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A new report finds secondhand purchases extend beyond thrift-store clothing By Mark Huffman Consumer News: As prices rise, buying second-hand has become a mainstream shopping habit of ConsumerAffairs October 8, 2026
A new survey found that 76% of Americans bought something secondhand in the past year, while nearly nine in 10 have purchased used goods at some point.

Younger consumers lead the trend, and nearly half of Americans already buy luxury items secondhand or would consider doing so.

Rising prices could encourage more resale shopping, as 53% said they would likely buy used more often if new products become more expensive.

Browsing through thrift and second-hand stores has long been an enjoyable shopping experience for a niche group of consumers. With inflation, its gone mainstream.

Buying secondhand has become a routine part of shopping for many Americans, according to a new report from The Consumer Collective.

The consumer insights and advisory firms report, Second Nature: The State of Secondhand Shopping in America, found that 76% of Americans purchased used goods during the past year. Nearly nine in 10 have bought something secondhand at some point, according to the companys announcement.

The findings suggest resale is becoming an increasingly important competitor for retailers selling new merchandise.
Younger shoppers lead
Millennials had the highest rate of secondhand purchasing in the past year, at 89%, followed by Generation Z at 85%. Among Americans age 62 and older, 59% reported buying used.

The survey also found that 44% of respondents were buying more secondhand merchandise than two years earlier. That figure reached 66% among Gen Z consumers.

Luxury goods are part of the shift. Nearly half of respondents 49% already purchase luxury items used or would consider it. That figure measures both existing buyers and potential customers, rather than current purchases alone.
Prices could push more purchases toward resale
Higher prices for new products could strengthen demand for secondhand alternatives. Some 53% of respondents said they would likely shop secondhand more often if prices for new merchandise continued rising.

For some consumers, used goods already account for a substantial share of purchases: One in three said more than a quarter of what they buy is secondhand.

Jessica Ramrez, co-founder of The Consumer Collective, said the implications extend across product categories.

Over time, we expect to see consumers gravitation towards secondhand pull spend from other retailers, Ramrez said in the announcement.

But bargains depend on the model By Mark Huffman Consumer News: Used-car prices have softened heading into the end of 2026 of ConsumerAffairs October 8, 2026
Wholesale used-vehicle prices fell in September, and Cox Automotive cut its year-end forecast to a gain of just 0.2% over December 2025.

Models worth comparing include the Buick Encore GX, Nissan Rogue, and Lincoln Corsair hybrid, which posted price declines in an earlier national study.

Affordable cars remain scarce, making financing, condition, and expected ownership costs essential parts of finding a deal.

Consumers shopping for a used vehicle during the final months of 2026 may find a more favorable market, although the latest figures offer little evidence of an across-the-board price collapse.

Cox Automotives Manheim Used Vehicle Value Index fell to 205.9 in September, down 1.1% from August and 0.6% from a year earlier, after adjustments for vehicle mix, mileage, and seasonality. The company now expects the index to finish 2026 just 0.2% above its year-end 2025 level, compared with the 2% increase it projected in July.

Higher fuel costs and interest rates helped weaken wholesale values during the third quarter. Larger pickups and SUVs experienced declining demand and values, while older, less expensive vehicles held up better. Vehicles returning from leases are also becoming more plentiful, adding supply.

We are in the weakest season for wholesale valuations, and as September closed, depreciation was steeper than we typically see this time of year, said Jeremy Robb, chief economist, Cox Automotive. The first half of the year actually showed more appreciation than usual, even in the face of higher fuel prices. But with the conflict in the Middle East ongoing, diesel prices at record highs, and interest rates climbing rapidly increasingly worrying both businesses and consumers wholesale prices have felt the sting.

Those trends suggest shoppers may find more negotiating room on larger vehicles. But the Manheim Index measures wholesale transactions between industry buyers and sellers; it does not measure what consumers pay at dealerships.

Retail prices illustrate that distinction. Autotrader reported an average used-vehicle listing price of $27,239 in August, up 7% from a year earlier. Vehicles priced below $15,000 accounted for only 15.1% of inventory and had a relatively tight 29-day supply.
Models worth putting on the shopping list
An iSeeCars analysis of one- to five-year-old vehicles provides some leads.


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