Business Information News To Ai Or Not To Ai A Question For Business Marketing

Summit delivers provocative look at AI as a tool for marketing industry

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry innovators, alumni and students, who are interested in the latest trends and ... Read More

AI is reshaping business — and Leavey professor Ram Bala is writing the guidebook

For executives, strategists, and team leaders alike, this book offers a roadmap, not just for surviving the AI transition, but for leading it. Read More

The Truth About AI In Marketing Measurement: What Works, What Doesn’t And What It Costs You

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer. Read More

Stop Chasing Shiny AI Tools—Prioritize Business Impact Instead

The difference between AI success and expensive experimentation comes down to one discipline: evaluating opportunities through business fundamentals, not technological sophistication. Read More

How Small Businesses Can Use AI In Their Digital Marketing Stacks

Yasir Zahoor Rather is the Managing Director at Insights Dubai, a leading digital marketing and growth agency in the Middle East. The AI revolution is here. The number of businesses using AI for at ... Read More

How AI answers are disrupting publisher revenue and advertising

A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era. Read More

Why Every Entrepreneur Should Be Leveraging AI-Driven Marketing Right Now

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ... Read More

Omio’s Norman Nielsen on how to prepare your company for the age of AI in marketing

Norman Nielsen, VP of Growth at Omio, will be speaking at Business of Apps Berlin (formerly App Promotion Summit Berlin). He met with us for a quick, informal chat to give us an overview what he and ... Read More

Here's one question about the AI bubble that even ChatGPT can't answer

Where's the profit? OpenAI and Big Tech can't really say. AI disappointments in business have created is a new term: "AI slop," or low-quality, error-prone content. Plenty of money but no earnings ... Read More