharing sensitive information.

  • Built-in pause button: Your iPhone may show a warning, require extra verification, or briefly delay risky actions to help stop .

  • Stay cautious: Always verify unexpected requests, never rush payments, and keep your iPhone updated for the latest security protections.


Apple is adding a new layer of scam protection to iPhones, and it could help prevent some of the costliest fraud schemes before money ever leaves your account.

With the upcoming release of iOS 27 in mid-September, Apple is introducing Trust Insights, a built-in security feature designed to recognize when someone may be manipulating you into sending money, sharing sensitive information, or making risky account changes. According to Apple, the feature analyzes behavioral patterns (not the content of your conversations) to detect signs that you may be under pressure from a scammer.

The technology arrives as phone, text, and email continue to cost Americans billions of dollars each year. Criminals increasingly rely on urgency and psychological pressure rather than obvious phishing emails, making it harder for even savvy consumers to recognize when they're being targeted.

Exactly how Trust Insights works

Rather than reading your messages or listening to your calls, Trust Insights looks for unusual behavior that may indicate you're being coerced.

For example, if you're suddenly attempting to send a large payment, change important account information, or share sensitive documents while your behavior differs from your normal patterns, your iPhone may display a warning, require an extra verification step, or briefly delay the action.

Apple says the analysis happens on the device, and the behavioral data is deleted immediately after it's evaluated. The company says it does not analyze the actual content of your calls, texts, or emails.

The feature will also include a built-in safeguard against scammers who might try to convince victims to disable it. While users can turn Trust Insights off, Apple has added a waiting period before that setting takes effect.

Apple's new feature is a helpful safety net, but it's most effective when paired with smart habits.

Here are five ways to reduce your chances of becoming a scam victim.

Treat security warnings like a stop sign, not a speed bump

If your iPhone displays a fraud warning, asks for an extra verification step, or briefly delays a payment, don't simply tap through it.

Those few extra seconds are designed to interrupt the urgency scammers rely on. Pause the conversation, think about what's happening, and ask yourself whether the request makes sense.

Slow down whenever money is involved

Scammers almost always create a sense of urgency. They may claim your bank account has been hacked, your Social Security number has been compromised, or a loved one is in trouble and needs money immediately.

The moment someone pressures you to act "right now," consider it a major red flag. Taking even five or ten minutes to verify the situation can prevent a costly mistake.

Hang up and contact the company yourself

Never trust a phone number, text message, email, or website simply because it looks legitimate. Criminals can spoof caller ID and create convincing fake websites.

If someone claims to represent your bank, Apple, Amazon, PayPal, or another company, end the conversation and contact the organization using the phone number on your credit card, account statement, or official website.

Keep your iPhone updated

Security updates aren't just about adding new features they often include important protections against the latest and cyber threats.

Turn on automatic updates so you receive Apple's newest security tools, including Trust Insights, as soon as they're available.

Remember that no technology catches every scam

Even with AI-powered fraud detection, scammers constantly adapt their tactics. No security feature is foolproof.

If someone asks you to buy gift cards, transfer money through a payment app, move cash into cryptocurrency, or keep the conversation secret, stop immediately. Those are among the most common signs of a scam, regardless of what your phone says.

Pro tip: Create a family "fraud password" or code word. If someone ever calls claiming to be a relative in an emergency or asking for money, ask for the password. It's a simple step that can help protect against the growing number of AI voice-cloning and family emergency .


Read More ...


Consumer News: Auto Safety Recall Derby - Week of July 27
Mon, 27 Jul 2026 22:07:07 +0000

Ford, Blue Bird, and Coach and Equipment are part of this week's auto recall roundup

By News Desk of ConsumerAffairs
July 27, 2026


Weekly Auto Recall Roundup

Here are the latest vehicle and equipment recalls announced by the National Highway Traffic Safety Administration (NHTSA).

Reminder: Recall repairs are free. Contact your dealer as soon as possible if your vehicle is affected.

Coach and Equipment Mfg. Corp. NHTSA Recall ID 26V472000

Issue: Wheelchair Lift May Inadvertently Move

Make Model Model Years
COACH AND EQUIPMENT PHOENIX 20242025
COACH AND EQUIPMENT METROLITE 20252026

Aluminum Trailer Company (ATC) NHTSA Recall ID 26V471000

Issue: Wireless Remote May Fail to Stop Winch

Make Model Model Years
ATC RM500 2026
ATC RM700 2026

Ember Recreational Vehicles, INC NHTSA Recall ID 26V469000

Issue: Incorrect VIN on Label

Make Model Model Years
EMBER E-SERIES 2027
EMBER OVERLAND SERIES 2027
EMBER TOURING EDITION 2027

Ford Motor Company NHTSA Recall ID 26V468000

Issue: Engine Compartment Fire

Make Model Model Years
FORD BRONCO 20212026

Blue Bird Body Company NHTSA Recall ID 26V467000

Issue: Brake Fluid Leak May Cause Fire

Make Model Model Years
BLUE BIRD VISION TRANSIT BUS 20222027

Blue Bird Body Company NHTSA Recall ID 26V466000

Issue: Brake Fluid Leak May Cause Fire

Make Model Model Years
BLUE BIRD VISION SCHOOL BUS 20222027

Check your vehicle for recalls

To find out whether your specific vehicle is included in a recall, you can check by VIN or license plate on NHTSA's recall lookup page: NHTSA.gov/recalls.

If your vehicle has an unrepaired recall, contact your local dealership to schedule a repair recall remedies are provided at no cost.


Read More ...


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