As a small business, it's essential to build your brand's reputation by creating a killer marketing strategy. Increasing your brand's awareness not only expands your reach but also makes your marketing campaigns more effective. If you're a starter business and curious how to get your name out there, here’s how small businesses can effectively build brand awareness without large-scale budgets.
Ask For Feedback (and Act On It)
Feedback and reviews are an essential part of most transactions now. Most customers read reviews before they go to an establishment. Asking your customers for feedback and acting on the feedback they give you will help your business grow. You should prioritize negative feedback and make changes to provide a more positive experience. Having positive reviews and acting on feedback will boost your reputation as a trustworthy business.
Customize Your LLC Swag
There's no better way to build your brand's awareness than creating merchandise for customers to wear. Supplying merchandise allows you to have your brand in the homes of anyone you interact with and possibly attract future customers. From custom branded socksto sweatshirts to pens, the possibilities are endless! Handing out your merch at an event or having some for sale at your establishment is a great way to market your business.
Get Involved With Local Businesses
Being active in your community is another way small businesses can effectively build brand awareness. If your city or community is having an event, you should sign up for a booth! Try partnering with local businesses, charities, or sports teams to get your name and service out there.
Provide Excellent Customer Service
There's nothing more powerful than word-of-mouth advertising. All efforts toward building your brand's reputation will be wasted if you don't prioritize positive customer experiences. When it comes to customer service, treat your customer better than you expect others to treat them. Customers who experience excellent service are more likely to become returning customers and share their experiences with others.
Fri, 27 Jun 2025 12:20:00 GMT Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community partnerships, and creativity.
Fri, 20 Jun 2025 07:10:13 GMT This post was created in partnership with Tracksuit Key takeaways Brand building involves striking a balance between immediate business needs and long-term growth through strategic customer ...
Thu, 15 May 2025 03:19:00 GMT For new freelancers looking to build their brand, Ryan advises you to get clear about your core values and the specific expertise you bring to the table, focusing on consistency. “Building a personal ...
Tue, 18 Feb 2025 13:18:00 GMT As the business landscape continues to evolve, the importance of a strong brand identity cannot be overstated. It is the key to standing out in a crowded market and building lasting relationships ...
Fri, 18 Oct 2024 16:59:00 GMT Here are some ways to make sure you have an exceptional small business brand: Consider the name of your business. The true advantage big businesses have over us is in their budgets.
Noon Briefing by Stéphane Dujarric, Spokesperson for the Secretary-General.
---------------------------------
Highlights:
Secretary-General / Financing for Development
Deputy Secretary-General
Occupied Palestinian Territory
Syria
Humanitarian Syria
Sudan
Sudan Humanitarian
Democratic Republic of the Congo
Haiti
Briefing
---------------------------------
SECRETARY-GENERAL/ FINANCING FOR DEVELOPMENT
This morning, in Sevilla, Spain, the Secretary-General had a closed meeting with the Heads of the Multilateral Development Banks (MDBs). He then had a bilateral meeting with Juan Manuel Moreno Bonilla, President of the regional government of Andalusia and the First Vice-President of the European Committee of the Regions.
The Secretary-General left Sevilla in the afternoon. We expect to announce his next travel in the coming days.
DEPUTY SECRETARY-GENERAL
The Deputy Secretary-General, Amina Mohammed, was also present at the Fourth International Conference on Financing for Development (FFD4) in Sevilla, where she delivered remarks at the High-Level session of the International Business Forum. She called for a shift from international assistance to investments in sustainable development and underscored the private sector’s role in delivering impact at scale.
She also participated in a G20-Spain high-level special event on debt sustainability in developing countries alongside Prime Minister Pedro Sanchez, and she highlighted the need to break the cycle of debt and welcomed the growing attention from policymakers.
This evening, she will travel to Vienna to address the 68th session of the Committee on the Peaceful Uses of Outer Space, organized by the United Nations Office for Outer Space Affairs (UNOOSA).
During her time, there she will meet with Member States, senior government officials and the UN system. She will then return to Seville on Thursday for the closing of FFD4.
