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Industry data suggest affluent buyers are now driving the market

By Mark Huffman of ConsumerAffairs

• Lower-priced homes are drawing a much smaller share of online shopper traffic than five years ago, a Realtor.com analysis findsa trend the company says reflects many price-sensitive would-be buyers leaving the market rather than improved affordability.

• The national median list price fell 2.4% year over year in July to $428,950, nearly matching the $425,000 median price of homes shoppers viewed.

• Higher-end buyers remain comparatively active despite more inventory, producing what Realtor.com calls a K-shaped housing market divided by financial capacity.

Americas housing market may appear to be moving toward balance, but a new Realtor.com analysis suggests the apparent improvement masks a widening divide between financially secure buyers and households priced out of homeownership.

The report found that homes priced below $370,000 received only 42.8% of online listing views so far in 2026, down 11.4 percentage points from 2021. Normally, lower-priced homes would get the most attention.

Realtor.com argues that the change does not necessarily signal a healthier market for entry-level buyers. Rather, it says, many consumers who once competed for lower-cost homes may have stopped shopping because elevated prices, borrowing costs and affordability pressures put a purchase out of reach.

Sellers adjust expectations

The gap between what sellers are asking and what shoppers are viewing has narrowed since late 2025. In July, the national median list price was $428,950, down 2.4% from $439,450 a year earlier. Meanwhile, the median price of properties viewed by shoppers held steady at $425,000 in both July 2025 and July 2026.

That narrowing gap reflects more realistic seller pricing and a buyer pool that is increasingly able to qualify for a mortgage and absorb the costs of ownership, according to the report. Yet the overall numbers obscure a major change in which Americans can participate in the market.

The market is more balanced on the surface, but that balance is not the same as broad-based health, Jiayi Xu, senior economist at Realtor.com, said in the report. The narrowing gap between listing share and view share at lower price points is being driven in large part by the retreat of price-sensitive shoppers, not by a meaningful restoration of their buying power.

Entry-level shoppers fade

The supply picture has shifted upward in price. While the number of homes for sale has more than doubled since 2021, much of that growth has occurred in mid- and upper-price tiers.

Homes below $370,000 represented half of active listings in 2021, but their share fell to 42.2% in 2026. Buyer interest fell even faster: those homes accounted for 54.2% of listing views in 2021, when demand clearly exceeded the supply available, compared with 42.8% this year.

Realtor.com said the decline in shopper attention is particularly notable because lower-priced inventory has also shrunk as a share of the market. Typically, fewer entry-level homes would lead to greater competition for each available property. Instead, views per listing in the lower-price range have dropped to their lowest level since 2019, according to the report.

Affluent buyers remain active

At the other end of the market, buyer engagement has held up better. High-tier homes are attracting fewer views per listing than during the unusually competitive housing period from 2020 through 2025, but activity remains roughly in line with 2019 levels even as higher-priced inventory has expanded.

The contrast points to a market increasingly shaped by buyers financial resources. Buyers with substantial incomes, savings, equity from prior homes or access to cash can remain active in the upper tiers. First-time buyers and other households dependent on lower-priced homes face a more difficult path.

Realtor.com described the result as a K-shaped housing market: one track for well-capitalized buyers able to keep shopping, and another for price-sensitive households increasingly sidelined by affordability constraints.

GAP coverage, extended warranties, and other add-ons may be rolled into your auto loan and you could be paying interest on them

• You may be financing coverage you forgot about: 71% of borrowers couldn't recall whether their loan includes GAP or an extended warranty.

• Dig out your loan paperwork: Check what add-ons you bought, what they cost, what they cover, and whether you still need them.

• Don't focus only on the monthly payment: Review your APR and total interest to see what your car loan is really costing you.

You probably know your monthly car payment. But do you know everything you're actually paying for inside that payment?

A new Caribou survey of 2,000 U.S. drivers with active auto loans found 71% couldn't recall whether their loan includes GAP insurance, and the same percentage didn't know whether they're paying for a vehicle service contract, commonly called an extended warranty.

That's worth checking because these products can add to the amount you finance, which means you could also be paying interest on them.

Grab your car paperwork and take a look. Here's exactly what to look for.

Find your original sales contract

Start with the paperwork from the day you bought the vehicle, particularly your retail installment sales contract and documents covering optional products.

Look for terms such as GAP, Guaranteed Asset Protection, vehicle service contract (VSC), extended warranty, maintenance plan, tire and wheel protection, or theft protection.

If you financed one of these products, its cost may have been rolled into your loan.

Pro tip: Can't find your paperwork? Contact the dealership's finance department and request copies of your signed purchase and finance documents. Get the paperwork so you can see exactly what you bought and what it cost.

Figure out what you're paying for

Finding GAP or a service contract doesn't automatically mean you made a bad purchase. GAP generally protects borrowers if a financed vehicle is totaled or stolen and the insurance payout is less than what's still owed.

A vehicle service contract is different. It may cover certain mechanical repairs, subject to exclusions, deductibles, and other conditions.

