Wendy's walks back statement on surge pricing - ConsumerAffairs

Wendy’s said it would upgrade its restaurants, including better and faster ways for consumers to order food, both in-store and online. With that, comes the decision for surge pricing. Read More

Wendy's to test dynamic pricing in 2025: How this will impact customers - KTLA

Your next meal at Wendy’s could be more expensive or cheaper, depending on what time you place the order. During a February earnings call, Kirk Tanner, Wendy’s CEO and President, announced ... Read More

Wendy's Is Going to Introduce Dynamic Pricing - Food & Wine

Your favorite Wendy's item could cost more, or less, depending on what time you order in the future. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience ... Read More

Wendy’s gulps back surge pricing idea as complaints expose limited tolerance for floating costs - Los Angeles Times

A social media backlash followed reports that fast-food chain Wendy’s had plans to increase menu prices during its busiest hours. Wendy's walks back surge pricing idea for restaurants - Los ... Read More

Surge in Wendy’s complaints exposes limits to consumer tolerance of unstable prices - The Seattle Times

Here’s a look at the differences between dynamic and surge pricing, and some of the more subtle ways companies build price fluctuations into their bottom lines. Skip to content Local News ... Read More

Wendy’s CEO sounds alarm on disturbing consumer trend - Yahoo Finance

Wendy's is launching a new campaign to bring in more customers. (Photo: Artur Widak-NurPhoto via Getty Images)NurPhoto/Getty Images Wendy's CEO: consumers under pressure ... Read More

Comparing prices, sizes at McDonald's, Wendy's and more - WCPO 9 News

However, Wendy’s was the cheapest at just $4.64. Keep that in mind next time you need to pick up burgers and fries for the family, so you don’t waste your money. Read More

Surge in Wendy’s complaints exposes limits to consumer tolerance of unstable prices - WRIC ABC 8News

NEW YORK (AP) — Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. They fork out more for a rush hour Uber ride, perhaps while grinding their teeth ... Read More

Surge in Wendy’s complaints exposes limits to consumer tolerance of unstable prices - WIVB News 4

Wendy’s clarified its intentions Wednesday, drawing a distinction between the company’s “dynamic pricing” strategy and “surge pricing” practices that charge more during times of peak ... Read More