As a small business, it's essential to build your brand's reputation by creating a killer marketing strategy. Increasing your brand's awareness not only expands your reach but also makes your marketing campaigns more effective. If you're a starter business and curious how to get your name out there, here’s how small businesses can effectively build brand awareness without large-scale budgets.
Ask For Feedback (and Act On It)
Feedback and reviews are an essential part of most transactions now. Most customers read reviews before they go to an establishment. Asking your customers for feedback and acting on the feedback they give you will help your business grow. You should prioritize negative feedback and make changes to provide a more positive experience. Having positive reviews and acting on feedback will boost your reputation as a trustworthy business.
Customize Your LLC Swag
There's no better way to build your brand's awareness than creating merchandise for customers to wear. Supplying merchandise allows you to have your brand in the homes of anyone you interact with and possibly attract future customers. From custom branded socksto sweatshirts to pens, the possibilities are endless! Handing out your merch at an event or having some for sale at your establishment is a great way to market your business.
Get Involved With Local Businesses
Being active in your community is another way small businesses can effectively build brand awareness. If your city or community is having an event, you should sign up for a booth! Try partnering with local businesses, charities, or sports teams to get your name and service out there.
Provide Excellent Customer Service
There's nothing more powerful than word-of-mouth advertising. All efforts toward building your brand's reputation will be wasted if you don't prioritize positive customer experiences. When it comes to customer service, treat your customer better than you expect others to treat them. Customers who experience excellent service are more likely to become returning customers and share their experiences with others.
Ah, the 4th of July. That magical time when grills sizzle, flags wave, and the night sky erupts in a glittery celebration of freedom. But before you dive into a pool of potato salad and patriotic playlists, let’s take a moment to explore why we celebrate, how we’ve celebrated through the ages, and how to make the most of this all-American holiday—whether you’re hitting the road or chilling at home.
Grease management might not be the most glamorous part of running a restaurant, but it’s one of the most critical. Without proper handling, grease buildup can lead to plumbing disasters, regulatory fines, and the potential closure of your beloved business. Here’s a breakdown of the grease regulations you must abide by to help your restaurant stay compliant.
Whether you’re stepping up to the plate for a home run or practicing your swings in the batting cage, your baseball bat is a crucial part of your game. To maximize its lifespan and maintain optimal performance, you’ll need to use it beyond just its intended purpose.
Engine overheating is one of the most common and concerning issues drivers face. It can lead to costly repairs and even complete engine failure if not addressed promptly.
Solenoid valves play a critical role in controlling the flow of liquids and gases in various systems, from industrial machinery to sprinkler systems. They disrupt entire operations when they fail, causing costly downtime or damage.
Tue, 20 May 2025 17:00:00 GMT The good news is that building a winning brand isn’t necessarily about big budgets or expensive ad campaigns. It’s about clarity, consistency and connection. Here’s how small businesses can create a ...
Thu, 15 May 2025 03:19:00 GMT For new freelancers looking to build their brand, Ryan advises you to get clear about your core values and the specific expertise you bring to the table, focusing on consistency. “Building a personal ...
Tue, 18 Feb 2025 13:18:00 GMT As the business landscape continues to evolve, the importance of a strong brand identity cannot be overstated. It is the key to standing out in a crowded market and building lasting relationships ...
Fri, 18 Oct 2024 16:59:00 GMT Here are some ways to make sure you have an exceptional small business brand: Consider the name of your business. The true advantage big businesses have over us is in their budgets.
Guests briefed journalists on the key moments and commitments from the 4th International Conference on Financing for Development.
Speakers:
- Amina J. Mohammed, United Nations Deputy Secretary-General
- Carlos Cuerpo, Minister of Economy of Spain
Moderated by Martina Donlon, Spokesperson for the 4th International Conference on Financing for Development, UN Department of Global Communications
To watch all FFD4 events, please visit: https://webtv.un.org/
Published: 4th Jul 2025 01:01:20 By: United Nations
United Nations Video: Expo 2025, Osaka, Kansai, Japan | United Nations
Expo 2025 is held in Osaka, Kansai, Japan from 13 April 2025 to 13 October 2025 with the theme “Designing Future Society for Our Lives.” The UN Pavilion at Expo 2025 brings 35 United Nations entities and 15 offices together under the theme “United for a Better Future”.
Published: 4th Jul 2025 12:30:21 By: United Nations
United Nations Video: Gaza , Palestine, Lebanon & other topics - Daily Press Briefing (3 July 2025) | United Nations
Noon Briefing by Stéphane Dujarric, Spokesperson for the Secretary-General.
