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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a ...
That’s when I realized that the shift from conversions to key events in GA4 is a game changer. This is especially true for SEO specialists and managers who currently use website traffic from ... Read More
GA4 tackles report discrepancies with conversion update
To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to ... Read More
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