Electric Cars Are Struggling — Now Ford Is Cutting Back Production - MSN

This is tough news for Ford, especially considering the company invested $2 billion to revamp the Cologne factory for electric vehicle production. So far, it’s been a poor return on investment. Read More

Ford Reports $1.2 Billion Loss On Electric Vehicles In Q3 Amid ... - MSN

Ford Motor Company recorded a $1.2 billion loss on electric vehicles (EV) in the third quarter of 2024, as announced in a press release Monday. The automaker’s net income also dropped to $0.9 ... Read More

'Screen fatigue': Buttons are back in these new electric vehicles

Ford, Hyundai, Lucid and Tesla have been cutting prices or offering rebates to attract buyers. "Price is absolutely an enormous issue. It's the No. 1 reason why people do not get an EV," Kim said. Read More

Electric Vehicle Prices Fall as Automakers Raise Production

In view of this unbalanced supply and demand, automakers are cutting prices and offering more incentives. On Monday, Ford Motor reduced prices of its F-150 Lightning electric pickup truck by ... Read More

Electric Vehicles Confront A Manufacturing Reality: Mass Production

Now, however, the auto industry is shifting to more electric vehicles and away from internal-combustion engines. The shift to EVs has to solve the problem of mass production. Read More

Ford cutting F-150 Lightning EV production by half ... - Automotive News

"The reality is clear," Kumar Galhotra, now Ford's COO, said in January 2022. "People are ready for an all-electric F-150, and Ford is pulling out all the stops to scale our operations and ... Read More

Ford Pauses Electric F-150 Lightning Production, Cuts Manager Bonuses ...

Ford will pause F-150 Lightning production next month for seven weeks. Some manager bonuses will be cut to 65% of their previous levels. Ford is still struggling to turn a profit on electric vehicles. Read More

Ford Reportedly Cutting F-150 Lightning Production in Half - Road & Track

The Ford Motor Company is massively scaling back its planned production schedule for the electric F-150 Lightning pickup truck, necessitated by a shift in market demands, according to a planning ... Read More

People want to buy EVs. Why are electric car sales so sluggish? - NPR

Bad headlines for electric vehicles have been piling up lately. Sales leveled off at around 9% of the new car market, and even dipped down at the start of the year. Hertz is selling off a bunch of ... Read More

Ford cutting F-150 Lightning truck production on weak demand

Ford sold 24,165 F-150 Lightning trucks last year in the United States, up 55% over 2022. AP. The Dearborn automaker said Friday it would add a third crew and create nearly 900 jobs at its ... Read More