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Brands rethink TikTok social video strategy - Ad Age
A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content. Read More
Influencer Marketing Data: How Brands Use Instagram, TikTok - Business Insider
Instagram is winning but TikTok is coming on strong Nearly seven in 10 brands said Instagram has been the most successful when it comes to influencer-driven social commerce campaigns. Read More
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