OCCUPIED PALESTINIAN TERRITORY
Turning to the situation in the Gaza Strip, the Israeli military operations have further intensified in northern Gaza since the issuance of the displacement order on Sunday by the Israeli authorities. In the time since that directive was announced, our partners on the ground say that at least 1,500 families have been displaced from North Gaza, as well as eastern parts of Gaza governorate, towards the central and western parts of Gaza governorate.
Over the past 48 hours, five school buildings sheltering displaced families in North Gaza were reportedly hit, with deaths and injuries reported. Initial assessments by partners indicate that many families who fled from the schools that were hit have returned to North Gaza, largely due to the lack of alternatives and limited shelter space elsewhere.
Healthcare also continues to come under attack. The World Health Organization says that in central Gaza yesterday, a tent sheltering displaced people in the courtyard of Al-Aqsa Hospital in Deir al Balah was reportedly hit, injuring five people. The agency added that the hospital’s internal medicine department also sustained some damage, and its oxygen supply line was affected.
Since October 2023, WHO has documented 734 attacks on healthcare in Gaza. WHO reiterated its call for the protection of civilians and healthcare facilities. OCHA reiterates that under international humanitarian law, civilians and civilian infrastructure must be protected, not targeted.
Regarding aid operations on the ground, OCHA tells us that movement restrictions remain a major challenge, preventing partners from predictably and sustainably providing critical services and assistance.
Full Highlights:
https://www.un.org/sg/en/content/ossg/noon-briefing-highlight?date%5Bvalue%5D%5Bdate%5D=01+July+2025
Published: 1st Jul 2025 05:31:08 By: United Nations
United Nations Video: Development financing conference draws business leaders who manage trillions of dollars | #FFD4
How do you generate more investment in sustainable development? Gather business leaders who help to manage trillions of dollars. Right now, they are engaged in discussions with officials from the United Nations and others concerned with achieving progress for people and the planet. UN expert Krishnan Sharma explains the business forum now underway at the International Conference on Financing for Development in Sevilla.
Published: 1st Jul 2025 03:55:33 By: United Nations
United Nations Video: Gaza: "Level of suffering and brutality is unbearable" - Briefing to the UN Security Council
Briefing by Khaled Khiari, Assistant Secretary-General for the Middle East, Asia and the Pacific, on the situation in the Middle East, including the Palestinian question.
Assistant Secretary-General Khaled Khiari today (30 Jun) told the Security Council that “the level of suffering and brutality in Gaza is unbearable,” and “the continued collective punishment of the Palestinian people is unjustifiable.”
Khiari expressed deep concern at “Israeli military operations in Gaza that render large areas of Gaza uninhabitable,” and rejected “the forced displacement of the Palestinian population from any part of the Occupied Palestinian Territory, which would constitute a breach of international law obligations.”
He mourned the United Nations personnel killed in Gaza and “strongly” condemned “the killing of all health and humanitarian personnel and journalists.”
Khiari also condemned “the loss of lives and injuries of Palestinians seeking aid in Gaza” and called for “an immediate and independent investigation into these events and for perpetrators to be held accountable.”
He stressed that the United Nations “will not participate in any aid delivery modality that does not comply with the fundamental humanitarian principles of humanity, impartiality, independence, and neutrality.”
Published: 1st Jul 2025 02:00:38 By: United Nations
United Nations Video: Launch of the Sevilla Platform for Action - UN Chief remarks | #FFD4 | United Nations
Remarks by António Guterres, Secretary-General of the United Nations, at the Launch of the Sevilla Platform for Action - 4th International Conference on Financing for Development FFD4 (Sevilla, Spain).
"Mr. President of the Government of Spain, dear Pedro Sánchez,
Excellencies, ladies and gentlemen,
Thank you for joining this launch of the Sevilla Platform for Action.
Respected President of the Government of Spain — I commend you and your government for your vision and leadership as hosts of the Fourth International Conference on Financing for Development.
We are all here to respond to a global development crisis that threatens people and planet alike.
Our roadmap to a better future — the Sustainable Development Goals — is in danger.
