• Featured Guest Post
    Featured Guest Post
  • Featured Guest Post
    Featured Guest Post
  • Memorial Day Sales 2017
    Memorial Day Sales 2017
  • AD: Affordable Health Insurance
    AD: Affordable Health Insurance
  • Trump Pence News
    Trump Pence News
  • Weather: Disaster Alerts
    Weather: Disaster Alerts

Special News Reports


+ Larger Font | + Smaller Font

Consumer Daily Reports

Consumer News: Coming soon -- the digital license plate, ads included

Digital plates can display a lot more than just your license number

By James R. Hood of ConsumerAffairs
January 10, 2017

PhotoSoon, every square inch of earthly space not covered by an advertisement will be covered by, yes, an advertisement. Helping to achieve this goal is a company called Reviver, which is proposing to replace the lowly license plate with a digital advertising screen.

Besides putting prison inmatesout of work, eliminating the stamped metal plates would be a great leap forward in oh so many ways, as Reviver CEO Neville Boston sees it. He's been promoting the so-called rPlate at this week's Detroit Auto Show.Already operational in California, the rPlates will be coming soon to Florida and maybe Arizona, Boston said.

The rPlate opens up the connected car ecosystem to a myriad of solutions some of which are already in development and many that have yet to be imagined, saidBoston in a news release.In addition to automating the costly DMV registration process and providing telematics and fleet management capabilities, the rPlate immediately unlocks a powerful new channel for OEMs, dealerships, and organizations, to reach and service customers in hyper-local and targeted ways.

In other words, the dealer could slap digital ads fore and aft on all its cars, a great leap forward considering that the current options are pretty much limited to a customized license plate holder or a crude sticker affixed to the trunk lid.

"Fifth screen"

"The rPlate is the first ever 'fifth screen' or digital signage platform to grace the back of a vehicle and can be installed as an aftermarket product or seamlessly integrated directly into the design of the vehicle," said Allan Cooper, anotherReviver executive."It can display hyper-local targeted messages to a captive audience when a vehicle is legally parked in any location.

Like what, for example?

In a Home Depot parking lot, you could send ads that speak to whats in a store, Boston said.Most people already know what's in a Home Depot store but wait a minute and Boston will come up with something else.

Boston and Cooper list all kinds of conveniences that could, at least theoretically, accrueto the owners of rPlate-equipped cars. We've also added a few ideas of our own:

  • You wouldn't have to go the DMV to register the car; it could all be done online.
  • Tolls and parking fines could be paid automatically.
  • The rPlate could display your speed, saving traffic enforcement officers from the tedium of staring at their radar guns.
  • Your license plate could tell the world if you fell behind on your alimony and child support payments.
  • Your credit score, body mass index, and blood alcohol level could be updated regularly.

There are, of couse, even more things the rPlate could do. It could display obscene messages to that jerk who cut you off, ask the attractive person at the bus stop if he or she would like a ride, and even display reviews of the car's performance and the car dealer's business practices.

You could also, of course, display political messages, not necessarily a good idea given the current climate.

Posted: 2017-01-10 14:50:05

Get Full News Story On Consumer Affairs

Listen to this article. Speaker link opens in a new window.
Text To Speech BETA Test Version.

Advertising Provided By Newsmax Media

Print Friendly and PDF Embed Share

Related News Stories From The Web And More

Related Bing News

Consumer News: Coming soon -- the digital license plate, ads included | Consumer Daily Reports - Newscast

Black license plate among most popular in Butte-Silver Bow

Mon, 23 Jan 2017 21:43:19 GMT

The top five most popular license plates in Butte-Silver Bow County from July through September 2016 included three university plates, a humanitarian group and a new black plate with white lettering — all sponsored specialty plates. The white-on-black ...

Coming soon -- the digital license plate, ads included

Tue, 10 Jan 2017 06:59:30 GMT

Helping to achieve this goal is a company called Reviver, which is proposing to replace the lowly license plate with a digital advertising screen ... have yet to be imagined,” said Boston in a news release. “In addition to automating the costly ...

Next In Connected Cars: License Plate Advertising

Mon, 09 Jan 2017 18:19:38 GMT

License plates are about to be turned into digital ... Already included in the plates are programming for emergency broadcasts like extreme weather warnings or Amber Alerts, as well as VIN-specific recall notifications. The plate also can automate the ...

