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Google’s founders didn’t market test Alphabet’s name before ...
Google’s founders didn’t market test Alphabet’s name before launching the now $1.9 trillion juggernaut. Here’s the advice Steve Jobs gave Larry Page ... Read More
Google founder Larry Page hopes Alphabet spells innovation
Alphabet's rudimentary name was chosen, Page said, because it isn't supposed to overshadow Google or any of the other brands in its portfolio. "I didn't want it to be too catchy," Page said. Read More
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