Caribou's survey found plenty of confusion around GAP: 38% of borrowers incorrectly believe regular auto insurance automatically covers the difference between their vehicle's value and what they owe.

So don't just ask whether you have coverage. Find out what it covers, what it cost, and when it expires.

Check whether you still need GAP

GAP can be particularly useful early in a loan when you owe considerably more than the vehicle is worth. But that situation can change.

Find your current loan payoff amount and compare it with a reasonable estimate of your vehicle's current value.

If your car is worth $24,000 but you owe $31,000, GAP could potentially protect against that $7,000 difference if the vehicle is totaled depending on your policy.

If your car is worth $24,000 and you owe $18,000, it's worth reviewing whether the coverage still benefits you.

Don't cancel based solely on an online vehicle estimate. Check the terms of your particular coverage first.

Pro tip: Put a yearly reminder on your calendar called "Do I still need GAP?" As your loan balance falls, check whether you're still upside down.

Read that "extended warranty"

If you discover that you bought a vehicle service contract, find the actual contract.

Check what's covered, what's excluded, your deductible, when coverage expires, and where repairs can be performed.

Then find the cancellation and refund section.

Depending on the agreement, some service contracts may allow cancellation and a prorated refund.

Before canceling, however, make sure you understand the protection you'd be giving up. One major covered repair could potentially be worth considerably more than the remaining refund.

Find out where a refund would go

Here's an easy detail to overlook. If you financed an optional add-on and later cancel it, don't automatically expect a check.

Depending on the contract and loan, a refund could instead be applied to your outstanding loan balance.

While that can still save you money, it may not lower your monthly payment. Instead, it could reduce your balance and potentially shorten the time until payoff.

So before canceling, ask the provider exactly how much you'd receive, where the refund goes, and how it affects your loan.

While you're there, check your interest

There's one more number worth finding while you have your loan documents open: Total interest.

Caribou found 70% of borrowers know their exact monthly payment, but only 25% could recall the total interest they'll pay over the loan's life. Just 43% knew their APR.

And 38% said the total interest was higher than they'd expected.

That's why focusing solely on the monthly payment can be misleading. A longer loan can lower the payment while increasing how much the car ultimately costs you.

New guidance says doctors should include nicotine vapes in smoking-cessation conversations

• A new JAMA paper says nicotine e-cigarettes should be part of conversations about quitting cigarettes.

• Researchers reviewed existing evidence on e-cigarettes and smoking cessation and developed guidance for clinicians.

• The authors say e-cigarettes can be less harmful than cigarettes and more effective for quitting than FDA-approved nicotine replacement therapies.

For people trying to quit smoking, there are plenty of options to consider from nicotine patches and gum to prescription medications. Now, a group of tobacco researchers says nicotine e-cigarettes deserve a more prominent place in those conversations.

A new special communication published in JAMA recommends that clinicians discuss nicotine e-cigarettes alongside other evidence-based treatments for adults who currently smoke cigarettes. The authors say existing evidence indicates that e-cigarettes with nicotine are less harmful than traditional cigarettes and have been more effective for smoking cessation than FDA-approved nicotine replacement therapies.

The recommendation doesn't mean e-cigarettes are risk-free. Instead, the authors argue that conversations about quitting should give smokers a clearer picture of the potential benefits and risks of each available treatment.

Cigarette smoking causes about 30% of all cancer deaths in the United States and most people want to quit but struggle to do so, researcher Eleanor Leavens, Ph.D., said in a news release. Adding clear guidance on ecigarettes gives clinicians a practical tool that can help people move away from combustible tobacco and toward better health.

How researchers developed the guidance

This wasn't a clinical trial in which smokers were assigned to different treatments. Instead, the paper was developed by a working group within the Treatment Research Network of the international Society for Research on Nicotine and Tobacco.

The researchers' goal was to summarize the existing evidence surrounding nicotine e-cigarettes and smoking cessation and use that evidence to develop practical recommendations for clinicians. They focused on two areas: how doctors can discuss e-cigarettes as part of shared decision-making about smoking-cessation treatments and how e-cigarettes can be used in practice to help people quit.

The group also addressed what it describes as misconceptions about the risks of e-cigarettes and offered questions clinicians can use when talking with patients about their options.

What this means for smokers

The paper's main recommendation is straightforward: Doctors should include nicotine e-cigarettes when discussing evidence-based ways to quit smoking.

The authors point to evidence that nicotine e-cigarettes can help people stop smoking and say they can reduce the harms associated with cigarette smoking when used as a quitting tool. At the same time, the guidance is intended for adults who currently smoke cigarettes not as a recommendation for people who don't smoke to start vaping.

For consumers who are trying to quit, the takeaway is that e-cigarettes may be worth discussing with a healthcare professional alongside other smoking-cessation options. The authors emphasize patient-centered conversations, meaning the choice of treatment should take into account the individual smoker's circumstances, preferences, and needs.

