The National Football League (NFL) is one of the most
successful sports leagues in the world, generating billions of
dollars in revenue each year. The NFL's business model is
based on a number of different revenue streams, including:
Television rights fees: The NFL's
television contracts are the most lucrative in sports,
generating billions of dollars each year. The NFL's
current television contracts with CBS, FOX, NBC, and ESPN
run through the 2033 season and are worth an average of
$2.7 billion per year.
Ticket sales: NFL teams sell millions of
tickets each year, generating billions of dollars in
revenue. The average NFL ticket price is around $80, but
can be much higher for premium games, such as the Super
Bowl.
Sponsorships: The NFL has a number of
major sponsors, including Pepsi, Visa, and Nike. These
sponsorships generate millions of dollars each year.
Merchandise sales: NFL teams sell a wide
variety of merchandise, including jerseys, hats, and other
apparel. Merchandise sales generate billions of dollars
each year.
Licensing: The NFL licenses its
intellectual property to a variety of businesses,
including video game publishers and toy manufacturers.
Licensing generates billions of dollars each year.
In addition to these revenue streams, the NFL also generates
revenue from things like parking fees, concessions, and
in-game advertising.
The NFL's business model is very successful, and the league
has been profitable for many years. However, the NFL is facing
some challenges, such as the rise of cord-cutting and the
increasing popularity of fantasy football. The NFL is also
facing scrutiny over its handling of concussions and other
head injuries.
Despite these challenges, the NFL is still the most popular
sports league in the United States, and its business model is
likely to remain successful for many years to come.
Here are some other interesting facts about the business of
the NFL:
The NFL is the most valuable sports league in the world,
with a total value of over $250 billion.
The average NFL team is worth over $3 billion.
The NFL's revenue has grown by over 50% in the past
decade.
The NFL is the most profitable sports league in the world,
with an average profit of over $100 million per team.
The NFL is a very closed league, with only 32 teams. This
gives the NFL a lot of control over its business and helps
to ensure its profitability.
The NFL is a major economic force in the United States, and
its business model is very successful. The NFL is likely to
remain a major player in the sports industry for many years to
come.
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Super Bowl LX | Seattle Seahawks vs. New England Patriots | Levi’s Stadium, Santa Clara | February 8th 2026 3:30 PM PST
Why this matchup matters
Super Bowl 60 isn’t just another championship game; it’s a collision between a reborn contender from the Pacific Northwest
and the most decorated dynasty of the modern NFL era. The Seattle Seahawks return to the Super Bowl for the first time
in 11 years, carrying a new identity on defense and a quarterback on a redemption arc.
Across the field, the New England Patriots arrive in their 12th Super Bowl, already holding the record
for most appearances and chasing a historic seventh Lombardi Trophy.
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