Consumer News New Consumer Loyalty Study Shows Consumers Expect More From Brands
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What marketers are missing as loyalty drivers evolve: report
Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations. Read More
Clutch Report: 98% of Consumers Repeat Purchases, but Over Half Say Their Loyalty Has Shifted
WASHINGTON--(BUSINESS WIRE)--A new Clutch report finds that 98% of U.S. consumers make repeat purchases annually, but 55% say their loyalty has changed in the past five years. The findings of a ... Read More
Consumer sentiment tumbles close to record lows in latest U Michigan survey
Consumer sentiment dropped to a three-year low in November, a month into the government shutdown, led by pessimism in both personal finances and anticipated business conditions ... Read More
Sizing is stopping consumers from shopping. Here’s what brands need to know
Vogue Business surveyed almost 700 consumers about sizing and representation in fashion. It underlines a missed opportunity for brands. Read More
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