This work is about correcting misperceptions that act as barriers to evidence-based care for smokers and expanding the tools clinicians can use to support smoking cessation among their patients, Dr. Leavens said. There is no single approach that will help all smokers quit, but by providing patients with a menu of options and engaging in a risk-benefit conversation, providers will ensure patients have a better chance of quitting for good and improving their overall health.

From fake deals to convincing security alerts, scammers are looking for ways to turn holiday shopping into a costly mistake

• Watch for fake retail websites, steep discounts, and unusual payment requests that can signal a Labor Day shopping scam.

• Be skeptical of urgent texts and account security alerts, especially those asking you to click a link, share sensitive information, or provide a verification code.

• Shop directly through retailers websites or apps and use protected payment methods, such as credit cards, to reduce your risk of losing money.

Labor Day weekend can be a great time to score a deal, but shoppers arent the only ones paying attention.

As consumers browse sales, respond to promotional messages, and place online orders, scammers are looking for opportunities to steal money or personal information. Fake websites, too-good-to-be-true offers, phishing texts, and even convincing account security alerts can make it difficult to tell a legitimate shopping message from a scam.

To help consumers shop more safely this Labor Day, ConsumerAffairs spoke with Ira Bondar-Mucci, Fraud Expert at Veriff, about the biggest shoppers should know about, the red flags that can give them away, and what consumers can do to protect themselves.

The most common

How can consumers spot these amid the sales? Bondar-Mucci broke it all down.

Urgent, steep discounts associated with limited time sale periods like Labor Day give bad actors a cover to deploy fraud at scale, she said. Fraudsters often deploy lookalike retail websites of name brands that lure shoppers in with steep markdowns, typically about 70-90% off their standard pricing.

Some things to look out for:

• A misspelled web domain

• A slightly altered URL (extra words, hyphens, or an unusual ending like .shop or .top in place of the brands real address).

• Poor website design

• Broken links

• Limited contact information

• Pressure to act immediately

One caution: dont treat the padlock icon or https as proof a site is safe fraudsters routinely obtain valid certificates, so a secure connection is not the same as a trustworthy seller, Bondar-Mucci said.

She also suggests being vigilant at checkout. Watch for the flow breaking away from the site you started on. Fraudulent checkout flows may pressure shoppers to pay with an unusual payment method like cryptocurrency, gift card, or wire transfer that offers limited consumer protection and makes money recovery difficult, she said.

More check-out red flags: unexpected changes at the time of purchase additional charges, changes to the merchant's name, requests to re-enter payment information through a separate pop-up or link, or a missing verification step where your bank would normally prompt you.

Promo texts can hide fraud

In addition to retail websites and checkout, Bondar-Mucci wants consumers to be aware of the potential for fraud in promo texts or account security prompts. The biggest thing to keep in mind here: scammers love to exploit urgency.

Texts containing threats urging immediate action to prevent an account being locked, requests to verify an account with sensitive information, or confirmations of a credit card through an unprompted link should be considered suspicious, she said. Legitimate companies should not ask for your password or to complete a one-time authentication code through an unsolicited message. If anyone ever asks you to read back a code that was just texted to you, that is the attack full stop.

She also warns about texts that include exclusive flash sales or too-good-to-be-true promotions like free gifts or steep discounts. These often prompt consumers to pay a shipping fee or submit information through a link are another common fraud tactic.

One caution Id add: the old advice to watch for spelling and grammar mistakes is no longer reliable, Bondar-Mucci said. Generative AI has made scam messages clean and well written, so a polished, error-free text is not evidence its genuine focus instead on the sender, whether the links real destination matches the brand, and any pressure to act before you can think.

Go directly to the retailer

With plenty of sales to take advantage of for Labor Day, consumers shouldnt be afraid to shop. Instead, Bondar-Mucci says vigilance is key, and sometimes taking a few extra steps can save you an expensive headache later.

I recommend consumers buy directly from a brand website or app rather than clicking on social media ads, emails, or text messages, she said. Be skeptical of deals that seem too good to be true, because they usually are. Promotions offering 70-90% discounts on name brands can signal a fraudulent website, so compare prices with established retailers before purchasing.

I also recommend using payment methods like credit cards that have strong dispute protections when shopping online sales. Alternative forms of payment like cryptocurrency, wire transfers, or gift cards are ideal for fraudsters, and being prompted to complete a transaction with one of these methods is cause for suspicion.

Some more habits that can go a long way to protect against scammers:

• Turn on multi-factor authentication an authenticator app or passkey is far stronger than an SMS code.

• Use a unique password per retailer through a password manager.

• Consider a virtual or one-time card number so no single site ever holds your real card.

• Turn on transaction alerts, so you can see a fraudulent charge in minutes rather than on next months statement.

• And if youre concerned your data may already be circulating from a breach, a credit freeze is the most effective way to stop it being used to open accounts in your name.

Bad actors will almost always create a sense of urgency to get consumers to act without thinking, Bondar-Mucci said. It is never that urgent. Shoppers should take a step back and look for red flags before completing a purchase.

Never give away any personal or financial information to unrecognizable sites. If something feels off, stop the transaction and contact the retailer or financial institution using a phone number or website you locate independently.