Two-thirds of the targets are not progressing fast enough — or at all.
Solutions depend on financing.
Developing countries need over $4 trillion a year to deliver on the 2030 Agenda.
But they are being battered by limited fiscal space, slowing growth, crushing debt burdens and growing systemic risks.
The Sevilla Commitment document represents a bold plan to get the engine of development revving again:
Through new domestic and global commitments that can channel public and private finance to the areas of greatest need…
By overhauling the world’s approach to debt to make borrowing work in service of sustainable development…
And by reforming the global financial architecture to reflect today’s realities and the urgent needs of developing countries.
But we need all hands on deck.
And that’s why the Sevilla Platform for Action is so critical — and so significant.
In the midst of a world of division, conflict and economic uncertainty, this Platform contains more than 130 specific initiatives that demonstrate what we can achieve by working together.
Governments, private sector partners, international institutions, and civil society groups all together are teaming up to launch high-impact initiatives to bring the Sevilla Commitment to life.
This includes a global hub for debt swaps at the World Bank as part of a broader facility aimed at relieving liquidity constraints and lowering the cost of borrowing.
A debt pause alliance to help countries in times of crisis.
A global coalition to scale-up pre-arranged finance that can be readily deployed when disasters strike.
A blended finance platform to bring public and private finance together in a new and expanded way.
A new tool for Multilateral Development Banks to manage currency risks.
And a commission to explore the future of development cooperation.
In December, I appointed a group of experts on debt who today are announcing 11 immediately actionable proposals to help resolve the debt crisis.
This includes the commitment to establish a borrowers forum for countries to learn from one another and coordinate their approaches in debt management and restructuring.
I look forward to working closely with Member States — including the G20 — to bring this forum to life, to empower borrower countries, and create a fairer system.
Excellencies, ladies and gentlemen,
The Sevilla Platform for Action offers an ambitious, action-oriented response to the global financing challenge.
It provides a springboard toward a more just, inclusive, and sustainable world for all countries.
And above all, it proves that progress and change are possible if we work together.
I hope the Platform inspires countries to work as one to tackle other challenges facing our world today.
Once again, I thank Prime Minister Sánchez and all of you for your leadership.
Thank you".
Published: 1st Jul 2025 01:01:12 By: United Nations
United Nations Video: Sweden in MINUSMA: A Decade of Lessons from the Ground Up (2013-2024)
The LCM Dialogue Series was designed to highlight Member States’ experience and showcase innovative capacity-building approaches and success stories in preparing and deploying uniformed personnel to UN peace operations. By promoting the exchange of lessons learned and best practices among troop- and police-contributing countries and capacity-building providers, this initiative aims to strengthen the preparedness and operational effectiveness of UN peacekeepers.
The Light Coordination Mechanism (LCM) is a shared service of the Division of Policy, Evaluation and Training (DPET) managed by the Integrated Training Service (ITS) in the UN Department of Peace Operations (DPO). The LCM facilitates partnerships between Member States and capacity-building providers to help deploy well-trained and well-equipped military and police personnel to peace operations. Areas of cooperation include training, equipment, infrastructure, logistics, technical support and knowledge management.
Published: 1st Jul 2025 11:00:30 By: United Nations
CNN Video: 75-year-old Cuban immigrant dies in ICE custody
Isidro Pérez, a 75-year-old Cuban man who was paroled into the United States in 1966, died on June 26 after having been in ICE detention for three weeks. CNN's Boris Sanchez speaks with Claire Healy of the Miami Herald and ex-ICE acting director John Sandweg. #CNN #News
Published: 1st Jul 2025 10:15:00 By: CNN
CNN Video: Trump's agenda faces steep challenges in the House
The Senate finally passed President Donald Trump's sweeping domestic policy bill, but it now faces an uncertain future in the House, as Speaker Mike Johnson balances a fractured coalition of conservative and moderate Republican lawmakers.
