Business Information News To Ai Or Not To Ai A Question For Business Marketing

AI investors expect use of the tech to soar. That’s not happening

Recently, we estimate, the employment-weighted share of Americans using AI at work has fallen by a percentage point, and now sits at 11% (see chart 1 on next page). Adoption has fallen sharply at the ... Read More

The Truth About AI In Marketing Measurement: What Works, What Doesn’t And What It Costs You

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer. Read More

Summit delivers provocative look at AI as a tool for marketing industry

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry innovators, alumni and students, who are interested in the latest trends and ... Read More

AI in marketing and ethics: A look at business, corporate and consumer perspectives

Leaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference. Read More

Omio’s Norman Nielsen on how to prepare your company for the age of AI in marketing

Norman Nielsen, VP of Growth at Omio, will be speaking at Business of Apps Berlin (formerly App Promotion Summit Berlin). He met with us for a quick, informal chat to give us an overview what he and ... Read More

How Small Businesses Can Use AI In Their Digital Marketing Stacks

Yasir Zahoor Rather is the Managing Director at Insights Dubai, a leading digital marketing and growth agency in the Middle East. The AI revolution is here. The number of businesses using AI for at ... Read More

Why AI Is The New Superpower For Small Businesses

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Artificial intelligence (AI) used to sound like an abstract ... Read More

Some marketers are proudly touting anti-AI campaigns, but those promises could put them in a tricky spot down the road

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan DeFrancesco Every time Dan publishes a story, you’ll get an alert straight to your inbox! Read More

Why Every Entrepreneur Should Be Leveraging AI-Driven Marketing Right Now

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ... Read More

5 risks and liabilities of using AI for business

NEXT reports that while AI aids small businesses in efficiency, it poses risks like data breaches, misinformation, and legal liability. Careful implementation and oversight are essential. Read More

Spotify Removes 75 Million “Spammy” Songs, Cracks Down on AI Use by “Bad Actors”

The music streaming giant is looking to moderate AI-generated music as it floods the platform. By Abid Rahman International Editor, Digital Spotify is set to strengthen AI protections for artists and ... Read More

One-size-fits-all AI guardrails do not work in the enterprise

As AI becomes embedded in business workflows, consumer-grade guardrails are no longer sufficient. Overly restrictive, one-size-fits-all controls stifle innovation and frustrate legitimate work, while ... Read More