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Finding The 'Why' Behind Your Corporate Gift Is Crucial To Gen-Z - Forbes

Gen-Z can not only smell your inauthentic gift; they’ll rightly call you out on it. That makes it more important than ever to think critically about the message your gift sends. Read More
Why Gen Z Will Be Crucial For Retailers On Black Friday

However, to Gen Z these aren't just shopping sites but comprehensive research hubs. Notably, 50% of Gen Z will use Amazon to learn more about products and brands, a 5-point increase from the ... Read More
Instagram Shopping Exec Reveals 3 Crucial Desires of Gen Z Shoppers ...

Gen Z is the next generation of consumers that brands need to win over.; There are three main features that Gen Z values in brands, Instagram Shopping's product lead, Layla Amjadi, said at ... Read More
How Brands Can Use Online Education Tools to Reach Gen Z - Business Insider

Online education tools pose a unique opportunity for advertisers to engage Gen Z. Quizlet helps brands reach 60 million monthly active users — 90% being Gen Z and millennials. Read More
Gen-Z Is Becoming More Entrepreneurially Minded. Here's Why That ...

Gen Z is an entrepreneurial generation. In a WP Engine study, 62 percent of Gen Z respondents said they plan or possibly plan to start their own business in the future, more any other generation ... Read More
The State of Consumer Spending: Gen Z Influencing All ... - Business Wire

The survey found that values-based purchase decisions—whether they are personal, social, or environmental—are more likely to be made by Gen X (76 percent), Millennials (77 percent), and Gen Z ... Read More
Millennials and Gen Z Consumers Believe Current ... - Business Wire

COSTA MESA, Calif.--(BUSINESS WIRE)--Nearly 70% of Gen Z and millennial 1 consumers believe the current economic environment is hurting their ability to be financially independent adults and more ... Read More
Meet Gen Z: How to reach them with new tools and new approaches

Meet Gen Z: How to reach them with new tools and new approaches. Sure, technology is a key part of this younger generation but they also want to find purpose in work — an impulse that drives not ... Read More
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