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Baby Boomers: Consumers in their golden years

Globally, Baby Boomers will live longer than their predecessors, meaning their influence will continue to remain strong in the coming years. Baby Boomers in developing ... Baby Boomers are mature ... Read More
Forget millennials: Baby boomers may soon be the biggest players in the self-care economy

Baby boomers are the growing target of the self-care economy, as their spending ... it very or extremely important to spend money on ways to improve their longevity. For more on wellness habits ... Read More
The Great Boomer Bottleneck

First, they had substantially fewer children per household than their own parents. From the end of the baby boom ... at workers Boomers spent years depriving the economy in other ways beyond ... Read More
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