Brands Want Your Loyalty—and Will Offer More Than Points to Get It

If you are the average U.S. consumer ... An online survey of more than 4,000 American consumers was conducted in which respondents evaluated several brands. The loyalty programs were given ... Read More

'Branded access offers' dilute parent brand via perceived lack of consumer commitment: Study

Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the ... Read More

New Twilio study shows Australian brands greatly overestimate consumer perception

Businesses are successfully using artificial intelligence (AI) to power more personalised, intelligent interactions with their customers, but face challenges around transparency and lack of customer ... Read More

Nailing Customer Loyalty: A Guide for Founders for Retail Success

Unpacking four best practices companies are using today. Read More

Consumer News

CBS News Miami's chief meteorologist Ivan Cabrera's weather outlook for South Florida. South Miami police say they are alarmed by new cell phone video that shows an 84-year-old woman being abused ... Read More

Study: 54% of consumers expect to increase cross-border shopping

Don't miss: Study ... consumer trust and helping brands rank on local marketplaces and search engines. Merchants should upgrade its end-to-end payments too. This is especially since 77% of ... Read More

Study: Consumers Have Emotional Connection with Direct Mail Ads

A new consumer ... the study finds that consumers who use print ads are happy, confident, and consistent. Why is this significant? Years of conducting and reviewing this type of research shows a ... Read More

Guest commentary: Auto shows' big shift to the consumer is a trend that never ended

Despite its former name — the Consumer Electronics Show — it doesn't allow general consumers to attend. The "competition" that's referred to is about new ... more than double the brands ... Read More

'Nudging' consumers is a common marketing tactic, but study finds it carries risk

Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new ... brands. In particular, he points to subscription offerings, which are becoming more ... Read More

Best New-Car Deals

and they’re recommended by Consumer Reports. Our analysis shows that with negotiation, and current rebates, savvy buyers could drive away with a new car for less than MSRP, as indicated. Read More

Consumer Goods News

Showcase your company news with guaranteed exposure both in print and online The annual Columbus Opportunity Summit will focus on the resurgence of manufacturing in the state… Gather your ... Read More