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Brand Content’s Best Signals An Entertainment-Driven Future
As we enter 2025, it is clearer than ever that in the back half of this decade, brand building and audience engagement will be rooted in the creation of brand-funded content and entertainment. Read More
How Entertainment Brands Are Embracing Fandom to Engage Audiences - Variety
Partner Content How Entertainment Brands Are Embracing Fandom to Better Engage Audiences Industry leaders share insight on how to fuel fan engagement in today’s media landscape with franchise ... Read More
A 3 Step Guide To Turning Your Brand Into An Award Winning ...
A 3 Step Guide To Turning Your Brand Into An Award ... that function in essence as “entertainment studios ... and measureable engagement: Development: Think of a Brand Story as a ... Read More
AI influencers: What they are and how brands are using them
CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 engagement opportunities. Read More
Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times
Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ... Read More
Wattpad Brand Partnerships Launches Wattpad Brand ... - Business Wire
TORONTO--(BUSINESS WIRE)--Wattpad, the global multi-platform entertainment company for original stories and leading social storytelling platform, today announced the launch of Wattpad Brand ... Read More
‘A Minecraft Movie' Success Dissected: Brand Experts Reveal ... - MSN
The billion-block question isn't whether entertainment brands can survive in today's fractured media landscape - it's whether traditional brands can evolve fast enough to join them. That was the ... Read More
Celebrities Turn To Launching Brands As Other Revenue Streams Dry Up
Talent agency turned brand incubator: Every major agency in Hollywood — CAA, WME, and UTA — now has celebrity ventures divisions and have been staffing up those departments.WME parent Endeavor ... Read More
‘A Minecraft Movie’ Success Dissected: Brand Experts Reveal ... - Yahoo
The billion-block question isn’t whether entertainment brands can survive in today’s fractured media landscape — it’s whether traditional brands can evolve fast enough to join them. Read More
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