Jaguar’s controversial rebrand is bringing the car into the EV era - MSN

Jaguar’s bold rebrand is an amped-up version of a strategy that other companies, like Audi and General Motors, have used for new EV lines: moving away from recognizable brand touches to signal ... Read More

Jaguar sales crater a shocking 98% after ‘woke’ rebrand, EV pivot

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney. Read More

This Jaguar Looks Like No EV We've Seen Before. I Love It

This Jaguar Looks Like No EV We've Seen Before. I Love It Jaguar's Type 00 concept car has set the internet aflame, but I think it's the right move. Read More

Jaguar’s new pink EV slammed as ‘just a woke Tesla’ after car ...

JAGUAR's new pink EV has been slammed as "just a woke Tesla" - as it was unveiled days after the car giant's controversial rebrand. Images of the new electric car, which is set to be officially ... Read More

Jaguar Follows Up Controversial Ad With Controversial EV

Jaguar's new EV is as avant-garde as its controversial rebranding and ad campaign. But all that hate may be misplaced. Read More

Jaguar Type 00 electric concept car stokes controversy | CNN

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media. Read More

Jaguar releases a concept for its new EV model after a ... - AOL

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup. Read More

Jaguar reveals first concept car after controversial rebrand

(CNN) – Jaguar has revealed its Type 00 concept car. The car is the first glimpse of a new electric vehicle following the company’s controversial rebrand. The Type 00 (pronounced “Type Zero ... Read More

JaGUar's controversial rebrand faces backlash, have they ... - Autoblog

JaGUar's controversial rebrand faces backlash, have they lost their way? Jaguar’s latest rebranding effort has ignited discussions about the balance between innovation and tradition. Read More