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What impact has Fyre Festival had on influencer marketing?

Kendall Jenner was reportedly paid $250,000 for a single Instagram post ... tighter rules and regulations. Earlier this year, the ASA warned hundreds of social media influencers to comply with stricte...

Instagram Helping to Crack Down On Undisclosed SponCon Posts

The most common designation of sponsored post is the use of the hashtags # ... for your followers and make it less likely that the FTC will come knocking on your door. But for those who ignore the rul...

A Year After Major Actions, FTC’s Influencer Marketing Guidelines Still Overlooked

YouTube stars or Instagram models are following FTC rules for how to disclose sponsored content, according to one report, potentially affecting millions of consumers who may be confused about the fina...

Instagram Is Trying to Get More 'Influencers' to Disclose Their Obvious Product Plugs Are Sponsored

The FTC’s growing concern shows influencers might have a harder time getting away with this kind of stuff in the future. Forced disclosure of advertising might mean lower payouts or fewer ads, since m...

How the FTC Might Lift the Filter from Sponsored Posts

Some blatantly ignore the rules because they are afraid of the responses from their audiences. After the FTC ... post but the law is the law.” Eitherway, BryanBoy tells us that he values being transpa...

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The FTC’s Endorsement Guides: What People Are Asking ...

The FTC’s Endorsement Guides: What People Are Asking; The FTC’s Endorsement Guides: What People Are Asking ... We’re not necessarily saying that “#ad” has to be at the beginning of a post. The FTC does not dictate where you have to place the “#ad.” ... that it’s “sponsored by XYZ” and also have a prominent simultaneous ...

A How-To Guide for Properly Disclosing Your Sponsored ...

And if you share an Instagram post on Twitter, for instance, you need to include a disclosure on all of the individual posts. Including a single disclosure for all of the posts is NOT enough. 4. Social media: On social media, limited space is NOT an excuse. According to the FTC, “The words ‘Sponsored’ and ‘Promotion’ use only 9 ...

FTC Clamps Down on Sponsored Social Media Posts | Inc.com

The world of online advertising is a wild and wooly place. So much so, that the Federal Trade Commission updated its rules on what constitutes a promotion in 2009 and again in 2013 to include ...

The FTC Guidelines to Disclosing Sponsored Posts

For the US market, the FTC created guidelines for the correct disclosure of sponsored posts – we will break down the FTC guidelines in this article. We already examined the existing laws and regulations for the German market and noticed that although there are clear rules, a lot of sponsored posts are still not disclosed as such. On the other ...

Everything You Need to Know About How to Navigate the FTC ...

Everything You Need to Know About How to Navigate the FTC Rules 24 May 2017 on influencer marketing, ftc regulations, ftc native advertising, advertising standards, instagram sponsored posts Share this post Twitter Facebook Google+. The FTC is coming for your sponsored content — so pour one out for burying #ad in a hashtag cloud.

How to Properly Disclose Sponsored Instagram Posts ...

With the recent spat of FTC crackdowns on Instagram partnerships, a lot of people are wondering how to stay safe when sharing sponsored Instagram posts. Is using the hashtag #ad enough? What about sponsored Instagram Stories? Do you have to disclose a partnership even if you weren’t paid? As more ...

93% of Top Celebrity Social Endorsements Violate FTC Rules

Of the top 50 accounts, 30 accounts posted sponsored content. Using the monthly average number of sponsored posts and the average number of FTC compliant posts from those 30 accounts, we found that celebrities who post sponsored content may, on average, post 3 FTC compliant posts a year vs. 58 posts that are non-compliant.

FTC Disclosure Rules on Social Media - Dianne Jacob, Will ...

Q. I wrote a sponsored post on my blog. When I link to it on social media, do I have to disclose that it’s sponsored? A. Yes. According to the FTC, you must use #spon (sponsored) or #ad (advertisement) if you are paid — either in cash or in kind. A disclosure within the post is not sufficient.

New FTC Rules Specify How to Disclose Sponsored Tweets ...

The Federal Trade Commission has recently updated its rules for online advertising. The focus in the new rules is on short social media messages, such as Twitter tweets, as well as ads appearing on small mobile screens. The FTC’s rules give specific guidelines on when and how to disclose sponsored ...

FTC Staff Reminds Influencers and Brands to Clearly ...

After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media.

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