Published: 1st Jul 2025 10:02:41 By: CNN
CNN Video: Jury in 'Diddy' Trial Reaches Partial Verdict
Jurors in Sean ‘Diddy’ Combs' federal criminal trial said they have reached a verdict on four of the five counts, but they cannot reach a verdict on Count 1, which is racketeering conspiracy. The judge has asked the jury to continue to deliberate. They will resume on Wednesday morning.
Published: 1st Jul 2025 09:18:40 By: CNN
CNN Video: Jury reaches partial verdict in Sean 'Diddy' Combs trial
Jurors in Sean ‘Diddy’ Comb’s federal criminal trial said they have reached a verdict on four of the five counts, but they cannot reach a verdict on Count 1, which is racketeering conspiracy. The judge has asked the jury to continue to deliberate. They will resume on Wednesday morning. #CNN #News
Published: 1st Jul 2025 09:02:58 By: CNN
CNN Video: Ukraine reportedly strikes missile factory deep inside Russia
Ukraine struck a Russian missile factory inside Russia. Russian authorities said the attack killed three people and injured at least 35 more. CNN's Isa Soares speaks with Polish Foreign Minister Radek Sikorski. #CNN #News
Published: 1st Jul 2025 08:24:13 By: CNN
BBC News Video: Jury told to keep deliberating after partial verdict in Diddy trial. #DiddyTrial #BBCNews
The jury has reached partial verdicts during the second day of deliberations in Sean "Diddy" Combs's criminal trial.
The jury has reached a verdict on four of the five counts Diddy faces, but are unable to on the fifth - a racketeering conspiracy charge.
Judge Arun Subramanian has asked the jury to continue deliberating on the final charge.
If convicted on the racketeering charge, Combs faces up to life in jail.
Jane Hill presents BBC News at Ten reporting by John Sudworth.
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#BBCNews
Published: 1st Jul 2025 09:42:40 By: BBC News
BBC News Video: Small boat crossings to UK in first half of year up 48%, figures show | BBC News
Nearly 20,000 people arrived in the UK in the first half of this year by crossing the English Channel in small boats - up 48% on the first six months of 2024.
Just under 1,500 people have crossed since Sunday, taking the total until the end of June to 19,982, according to latest Home Office figures.
The Conservatives said the government "broken a new national record - for failure".
Ministers have previously pointed to clear weather and the willingness of people smugglers to put more people onto boats as factors driving the spike in migration crossings.
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Published: 1st Jul 2025 05:00:52 By: BBC News
BBC News Video: US Senate Republicans narrowly pass Donald Trump's 'big, beautiful' bill’ | BBC News
Republicans in the US Senate have narrowly passed President Donald Trump's mega-bill on tax and spending, and it means the proposed legislation has cleared one of its key hurdles.
The One Big Beautiful Bill Act passed with Vice-President JD Vance casting a tie-breaking vote after more than 24 hours of debate.
It now heads back to the House, or lower chamber, where it still faces more opposition.
An earlier version was cleared by House Republicans by a single-vote margin.
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Published: 1st Jul 2025 04:35:43 By: BBC News
BBC News Video: Father jumps off Disney cruise ship to save daughter who fell overboard | BBC News
A father jumped into the ocean to save his daughter after she fell from the fourth deck of a Disney cruise ship travelling from the Bahamas to the US on Sunday afternoon, witnesses said.
Videos showed passengers cheering as the two were pulled onto a rescue boat after apparently treading water for 10 minutes.
The girl appeared to fall when her father took her picture against a railing, witnesses said. A man overboard alert was broadcast on the ship, and crew rushed to recover them.
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Published: 1st Jul 2025 03:58:47 By: BBC News
ODN Video: Strike on Gaza Internet Cafe Sparks Outcry Over Civilian Targets
Devastating scene shows the aftermath of Israel’s latest strike on Gaza.
On Monday afternoon, a busy seafront café was hit by a missile, killing at least 30 people.
The Al-Baqa Cafeteria was one of the few spaces left with internet... and had become a hub for journalists, activists, and locals.
Footage on X, shows the moment a missile hit, with scenes of destruction and scattered bodies.
