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Trump's Tariffs Explained: What They Mean as Consumer Confidence Nosedives
President Donald Trump's second term economic plan can be summed up in one word: tariffs. As his barrage of import taxes went into overdrive in recent months, markets trembled and business leaders ... Read More
NATIONAL CONSUMER SURVEY: ONLY 20% OF AMERICANS ARE PREPARED TO ABSORB TARIFF PRICE INCREASES - Yahoo Finance

Key findings include: Understanding of Tariffs and Their Economic Impact. Price pressure: The majority of Americans (70%) believe that tariffs increase the price of everyday goods. Knowledge gaps ... Read More
Back-to-school spending persists despite economic pressure, consumer survey says
Nearly three-quarters of back-to-school shoppers expect to spend the same amount this year that they did in 2024 or more, according to PwC’s survey of nearly 2,000 parents. Read More
Lower tariffs are still tariffs
“If you're going to move here because the tariff is too high for you to export here, then if you lower the tariff from 46% to 20% … that alters your economics. And then you have to think about, well, ... Read More
Online shopping see biggest slowdown in over decade, as tariffs disrupt e-commerce: Survey
Online shopping sector faces most disruptive period in over a decade as a result of President Trump’s global trade war, according to an AlixPartners survey. Read More
Tariffs are causing fewer Americans to buy a home, creating potential bargains - ConsumerAffairs

Now, more than half of Americans are cancelling or delaying major purchases, such as homes and cars, because of the tariffs, according to a April 10 to 14 survey by real-estate brokerage Redfin. Read More
Consumer confidence sours in June, despite rollback of Trump's tariffs
Consumer confidence soured in June, erasing some of the boost in shopper attitudes that took hold last month as President Donald Trump rolled back tariffs, Conference Board data on Tuesday showed. The ... Read More
Survey: 65% of Americans think tariffs would be bad for their personal finances - AOL

Middle-income earners making between $75,000 and $99,999 were the most likely to think that tariffs would harm their finances, at 70 percent, though Americans making less than $50,000 a year (at ... Read More
Tariffs make consumers take a wait-and-see spending approach - USA TODAY

Tariffs – and uncertainty surrounding them and how prices will be affected – could spell the end of the "resilient consumer" as Americans are stressing more over rising costs and increasingly ... Read More
Half of Americans say they are already cutting back because of tariffs — and that includes summer vacation plans
While Donald Trump demands that companies ‘eat the tariffs’, multiple surveys and polls show that Americans are expecting major price hikes ... Read More
CNET Survey: Tariff Price Hikes Are Rushing US Adults Into Tech Purchases

Before the last round of tariffs was implemented, a March CNET survey found that 33% of US adults felt pressured to purchase in anticipation of tariff-related price hikes. Read More
A massive tariff on millions of Americans’ purchases just went into effect — cue the chaos - News Channel 3-12

The survey was conducted from April 17 to 24, after the White House first announced expansive new tariffs on dozens of countries, and then called a pause on many of them. Read More
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