Highlights:
Secretary-General/Trip Announcement
Deputy Secretary-General
Gaza
Occupied Palestinian Territory
Lebanon
Cyprus
Ukraine
Russia
Senior Personnel Appointment
Yemen
Global Risk Report
International Days
Financial Contribution
SECRETARY-GENERAL/TRIP ANNOUNCEMENT
The Secretary-General will be arriving in Rio de Janeiro, Brazil, to attend the 17th Summit of the BRICS countries.
The Secretary-General has been invited to speak at an outreach session on “Strengthening multilateralism, economic-financial affairs and artificial intelligence", that will take place on Sunday, 6 July. On Monday, 7 July, he will address a second outreach session, on "Environment, COP30 and global health.”
During his visit, the Secretary-General will also be having meetings with various leaders who are attending the BRICS Summit and we will share those readouts with you.
DEPUTY SECRETARY-GENERAL
Our Deputy Secretary-General, Amina Mohammed, returned to Seville today for the closing of the Fourth International Conference on Financing for Development (FFD4).
At the closing with Prime Minister Pedro Sanchez of Spain, she underscored the consensus around the Seville Agreement as a demonstration of multilateralism in action — with actions to close the SDG financing gap, address the debt crisis, and reform the international financial architecture. She recognized the more than 100 initiatives launched on the Sevilla Platform for Action, including solidarity levies on private jets and first-class travel to generate new resources for sustainable development.
She said that the UN will be operationalizing a Seville Forum on Debt to help countries learn from one another and coordinate their approaches in debt management and restructuring; that forum will be supported by Spain.
She called for FFD4 to be remembered not only as a conference that responded to crisis, but as the moment the world chose cooperation over fragmentation, unity over division, and action over inertia.
Tomorrow, she will travel to Praia, Cabo Verde, to take part in celebrations marking the 50th anniversary of the country’s independence.
GAZA
The Secretary-General is appalled by the deepening humanitarian crisis in Gaza. Multiple attacks in recent days hitting sites hosting displaced people and people trying to access food have killed and injured scores of Palestinians. The Secretary-General strongly condemns the civilian loss of life.
In just one day this week, Israeli orders to relocate forced nearly 30,000 people to flee, yet again, with no safe place to go and clearly inadequate supplies of shelter, food, medicine or water.
International humanitarian law is unambiguous: civilians must be respected and protected, and the needs of the population must be met.
With no fuel having entered Gaza in more than 17 weeks, the Secretary-General is gravely concerned that the last lifelines for survival are being cut off. Without an urgent influx of fuel, incubators will shut down, ambulances will be unable to reach the injured and sick, and water cannot be purified. The delivery by the United Nations and partners of what little of our lifesaving humanitarian aid is left in Gaza will also grind to a halt.
He once again calls for full, safe and sustained humanitarian access so aid can reach people who have been deprived of the basics of life for far too long. The UN has a clear and proven plan, rooted in the humanitarian principles, to get vital assistance to civilians – safely and at scale, wherever they are.
The Secretary-General reiterates that all parties must uphold their obligations under international law. He renews his call for an immediate permanent ceasefire and for the immediate and unconditional release of all hostages held by Hamas and other groups.
Full Highlights:
https://www.un.org/sg/en/content/noon-briefing-highlight?date%5Bvalue%5D%5Bdate%5D=03%20July%202025
Published: 3rd Jul 2025 06:26:20 By: United Nations
United Nations Video: A youth delegate on her journey to the development financing conference | #FFD4 | United Nations
Twenty-year old Yvonne Bejjani, who grew up in Lebanon, describes how that experience helped shaped her convictions and led her to attend the Fourth International Conference on Financing for Development as an official delegate.
Published: 3rd Jul 2025 12:00:40 By: United Nations
United Nations Video: Commemoration of the 1995 Genocide in Srebrenica | United Nations
International Day of Reflection and Commemoration of the 1995 Genocide in Srebrenica.
The observance marks the 30-year anniversary of the 1995 genocide in Srebrenica.
Co-organized by the United Nations Department of Global Communications, the Office of the Special Advisor for the Prevention of Genocide and the Permanent Mission of Bosnia and Herzegovina to the United Nations.
