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The company says the Shop the show feature is the difference maker

By Gary Guthrie of ConsumerAffairs
April 22, 2024

Photo

When you think Amazon, you probably think Alexa, Prime, Prime Video, and the Kindle. But now, the king of everything online has cooked up something thats a little QVC, a little TikTokand a little reality TV.

Its adding something called Amazon Live a new integrated way for consumers to browse, shop, and engage with content theyre watching on the TV screen just by using their mobile phone or tablet.

Amazon brings together celebrities like Lala Kent (Bravos Vanderpump Rules and Give Them Lala Beauty), Kandi Burruss (Real Housewives of Atlanta), and Paige DeSorbo (Summer House) to herd shopaholics to its interactive, shoppable, and free ad-supported FASTChannel on Prime Video and Freevee.

If all goes according to plan, Amazons shop the show technology will enable customers toseamlessly browse, shop, and engage with content they are watching on the TV screen just by using their mobile device.

Shop the show

The interactive component is what Amazon is banking on to make Amazon Live unique. Its there that customers can add items to their shopping cart and wrap up their purchases in a click or two without ever leaving what theyre watching.

When someone is watching Amazon Live on their TV, all they have to do is open the Amazon Shopping app on their phone, type shop the show into the search bar, and theyll be whisked off to a shopping carousel highlighting the featured products they see on TV in real-time or chat with others about what theyre seeing on-screen.

Photo"I love Amazon Live because it allows me to connect with my audience in a genuine and authentic way," said DeSorbo. Watching Amazon Live is like shopping with a friend who is also a personal stylist. I get to share my honest opinions, demonstrate products, and help customers discover their next great find."

To see what the channel is like, just go to the Live TV tab on Prime Video, Fire TV, or through the Freevee app. The feature is also available at Amazon.com/live on desktop and mobile.



Photo Credit: Consumer Affairs News Department Images


Posted: 2024-04-22 11:29:02

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