New SD license plates to be reissued in 2017

Tue, 25 Oct 2016 15:44:16 GMT

... a 6-inch license plate and trailers weighing 3,000 pounds or more will receive a 12-inch standard license plate. Dealer plates included in the reissue are the standard dealer 77 plates, the commercial dealer 88 plates, auction dealer 99 plates ...

Use of license plate readers in Virginia faces privacy challenges

Sat, 17 Oct 2015 22:16:51 GMT

What's included? You'll get delivery of The Roanoke Times every day and access to all of our digital content, including roanoke.com and the eTimes at no additional charge. What's included? You'll get delivery of The Roanoke Times every day for 17 weeks and ...

Related Bing Web Search

noPhoto license plate frame foils speeding and red light ...

(Fri, 19 May 2017 19:42:00 GMT)

noPhoto license plate frame foils speeding and red light cameras

SM750 HyperFire License Plate Camera | Reconyx

(Fri, 19 May 2017 23:59:00 GMT)

License Plate Photo Capture of moving vehicles up to 50 MPH. Mono- chrome images day and night (night photos show License Plates only) No Glow High Output Covert ...

Turn your license-plate frame into a ... - Digital Trends

(Sun, 21 May 2017 07:15:00 GMT)

Turn your license-plate frame into a wireless, solar backup camera with Pearl

Customer Testimonial - PhantomPlate

(Fri, 19 May 2017 15:53:00 GMT)

Customer Testimonial. UK officials test Photoblocker Spray! It can be reported that UK authorities have recently tested Photoblocker Spray for effectiveness after ...

PennDOT backtracks on denial of atheist's vanity plate ...

(Thu, 20 Oct 2016 20:03:00 GMT)

PennDOT officials on Thursday reversed a decision to refuse a Crafton man a vanity license plate that speaks to his identity as an atheist, blaming the denial on ...

IP816A-LPC | VIVOTEK License Plate Capture Solution | 2MP ...

(Sat, 20 May 2017 10:22:00 GMT)

Capturing images at night is a challenging issue for any surveillance application, but for License Plate Capture applications the challenge is even greater due to ...

S.C. to roll out new license tags for vehicles | The State

(Wed, 15 Apr 2015 01:25:00 GMT)

South Carolina’s license plates featuring a sunrise will begin to sunset as early as 2018, The State has learned. “It’s out of here,” S.C. Department of Motor ...

the Firesale store - firesign theatre

(Wed, 17 May 2017 04:49:00 GMT)

Firesign Theatre: Boom Dot Bust [RHINO CD] From the "We're Doomed" trilogy on Rhino, it's the middle album of the series, wherein the Town Fathers of Billville ...

Custom USA State Plates, customize your embossed metal ...

(Sun, 21 May 2017 12:30:00 GMT)

Custom USA State License Plates embossed and painted for an authentic look and feel. Free shipping to all US addresses.

Sgt Grit - USMC Shirts, Flags, Home Decor and More | Sgt ...

(Sat, 20 May 2017 19:33:00 GMT)

Welcome to Sgt. Grit, your home for Marine Corps gifts and supplies. For years, we have been the number one destination online for Marine Clothing, including USMC T ...

Related Google Image Search

Some browsers may require you to refresh Image search results by clicking the button below.

Related News Story Videos From Youtube

Tracking Digital License Plates

Digital license plates proposed for California cars

Car number plate industry take N West Government to court

What happens to money from specialty license plates in California?

Dozens of vanity license plates found to be too offensive for Florida roadways

Related Google Twitter Search

Some browsers may require you to refresh Twitter search results by clicking the button below.

Blow Us A Whistle

Comments (Whistles) Designed By Disqus

Company Information

RobinsPost Bing News Listings

Official Content Providers


We recommend Firefox 3 (and above) and Chrome for dynamic performance.
Copyright; 2004-2017 RobinsPost (The Bird's Eye View Company) All rights reserved.
News stories from trusted sources. RobinsPost.com provides links to news sites based on their RSS feeds.
All trademarks, copyrights, videos, photos and logos are owned by respective news sources.
ROBINSPOST.COM Is Proudly Made In America. - Where Quality, Safety and Service Comes First.