Published: 2nd Jul 2025 07:53:37 By: United Nations
CNN Video: Russia launches record number of drones at Ukraine after latest Trump-Putin phone call
The smell of smoke and explosives saturated the air in Kyiv on Friday as residents emerged from shelters across the city following a record Russian drone attack that came just hours after US President Donald Trump said he had made “no progress” towards a ceasefire in a call with Russian counterpart Vladimir Putin.
The massive aerial assault stuck multiple buildings and residential areas in the capital in what has been described by Ukrainian officials as one of the worst attacks of the three-year conflict.
CNN's Danny Freeman speaks with CNN military analyst retired USAF Col. Cedric Leighton. #CNN #News
Published: 5th Jul 2025 07:24:35 By: CNN
CNN Video: New IVF tech lets parents choose traits, and discard the rest
The International Society for Cell & Gene Therapy and several other scientific organizations are calling for a ten year ban on human genetic editing. New software from Nucleus Genomics is giving IVF patients the ability to screen and rank embryos with unprecedented precision. CNN's Michael Smerconish speaks with NYU medical ethicist Dr. Arthur Caplan. #CNN #News
Published: 5th Jul 2025 06:37:40 By: CNN
CNN Video: 'Whoever watches this thing - pray': Father searching for daughter makes urgent plea
Searching for his 21-year-old daughter and her friends, the four of whom are missing since flash floods swelled through parts of Texas on Friday, Ty Badon tells CNN's Ed Lavandera that he's praying for their survival as he continues to scour the area they were last believed to be near. #CNN #News
Water reaching rooftops, families escaping their second-floor homes – the unincorporated community of Hunt, Texas was hit hard by flash flooding after the Guadalupe River rose 20 feet in less than two hours, leaving more than 20 girls unaccounted for from nearby Camp Mystic. CNN’s Ed Lavandera is on the scene to show how high those floodwaters reached. #CNN #News
Scientists have captured the first ever video of a colossal squid. CNN’s Boris Sanchez takes a deep dive into where this footage was captured, and why scientists are still hoping to see an adult in the wild.
Published: 5th Jul 2025 04:49:22 By: CNN
BBC News Video: One Year of Labour: What Happens Next? | BBC Newscast
Today, Laura and Paddy look ahead and discuss what is next for the government, after a tumultuous first year in power.
Can we expect Keir Starmer to make changes to policy, politics and personnel? Or will the Prime Minister dig in and defy the critics, some of whom are already predicting his resignation before the next election.
You can join our Newscast online community here: https://tinyurl.com/newscastcommunityhere
Get in touch with Newscast by emailing newscast@bbc.co.uk or send us a WhatsApp message on +44 0330 123 9480.
New episodes released every day. If you're in the UK, for more News and Current Affairs podcasts from the BBC, listen on BBC Sounds: https://bit.ly/3ENLcS1
Newscast brings you daily analysis of the latest political news stories from the BBC. It was presented by Laura Kuenssberg and Paddy O’Connell. It was made by Rufus Gray and Gabriel Purcell-Davis. The technical producer was Jonny Hall. The assistant editor is Chris Gray. The senior news editor is Sam Bonham.
Published: 5th Jul 2025 05:54:32 By: BBC News
BBC News Video: Texas floods: Nine children among 27 dead as search continues for missing girls | BBC News
At least 27 people, including nine children, have died in flash flooding that has swept through Kerr County in Texas.
Authorities have said 27 girls are still missing after the floods devastated a summer camp located on the banks of the Guadalupe River.
US President Donald Trump said his administration is working closely with local authorities to respond to the emergency, adding that Homeland Security Secretary Kristi Noem is on her way to Texas
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#Texas #US #BBCNews
Published: 5th Jul 2025 04:55:53 By: BBC News
BBC News Video: Hamas says it delivered ‘positive response’ on US Gaza ceasefire plan | BBC News
Hamas says it has delivered a "positive response" to mediators on the latest proposal for a new Gaza ceasefire and hostage release deal put forward by the US.
The Palestinian armed group said on Friday night that it was "seriously ready to enter immediately into a round of negotiations", but it did not confirm whether it accepted the terms.
A senior Palestinian official told the BBC that Hamas had requested several changes, including a halt to a US-backed aid system and a US guarantee that the war would not resume if talks on ending the war failed.
Israel's government has not commented. US President Donald Trump said he had not been briefed but that it was "good" Hamas had responded positively.
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For more news, analysis and features visit: www.bbc.com/news
#Israel #Gaza #US #BBCNews
Published: 5th Jul 2025 02:30:17 By: BBC News
BBC News Video: Funeral of Diogo Jota and André Silva takes places in Portugal | BBC News
Mourners have attended the funeral of Diogo Jota and his brother André Silva in their hometown of Gondomar, Portugal.