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Published: 1st Jul 2025 02:05:17 By: On Demand News
ODN Video: Serbian Police Disperse Protesters and Tear Down Barricades in Belgrade
Serbian police have begun removing street blockades in Belgrade after crowds used metal fences and garbage containers to barricade roads on Sunday evening.
Their anger was fuelled by the arrest of anti-government protesters who clashed with police at a massive rally over the weekend.
Footage shared online appears to show police cars driving at high speed through a blockade on one street in the capital, causing bystanders to flee in panic.
Demonstrations, mainly led by university students, have persisted for eight months.
They were initially sparked by the fatal collapse of a train station roof in Novi Sad last November, which killed 16 people.
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Published: 30th Jun 2025 03:49:29 By: On Demand News
ODN Video: Ambush in Idaho: Firefighters Shot Responding to Blaze
Two US firefighters have been killed, and a third badly injured, in what officials describe as a “total ambush” in Idaho.
The attack began on Sunday afternoon after emergency crews responded to a wildfire on Canfield Mountain near Coeur d'Alene.
Authorities say a man, acting alone, intentionally started the fire and then opened fire on first responders.
The gunman used sniper fire, shooting at both firefighters and police.
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Published: 30th Jun 2025 03:02:26 By: On Demand News
ODN Video: Serbian Protesters Clash With Police in HUGE Anti-Government Protest
This was what the streets of Serbia’s capital, Belgrade, looked like on Saturday, as protestors clashed with riot police as they dissented against the government.
Here's what we know so far:
On Saturday, around 140,000 protestors gathered as part of one of the largest of recent student-led demonstrations against the populist government.
The demonstrations centered around demanding an early election and an end to President Aleksander Vucic’s 12 year rule. His second term is currently due to end in 2027, when parliamentary elections have been scheduled.
Ahead of the protest, organizers issued an ultimatum for Vucic to announce elections, which he declined.
The key details:
Protestors clashed with police who fired tear gas and detained Several dozens of protestors. At least six officers were also reported injured.
This comes after 5 people were detained on Friday, who according to a statement from Serbia’s Higher Court, were accused of plotting to overthrow the government.
Here's the context:
The protests on Saturday come after almost 8 months of persistent dissent led by university students.
Demonstrations started last December, following the deaths of 16 people on the 1st of November, in the collapse of Novi Sad railway station’s roof - which protestors blamed on corruption and negligence in state infrastructure projects.
The backlash to the incident forced the former Prime Minister, Milos Vucevic, to resign earlier this year, but President Aleksander Vucic still remains in power.
The reaction:
As the protest ended, organizers played a statement to the crowd, urging Serbians to "take freedom into your own hands".
They claimed that “The authorities had all the mechanisms and all the time to meet the demands and prevent an escalation” but “Instead, they chose violence and repression against the citizens. Any radicalisation of the situation is their responsibility.”
President Vucic accused the protestors of wanting to topple Serbia, and he hit back at them today in a News conference, claiming that ”Serbia won. You cannot destroy Serbia with violence as some wanted. Serbia has not and Serbia will never stop.” He also praised the Serbian police force for their professionalism.
Report by Sophia Liversidge
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Published: 29th Jun 2025 04:31:34 By: On Demand News
ODN Video: Iran Holds State Funeral for Top Military Leaders Killed in War with Israel
Hundreds of thousands of mourners lined the streets of Tehran to pay their respects to slain military leaders.
A state funeral took place in Iran for about 60 people, including military commanders and nuclear scientists, killed during the 12 day-conflict with Israel.
Coffins draped in the Iranian flag, with portraits of the slain commanders passed by crowds in the square.
Crowds chanted ‘Death to America’ and ‘Death to Israel’ as the trucks with the caskets drove along the capital’s Azadi Street.
Report by Tony Farag
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Published: 28th Jun 2025 01:04:14 By: On Demand News
CBC Video: Ryan Reynolds invested into the Order of Canada
The Vancouver-born actor was among other Canadians who also received the country's highest civilian honour on Canada Day in Ottawa.
CORRECTION: This video previously said Reynolds was appointed to the Order of Canada. In fact, he was already appointed and was invested today.
