Walmart introduces a new grocery discount brand, bettergoods

The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, senior vice president, private brands, food and consumables, Walmart. 300 items to start ... Read More

Walmart launching new cost-efficient grocery brand to help struggling ...

Walmart is launching a new bargain brand in its grocery lineup, as inflation continues to cripple the country.. Bettergoods features products priced between $2 and $15, with a majority of items ... Read More

Is the tide shifting for grocery private brands?

While the frequency with which people buy store brands over name ones has softened recently, private label remain a key driver for grocers, Dunnhumby found. Read More

Bettergoods is turning into big business for Walmart

BENTONVILLE, ARK. — Introduced a little more than a year ago, Walmart Inc.’s Bettergoods brand is nearing a half billion dollars in sales, said John Rainey, Walmart’s chief financial officer ... Read More

Popular discount retailer makes a move that will scare Walmart - MSN

Walmart, for example, introduced Bettergoods, ... Dollar General DG announced in January that it would introduce over 100 new in-house items, mostly under its Clover Valley brand. Some of the new ... Read More

Walmart doubles down on grocery as traditional rivals sputter

Earlier this year, the company launched its latest and most expansive private label brand, Bettergoods, which encompasses 300 items including frozen, dairy, snacks, beverages, pasta, soups, coffee ... Read More

Is Walmart's New bettergoods Brand Actually Great Value? - The Daily Dot

Bettergoods is Walmart’s latest brand to launch in over 20 years. Introduced in April 2024, bettergoods is dedicated to current food trends. The brand has released food items that are culinary ... Read More

The designification of value shopping is paying off for stores

Private-label goods accounted for one in every four food and nonfood grocery products purchased in the U.S. last year, according to a report from the Private Label Manufacturers Association (PLMA ... Read More