Family members and leading football figures were seen filing into the church, as hundreds gathered outside to pay their respects.
The brothers died in a car crash in Spain on Thursday - officials say it went off the road due to a tyre blowout while overtaking another vehicle.
The Liverpool forward, 28, married his long-term partner just 11 days before the crash - they have three children.
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#DiogoJota #BBCNews
Published: 5th Jul 2025 01:28:01 By: BBC News
BBC News Video: Fans buzzing after Oasis reunion in Cardiff. #Cardiff #Oasis #BBCNews
Keir Starmer has spent one year as the UK’s prime minister and he’s had to endure his fair share of awkward moments.
From slips of the tongue to literal slips, here are his more cringeworthy clips.
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Published: 5th Jul 2025 03:35:51 By: On Demand News
ODN Video: Kyiv in Turmoil After Russia’s BIGGEST Aerial Attack on the City
These videos show what Ukraine’s capital city Kyiv, looked like overnight, as Russia launched its largest aerial attack on the city since the war began in 2022.
Here's what we know so far:
According to Ukrainian authorities, last night’s strikes hit almost every district of the capital.
Air raid sirens sounded for over eight hours in Kyiv, which according to the Ukrainian Air Force, was the ‘main target of the strikes’.
Thousands of people took refuge in underground shelters and the city’s subway tunnels.
The key details:
Ukraine claims Russia deployed 550 drones and 11 missiles in the attack, making it the largest Russian attack on the area throughout the entire war.
72 of the 550 drones launched were able to penetrate air defences - an increase from the previous record of 537 which were launched last Saturday night.
The attack injured at least 20 people, as well as destroying infrastructure and residential buildings in the area.
Here's the context:
These attacks come as part of a string of recent major Russian air strikes in Ukraine, showing that ceasefire talks have been largely unsuccessful.
In a lengthy phone call with US President Donald Trump, Russian President Vladimir Putin maintained that Russia will achieve its goals - namely to eliminate the root causes which they say led to the current state of affairs.
Ukrainian President Volodymyr Zelenskyy claimed that this call took place ‘almost simultaneously’ with the first air raid alerts in Ukraine.
The reaction:
Zelenskyy took to X to reflect on the attack. Despite the phone call between Trump and Putin, he said that Russia is showing it has no intention of ending the war and terror.
Putting pressure on US President Donal Trump, he also said that Russia must feel appropriate sanctions, and it depends, primarily, on the United States.
Trump had expressed his frustration towards Putin after their phone call, saying he was ‘disappointed’ in him.
The two leaders are expected to speak on the phone today about the paused US shipments of military aid to Ukraine.
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Published: 4th Jul 2025 05:29:23 By: On Demand News
ODN Video: Liverpool and Portugal’s Diogo Jota, 28, Dies in Car Crash
'Liverpool and Portugal’s Diogo Jota, 28, Dies in Car Crash'
Tributes have poured in for Liverpool and Portugal forward Diogo Jota who has died in a car crash in Spain.
The 28-year-old and his younger brother André Silva were both killed in the accident on the A-52 motorway in Zamora.
Jota married his long-term partner Rute Cardoso, with whom he had three children, just last month.
#footballnews #diogojota #liverpoolfc
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Published: 3rd Jul 2025 12:47:27 By: On Demand News
ODN Video: Dramatic Footage Captures Greece Blaze as Wildfires Force Evacuations on Crete
Footage shows wildfires ripping across the Greek island of Crete,engulfing forested hillsides and forcing mass evacuations.
The blaze broke out near Ierapetra and has spread rapidly,driven by dry conditions and powerful winds.
Thick smoke now blankets the area, making visibility near zero in places.
The fire front stretches over 6km and continues to grow.
Flames are threatening homes, tourist accommodation, and even a fuel station.
More than 1,500 people have already been evacuated to safety.
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Published: 3rd Jul 2025 12:40:06 By: On Demand News
ODN Video: Dramatic Footage Shows Islamist Group Battling Army on Streets of Mali
A deadly wave of attacks has shaken Mali with jihadist fighters launching coordinated raids on military posts across the country.
It’s the third major offensive in a month, and the boldest yet, striking army bases in multiple towns within hours.
The government says it fought off the militants, but an al-Qaeda-linked group claims otherwise.