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Published: 1st Jul 2025 08:36:21 By: CBC News
CBC Video: Prince Edward praises Canada's achievements in July 1 speech
Prince Edward capped off a weeklong visit to Canada with a stop in Ottawa, where he gave a speech to Canada Day revellers at LeBreton Flats Park. 'Today is truly a celebration of you, your home and your land, strong and free,' he said to cheers from the crowd.
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 1st Jul 2025 07:20:02 By: CBC News
CBC Video: FULL SPEECH: Carney speaks at Canada Day celebration in Ottawa
Celebrating his first Canada Day as prime minister, Mark Carney addressed scores of Canadians gathered for holiday festivities at LeBreton Flats in Ottawa.
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Published: 1st Jul 2025 05:42:10 By: CBC News
CBC Video: Carney reflects on 'great pride' in Canada
Speaking from Canada Day celebrations in Ottawa, Prime Minister Mark Carney says Canadians are ‘coming together to build the country’ and ‘write our own story and not to have it dictated to us by somebody else.’
#CanadaDay #MarkCarney #Ottawa #Canada #CBCNews
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Published: 1st Jul 2025 05:07:22 By: CBC News
CBC Video: Canadians ‘strongest when we come together,’ says Carney
While attending Canada Day festivities in Ottawa, Prime Minister Mark Carney told the CBC’s Catherine Cullen that his team is ‘doing what's necessary in order to get the best deal for Canadians’ in negotiations with the United States.
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Published: 1st Jul 2025 04:37:28 By: CBC News
International Video: US Senate narrowly passes Trump’s ‘big, beautiful, budget bill’
Across the Atlantic, a divided Senate has approved Donald Trump's flagship domestic policy bill by the narrowest of margins - which came down to a tie breaking vote cast by Vice President JD Vance.
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After 24 hours of heated debate - three Republicans crossed the floor to join Democrats opposing the bill - including sweeping cuts to taxes and welfare programmes. It now needs to be approved by the House of Representatives, where it could face more opposition.
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At least 24 people were killed in Gaza yesterday when an Israeli airstrike hit a beachside cafe in Gaza City. Witnesses described horrific scenes as the missile hit - saying the popular cafe had been full of families at the time.
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The IDF says it is now "reviewing" the strike, claiming it had been targeting "several Hamas terrorists". We tell the stories of some of those killed.
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Russia claims to have taken control of more territory in eastern Ukraine as it continues with a large offensive. [Subscribe: https://bit.ly/C4_News_Subscribe]
It says Luhansk is now under complete control for the first time since its invasion in 2022, with around 70 per cent of the Donetsk, Kherson and Zaporizhzhya areas also in the grasp of Russian forces.
Ukrainian President Volodymyr Zelenskyy says in this latest offensive, Russia has fired over 1,000 drones.
0:00 - Main story
5:20 - Alina Frolova
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The French capital Paris has been put on red alert as temperatures soar above 40 Celsius. More than a thousand schools will be closed along with landmarks like the Eiffel Tower.
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Two people have died during extreme heat in Italy, which has triggered landslides and violent storms - while Barcelona has recorded its hottest June since records began more than a century ago.
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Bob Vylan’s Glastonbury performance has dominated headlines and sparked a huge debate. The punk duo chanted “death to the IDF” to a live crowd of thousands, and millions more watched at home, as their set aired live on the BBC.
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The backlash was swift - some called it a bold act of protest, while others condemned it as deeply offensive and antisemitic. On-screen warnings issued by the BBC about discriminatory language were deemed “not good enough”, and both the festival and the BBC have since condemned the performance, issuing public apologies.
In this episode of The Fourcast, Matt Frei is joined by journalist and founder of the Free Speech Union Lord Toby Young, and political activist Ash Sarkar - who was at the performance - to unpack the controversy. They discuss the reaction to Bob Vylan’s set, the BBC’s decision to broadcast it, and what this means for free speech and creative freedom in today’s media landscape.
This episode of The Fourcast contains language that some may find offensive.
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