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DoorDash has introduced "Ask DoorDash," a conversational search tool that lets users describe what they want in plain language.
The feature can help build grocery carts from recipes, cookbook photos, and grocery lists.
DoorDash says the tool can also provide personalized restaurant recommendations and, soon, help users book restaurant reservations.
Finding exactly what you want on a delivery app can sometimes take longer than expected. Whether you're scrolling through restaurant options, building a grocery order, or trying to decide where to eat out, the process can involve a lot of searching and comparing.
DoorDash is hoping to simplify that experience with a new feature called Ask DoorDash. Announced on June 11, the tool allows users to search the app using natural language rather than relying on traditional keywords. Instead of browsing through menus or categories, users can simply describe what they're looking for and receive personalized results.
According to DoorDash, the feature is designed to help customers move from deciding what they want to placing an order more quickly by allowing the app to interpret requests and provide tailored suggestions.
"We've spent over a decade building an app that puts everything in your city at your fingertips, but more options shouldn't mean more work, Andy Fang, Co-founder of DoorDash, said in a news release.
Now you can search DoorDash in your own words to find exactly what you want. And we know if the vegetarian option you prefer is on the menu before recommending a restaurant, or that you recently ordered flour and sugar before stocking up on groceries. The app works harder so you dont have to.
How Ask DoorDash works
The new tool can be used for both restaurant discovery and grocery shopping.
Users can type requests such as "filling dinner for a family of 4" and then continue refining results with additional preferences, such as dietary restrictions or flavor preferences. DoorDash says the recommendations can incorporate factors such as previous orders, delivery speed, value, and menu options.
For grocery orders, the feature goes beyond simple search. Customers can upload a photo from a cookbook, paste a recipe link, or take a picture of a grocery list. Ask DoorDash then creates a shopping cart with suggested ingredients and quantities.
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