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The retailer is hosting seven days of deals plus early access, collectable merch, and special in-store moments

November 24, 2025

• A week-long celebration of savings deals kick off from Sunday, Nov. 23 through Saturday, Nov. 29 at Target.
  

• Shoppers can expect up to 50% off in top categories (tech, toys, small appliances, apparel), plus exclusive launches youll only find at Target.
  

• There will also be in-store surprises and special experiences think early access for members, tote giveaways for the first 100 shoppers, and festive in-store moments.
  

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This year, Target isnt just running its usual Black Friday sale its transforming it into an experience.

Beginning Sunday, November 23, and running through Saturday, November 29, Target is rolling out big savings, exclusive product launches, and fun in-store moments for shoppers. Whether youre browsing online or venturing into the stores, its all about finding more than just a deal its about the joy of discovery.

"Our guests are starting their holiday shopping earlier than ever, so we're turning Black Friday into a multi-day celebration made just for them," Rick Gomez, executive vice president and chief commercial officer, Target, said in a news release.

"From incredible daily deals on the most-wanted gifts to in-store-only surprises, every moment of Black Friday at Target is designed to make it easier and more joyful for our guests to create lasting holiday memories.

Specific deals

Heres a look at what shoppers can expect from the deals during Targets Black Friday sale:

• Up to 50% off tech and video games from brands like Nintendo, Bose, Samsung and more.
  

• Up to 50% off toys, including popular toys from brands like Barbie, Spiderman, Bluey, Disney, Play-Doh, Fisher-Price, Pokmon, games and puzzles and more
  

• Up to 50% off small appliances and floorcare, from brands like Dyson, BISSEL, Instant Pot and more
  

• 50% off on select Beats headphones
  

• 40% off select sweatshirts and denim for all
  

• Save up to $200 on select Apple products
  

• Save $100 on PlayStation 5 consoles
  

On top of that, Target Circle 360 members will get access to exclusive deals from November 27-29. Heres whats up for grabs:

• Up to 50% off toys including brands like Jurassic World, Squishmallows and FAO Schwarz
  

• Up to 50% off sleepwear for all
  

• 40% off select LEGO sets
  

• 40% off Wondershop holiday dcor
  

• 40% off shoes and slippers for all
  

• 40% off beauty sets
  

• 40% off sweaters for all
  

• 40% off outerwear and cold weather accessories
  

• Up to 40% off men's & women's clothing from brands including Cupshe, Land's End, Coofandy and more
  

The Black Friday shopping experience

What really sets this apart is how Target is creating an event rather than just a sale.

Stores will open at 6 a.m. on Friday for the Black Friday push, and if youre among the first 100 guests in line at a store on Nov 28, youll receive a free limited-edition tote filled with holiday-themed goodies and 10 of those shoppers per store will win prizes ranging from $99 to $350 in value.

Inside the store, youll find seasonal touches like The JoyPop Game, where you press a booth popper to reveal surprise items like gift tags or wrapping paper.

Plus, shopping is easy: you can choose in-store, online or via the Target app, with same-day delivery, Drive Up or Order Pickup options.