Technical SEO forms the backbone of your website’s performance. It’s not just about ranking higher on search engine results—technical SEO directly affects how users experience your site. For small business owners, unresolved technical SEO issues can cost your business valuable conversions. Below are some technical SEO issues that could be hurting your conversions.
Slow Page Speed
A slow website frustrates visitors; the longer a page takes to load, the more users you risk losing. Page speed plays a pivotal role in keeping potential customers engaged. If a page takes over three seconds to load, many mobile users will abandon it.
To fix this issue, start by compressing images, reducing server response times, and using a content delivery network (CDN). Regularly monitoring your page speed through tools like Google PageSpeed Insights is a smart way to stay on top of this.
Mobile Unfriendliness
With most global website traffic coming from mobile devices, having a non-responsive or mobile-unfriendly website is a dealbreaker. Shoppers and users need seamless browsing experiences across all devices. A mobile-friendly design uses responsive web design principles.
Optimizing font sizes, clickable elements, and loading times, especially for mobile users, will significantly improve user experience. Test your site using Google’s Mobile-Friendly Test tool to see where changes are required.
Broken Links
Broken links harm both user experience and SEO. When users encounter a broken link, their frustration can lead to an instant exit from your site. From an SEO perspective, search engine crawlers view broken links as a sign of poor site maintenance, which can hurt rankings.
Skim your website regularly and repair or replace any broken links. This small act can contribute massively to boosting conversions with SEO.
Poor Site Architecture
Disorganized site architecture leaves visitors confused and uncertain about where to find the information they need. Users should easily navigate your site and find what they’re looking for in just a few clicks. An intuitive structure also helps search engines crawl and index your site effectively.
Create a logical hierarchy with categories and subcategories for content. Avoid deep navigation structures and use internal links wisely to guide users through the site.
Lack of HTTPS
Not having HTTPS can deter visitors from completing purchases or sharing personal information on your site. Users value security, and modern browsers now flag sites without HTTPS as “not secure.” This warning can lead to an almost immediate drop in trust and credibility.
Purchase an SSL certificate and install it to implement HTTPS across your website. Doing this isn’t just about protecting data; it’s about protecting your reputation.
Fixing these technical SEO issues is an important step in improving user experience. Users who enjoy fast, intuitive, and secure browsing are more likely to convert. Take proactive steps to address these challenges and empower your site to help your business grow.
Bio: Casey is a passionate copyeditor highly motivated to provide compelling SEO content in the digital marketing space. Her expertise includes a vast range of industries from highly technical, consumer, and lifestyle-based, with an emphasis on attention to detail and readability.
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