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Cybersecurity researchers warn that World Cup 2026 scammers are using AI-generated images, fake websites, and official-looking branding to make harder to detect than ever before.
Fans are being targeted through fake World Cup visas, bogus LEGO and Panini collectible stores, and fraudulent crypto coins designed to steal money, personal data, and digital wallet access.
Experts say consumers should avoid clicking links from ads or social media, double-check website URLs, and be wary of high-pressure sales tactics, countdown timers, and deals that seem too good to be true.
As excitement builds for the 2026 FIFA World Cup, cybersecurity experts are warning that scammers are already gearing up.
While fake ticket sales have long been a concern surrounding major sporting events, researchers at Malwarebytes say criminals are now using far more sophisticated tactics to target fans money, personal information, and even cryptocurrency wallets.
ConsumerAffairs spoke with Shahak Shalev, Global Head of Scam and AI Research at Malwarebytes, who explained that scammers are creating convincing fake websites, AI-generated images, and official-looking branding tied to the World Cup to trick consumers into letting their guard down.
The range from bogus travel visas and fake collectible stores to fraudulent crypto tokens and unregulated betting platforms all designed to capitalize on the hype surrounding one of the worlds biggest sporting events.
The are getting harder to spot
Shalev explained that the most current World Cup arent as easy for consumers to spot.
Previously, consumers would see more obvious red flags like typos, awkward phrasing or pixelated imagery, he said. AI has helped scammers step up their game.
Today, AI-generated images, text, and cloned websites are making , including these new examples from the World Cup, significantly harder to spot. Year-round, cybercriminals are leveraging AI tools to generate deepfakes, storefronts and advertisements that mimic legitimate companies flawlessly. Scammers leverage cultural moments and seasons to target consumers in new ways.
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