Report by Shawaz Ahmad
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Published: 2nd Jul 2025 03:59:36 By: On Demand News
CBC Video: Over 2 dozen people missing after flash flooding strikes Texas camp
Torrential rains unleashed flash floods along the Guadalupe River in Texas on Friday, killing at least 27 people.
Search and rescue teams are working to save dozens trapped or reported missing in the disaster, including 27 people at a summer camp for girls.
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Published: 5th Jul 2025 07:01:20 By: CBC News
CBC Video: 'Like an animal pen': Amnesty International slams Gaza Humanitarian Foundation aid distribution
According to a new Amnesty International report, the Gaza Humanitarian Foundation — a U.S.- and Israel-backed group that took over aid distribution in Gaza over a month ago — uses a militarized aid mechanism that enables Israel to use starvation as a weapon of war and inflict genocide against Palestinians. Budour Hassan of Amnesty International says those on the ground describe acquiring aid as a ‘harrowing’ endeavour.
Read more: https://www.cbc.ca/1.7575953
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 5th Jul 2025 05:51:38 By: CBC News
CBC Video: Trump getting ‘played’ by Putin, Canadian-Ukrainian lawyer says
Daniel Bilak, a Canadian-Ukrainian lawyer and member of a territorial defence unit, says U.S. President Donald Trump is being ‘made to look weak’ as negotiations with Russian President Vladimir Putin haven't helped end Moscow's fighting with Ukraine. Waves of drones and missiles targeted Kyiv overnight in the largest aerial assault since the war began over three years ago, officials said Friday.
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Lenny the cat is prone to sporadic and vicious outbursts, but his owner (and CBC producer) Magan Carty refuses to give up on him. Experts say that despite common conceptions about them, cats can be taught better behaviour.
Listen to the full story here: https://www.cbc.ca/listen/live-radio/1-63-the-current/clip/16147273-does-cat-behavioural-issues-heres-help
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Torrential rains unleashed flash floods along the Guadalupe River in Texas on Friday, killing at least 24 people as rescue teams scrambled to save dozens trapped by high water or reported missing in the disaster, local officials said.
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For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
Published: 5th Jul 2025 02:37:13 By: CBC News
International Video: Hamas ready to discuss ceasefire with Israel as Gaza deaths rise
While Hamas has suggested it is willing to talk, Israeli officials are considering how to respond to a US-brokered, 60-day ceasefire proposal in Gaza.
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But in Gaza itself, the violence has continued, with health officials there reporting that at least 70 people have been killed in the last 24 hours.
0:00 - Main story
2:34 - Interview with Nomi Bar-Yaacov
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Gaza's Health Ministry says at least 138 Palestinians have been killed in the past day - 63 of them while seeking humanitarian aid.
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But many people are pinning their hopes on an imminent ceasefire.
Hamas officials say they are studying proposals for a 60-day halt to the fighting, while President Trump said last night he expected the group to respond within 24 hours.
And a warning: this report contains distressing images.
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It was a harsh and sleepless night for the Ukrainian capital Kyiv, as President Zelenskyy put it, after Russia launched a record number of drones and missiles in a barrage lasting more than seven hours.
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Dozens of people were injured and one man was killed, while the smoke blanketing the city was so toxic residents were warned to keep their windows closed.
Mr Zelenskyy spoke to President Trump this afternoon - and said both men had agreed to "work on increasing airspace protection".
He also said Ukraine would step up production of interceptor drones to shoot down Russian attack drones.
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Russia launched a record 550 drones across Ukraine last night - 72 made it through.
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Ukraine's capital city Kyiv took the most damage. A city that Vladimir Putin thinks should still be in Russia. And the bombs are falling harder and faster than ever before.
Ukraine’s ability to defend itself still relies heavily on US weapons, which President Trump announced this week were now in such short supply that America needed to concentrate on restocking it’s own supplies.
Trump meets President Zelenskyy today, having spoken to President Putin on the phone earlier but making zero progress. Trump says he was "very disappointed" with the conversation. Quite the understatement for the man who’d boasted while campaigning to be President that he’d somehow end the carnage in Ukraine within a day.
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In Calais we speak to some of the thousands of migrants hoping to cross from northern France, on small boats, into the UK - risking their lives in the process.
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More than 20,000 people have crossed the Channel in small boats so far this year - and the Government has promised to tackle the smuggling gangs behind the dangerous journeys.
France and the UK are jointly funding police operations along the French coast - and both countries are considering a "one in, one out" deal, allowing French officers to venture further from the shoreline to stop boats from leaving. That may be revealed when President Macron visits London next week.
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