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BRANDWEEK: How Yahoo, Delta and Peanuts Turned Milestone Anniversaries Into Brand Revivals

Peanuts marked its 75th anniversary by leaning into the timelessness of Charles Schulz's work while reaching modern audiences. Over 50 years, Schulz drew nearly 18,000 strips, creating a vast library ... Read More
Aha’s Telugu Indian Idol: How regional OTT is redefining branded entertainment
As audiences increasingly gravitate toward language-first and culturally rooted stories, regional OTT platforms have become the next frontier of digital entertainment and brand engagement ... Read More
Lief Entertainment Company Launches To Link Brands & Filmmakers As MIPCOM Goes Live With BrandStorytelling

EXCLUSIVE: A new outfit aiming to bridge the gap between brand-funded production and art-house filmmaking will be announced as MIPCOM and BrandStorytelling move the focus to brand-funded content on ... Read More
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